0:00intro deal announcement A medium shot frames a young East Asian woman with long, wavy dark brown hair and wispy bangs, wearing a white off-shoulder top. She looks directly at the camera with a wide-eyed, slightly surprised and agitated expression, her mouth slightly agape, showing her teeth. Her right hand is raised, palm facing the camera, as if motioning to stop. Her left hand holds a large, textured pink bubble mailer with a black design on the lower left corner and a black bubble pattern. The background is a dark grey, subtly textured curtain, creating a soft, muted backdrop. In the foreground, out of focus, are dark, blurry objects resembling makeup brushes on a dark surface. The lighting is soft and frontal, illuminating her face and the pink mailer. A white text overlay in a rounded rectangle box displays price information: "$14 $9 for your first box + shipping" with additional text below saying "Everyone stop" and then "seriously" and "amazing deal". The overall color palette is dominated by pink, white, and dark grey with warm skin tones.
The scene continues with a medium shot of the same young East Asian woman, her expression now bright and smiling, looking directly into the camera. She is holding the large pink bubble mailer, which now reveals the bold black 'IPSY' logo prominently displayed on its front, along with the text "BEAUTY IS MORE FUN HERE" above it. She brings the mailer slightly closer to the camera to emphasize the branding. Her free right hand gestures slightly, pointing at the mailer at one point. The background remains the dark grey textured curtain, and blurry makeup tools are still visible in the dark foreground. The lighting is consistent, providing soft illumination. Text overlays continue to convey information: "Okay, so right now you can get $5 off your first bag with up to $70 worth of beauty inside.". The color scheme remains pink, white, black, and dark grey.
0:09opening ipsy mailer This medium shot shows the young woman continuing to smile at the camera as she actively opens the large pink bubble mailer. Her hands are engaged in the action, pulling apart the mailer to reveal a smaller, soft pink, crocodile-textured pouch inside. The 'BEAUTY IS MORE FUN HERE' text on the mailer is still partially visible. The background and foreground elements remain consistent with the previous scenes: a dark grey curtain behind her and blurry makeup tools on a dark surface in front. The lighting is soft and even. A text overlay reads: "the best way to get beauty favorites". The focus is on the unboxing action, transitioning from the outer packaging to the inner product holder.
0:11presenting makeup pouch A medium shot transitions into a slight close-up, focusing primarily on the young woman's hands as she holds up the small, light pink, crocodile-textured makeup pouch directly towards the camera. The pouch has a gold-colored zipper visible at the top. Her face is slightly out of focus in the background, maintaining a pleasant, smiling expression. The background of a dark grey curtain and blurred foreground objects (makeup brushes) remain. The lighting is soft and highlights the texture of the pouch and her manicured nails. A text overlay reads: "Every month, five products". This scene emphasizes the cute and functional aspect of the packaging.
0:13unboxing first product The scene reverts to a medium shot, showing the young woman retrieving a small, rectangular light green and white product box from the pink crocodile-textured pouch. She holds the box up, turning it slightly to reveal printed details on its side, though the text on the box itself is not clearly legible. Her expression is focused and pleasant as she demonstrates. The consistent dark grey curtain background and blurry dark foreground elements are maintained. Soft, even lighting illuminates the product and her face. A text overlay states: "handpicked for you based on your quiz." This segment focuses on the personalized aspect of the subscription.
0:15presenting dr jart product In a medium shot, the young woman presents a small, rectangular, predominantly white product tube or box with light green accents and black text, featuring the brand 'Dr. Jart+' clearly visible. She holds it up directly to the camera, showcasing its design. Her expression is bright and positive, indicating satisfaction with the item. The background remains the dark grey curtain, with blurred makeup tools in the dark foreground. Consistent soft lighting illuminates the scene. A text overlay reads: "And honestly, I loved every single product". This highlights the quality and personal endorsement of the product.
0:17presenting tula product The medium shot continues with the young woman holding up a small, light blue product tube, identified as 'TULA' skincare. She presents it with both hands, facing the label towards the camera. Her expression is one of genuine happiness and surprise, with her mouth slightly open in an 'o' shape. The background is the familiar dark grey curtain, and blurred dark foreground elements are still present. Soft, frontal lighting accentuates the product's color and her expression. The text overlay reads: "they've sent so far. I think getting viral must-tries". This further reinforces the value and trendiness of the products received.
0:19unboxing pink product In a medium shot, the young woman extracts a small, rectangular pink product from the light pink crocodile-textured pouch. The item appears to be a lipstick or lip gloss. She holds it briefly before it disappears back into the pouch. Her expression is still positive and engaging. The background remains the dark grey curtain, and blurred dark foreground elements are present. Soft, even lighting continues to illuminate the scene. A text overlay states: "all over my feed,". This quick shot emphasizes the variety and type of beauty items included.
0:20presenting elemis jar The medium shot features the young woman holding a small, round, dark red jar with a white lid, displaying the brand 'Elemis' to the camera. Her hands are positioned to frame the product, with her long, manicured nails prominent. She smiles brightly, looking at the camera. The background is the dark grey curtain, with blurred dark objects in the foreground. Soft, consistent lighting is present. A text overlay reads: "cult classic brands,". This shot highlights another high-quality brand included in the subscription.
0:21opening elemis jar In this medium shot, the young woman opens the small, dark red 'Elemis' jar, removing the white lid to reveal a pale yellow-colored balm or cream inside. She holds both the jar and the lid, showcasing the product's texture and contents to the camera. Her expression shifts from smiling to a more neutral, slightly open-mouthed look of demonstration. The dark grey curtain background and blurred dark foreground elements remain. Soft, even lighting illuminates the product. A text overlay reads: "and new beauty I never would have known about if not for IPSY." This emphasizes the discovery aspect of the subscription box.
The final scene is a medium shot of the young woman, smiling warmly and looking directly at the camera. She holds the light pink crocodile-textured makeup pouch in her left hand, positioned centrally. Her right hand is active, gesturing to emphasize her words, and at one point she extends her index finger as if making a point. The background remains the consistent dark grey curtain, and blurry dark objects are in the foreground. The lighting is soft and flattering. Text overlays provide a clear call to action: "So really, don't wait on this one. Treat yourself or someone you love to the best finds in beauty. Your first bag is just $9 + shipping.". The scene concludes with her confident and friendly expression, reinforcing the value proposition.
