0:00initial armpit check The scene opens with a close-up, ground-level view of a pair of feet in white shoes and light-colored pants, standing on a slightly textured red carpet or floor. The camera is slightly tilted, giving a dynamic, handheld feel. In the background, blurry figures and the bottom of white restaurant tables with brown wicker chairs are visible, suggesting an outdoor dining or bar setting. There's a metal stand or pole in the mid-ground. The lighting is artificial, with hints of purple and red neon reflecting on the surfaces, indicating an evening or night atmosphere. Text overlays appear: 'He spotted us in public' with two eye emojis at the top, and 'Are you wearing it?' at the bottom, initiating a casual, playful interaction. The overall color palette is dominated by reds, white, and purples from the ambient lighting, contributing to a vibrant, somewhat informal mood. The camera quickly pans up slightly and moves forward.
0:01product reveal and smell test This scene is a medium shot featuring two young men seated at a white outdoor table. The man on the left, an interviewer, wears a dark reddish-brown t-shirt and glasses, holding a black microphone towards the man on the right. The man on the right, the subject, wears a light-colored, short-sleeved striped button-up shirt and has curly brown hair; he is actively raising his left arm, exposing his armpit. He looks enthusiastic and slightly theatrical. The background shows a vibrant outdoor dining area with numerous white tables, brown wicker chairs, and other patrons. Bright purple and red neon lights illuminate the area, hanging plants in baskets add a touch of greenery, and large umbrellas provide shade. An orange Carpe deodorant stick is prominently displayed in the interviewer's hand and later as a large, animated overlay in the lower right corner, identifying it as 'Mountain Breeze'. The overall lighting is colorful and lively, typical of a bustling evening spot. Text overlays confirm the product and exclamations like 'Smell!' and 'That's Mountain Breeze! Ayyyy!' are displayed.
0:05reaction shot onlooker This is a quick cut to a medium close-up of a third young man, distinct from the primary subject and interviewer. He is seated at a table, smiling broadly and clapping his hands together with genuine amusement and excitement. He has light brown, curly hair and is wearing a light blue and white striped button-up shirt over what appears to be a white t-shirt, along with patterned shorts. His expression is one of joyful surprise. The background remains the lively outdoor restaurant, filled with the same purple and red neon lighting. The table in front of him holds a drink glass. A text overlay 'Oh my gosh!' emphasizes his reaction. The camera is static, focusing entirely on his expressive face and gesture.
0:06group armpit smell The scene returns to the primary subject and interviewer at the white table, but now a third young man has joined them, leaning in from the right side of the frame. This third man is actively smelling the armpit of the primary subject, who is still holding his arm up. The interviewer continues to hold the microphone. The scene is a medium shot, capturing the interaction between the three. The background shows more of the outdoor restaurant setting with its characteristic neon lighting and other blurry patrons. The atmosphere is highly social and playful. A text overlay, 'Get in there', encourages the interaction, followed by 'The guy smells good. He smells really good.' confirming the positive outcome. The overall lighting remains vibrant with pinks and purples.
0:09testimonial on effectiveness The camera maintains a static medium shot on the interviewer and the primary subject at the white table. The subject is now more relaxed, gesturing with his hands as he speaks into the microphone, which the interviewer holds. His striped shirt is open at the top. The background is consistent with the outdoor bar/restaurant setting, featuring lively purple and red ambient lighting, white tables, and blurry figures of other patrons. On the top right of the frame, a graphic overlay appears, indicating 'Up to 56% OFF free shipping' alongside images of three orange Carpe deodorant sticks, a gift box, and a delivery truck, highlighting a promotional offer. The subject enthusiastically explains his positive experience with the product, mentioning how it reduced sweat compared to 'basic brands'. His facial expression is confident and pleased. Text overlays support his spoken words, like 'I was using like [Competitor] basic brands like that' and 'I had so much sweat but as soon as I started using this no sweat'.
0:14climate testimonial The scene continues with the interviewer and primary subject in a static medium shot, seated at the white table. The subject is still speaking into the microphone held by the interviewer, elaborating on his experience. The energetic outdoor bar/restaurant ambiance with neon lights in purple and red remains visible in the background. The 'Up to 56% OFF free shipping' graphic, along with images of the product, gift, and delivery truck, persists in the upper right corner. New animated text overlays with a location pin appear, starting with 'Miami, Florida', then 'New Hampshire Miami, Florida', and subsequently 'warmer climate, Miami, Florida', 'sweat more Miami, Florida', and finally 'less sweat Miami, Florida'. These overlays visually reinforce the subject's story about moving to a warmer climate and the product's effectiveness there. The subject's expression is earnest and informative, showcasing his satisfaction with the product's performance in challenging conditions.
0:20long term satisfaction This static medium shot continues to feature the interviewer and the primary subject at the white table. The subject is still speaking into the microphone, confirming his continued satisfaction with the product. The lively outdoor bar/restaurant setting, with its distinctive purple and red neon lighting and other patrons in the blurred background, remains consistent. The promotional graphic overlay 'Up to 56% OFF free shipping' with product images, a gift, and a delivery truck is still visible in the upper right. The subject's demeanor is enthusiastic and assured as he recounts noticing the product's effectiveness from the first week of use. Text overlays such as 'Honestly, in the first week or so, I was like, I'm really like, I'm not sweating like at all' reinforce his testimonial. The scene emphasizes the product's long-lasting benefits and user satisfaction.
0:26reward and final endorsement The scene maintains the static medium shot of the interviewer and the primary subject at the white table. The interviewer, now holding some green bills, hands them to the subject, who reacts with visible excitement, reaching out to take the money. Another young male stands partially visible behind the primary subject, looking on. The background continues to be the vibrant outdoor bar/restaurant with purple and red neon lights, creating a celebratory atmosphere. The promotional graphic 'Up to 56% OFF free shipping' with product images, a gift, and a delivery truck is still prominent in the upper right. Text overlays dynamically update, showing 'Oooohhhh!!!', 'Come here', 'Honestly, it makes', 'better', 'It changed my-', and finally 'changed my life'. The subject expresses overwhelming happiness and gratitude, emphatically stating how the product has positively impacted his life, reinforcing the testimonial with a clear, emotional endorsement.
