0:00woman smelling self The scene opens with a close-up shot focused on a young woman from the chest up, positioned slightly to the right of the frame. Her head is tilted back, eyes closed, and she has a subtle smile on her face, seemingly smelling her armpit area as her right hand is lightly placed on her chest. To the left, a man's forearm, holding a black microphone and an orange Carpe deodorant stick, is visible near her left armpit, almost out of frame. The background is dark, characteristic of a night scene, with blurred streetlights and hints of palm trees adorned with festive, warm white string lights. A street sign with a rainbow 'FOREVER PROUD' banner is faintly visible in the upper background. The overall lighting is artificial and warm, highlighting the woman's face and the product. Text overlay at the top reads: '"I saw this coming"' next to a skull emoji, indicating a playful or ironic tone. The dominant colors are the woman's black jacket, the orange product, and the warm yellow/orange of the distant lights.
0:01woman reacts to smell The camera pulls back slightly to reveal more of the young woman and the interviewer. The woman is now laughing boisterously, her head thrown back, eyes closed, and mouth wide open in amusement. Her body is slightly bent backward. The male interviewer, wearing glasses and a maroon t-shirt, is leaning in towards her, holding the microphone and the orange Carpe deodorant stick near her left armpit. His face is visible, showing a mischievous smile as he sniffs her. The background remains a dark, festive night scene with palm trees and string lights, with a large illuminated 'ASOS' sign faintly visible in the distance. The lighting is still warm, casting some shadows. The text overlay from the previous scene, '"I saw this coming"', remains at the top, now accompanied by a yellow subtitle: 'I saw this coming'. This scene emphasizes the humorous interaction and the woman's strong, positive reaction.
0:03man reveals product scent The scene continues with the interviewer and the woman, maintaining a medium shot. The woman has recovered from her laughter and is now looking at the interviewer with a slightly surprised and still amused expression, running her hand through her hair. The interviewer is holding the orange Carpe deodorant stick up towards the camera while speaking directly to the woman, his expression animated and proud. The background features the illuminated 'ASOS' sign more clearly, with blurred palm trees and distant figures indicating a public night event or gathering. The ambient lighting is consistent, casting a warm glow. A large, stylized image of the orange Carpe deodorant stick with 'Lavender Citrus' scent text appears as an overlay in the lower center of the screen, slightly obscuring the woman's legs. Yellow text overlay at the bottom reads: 'That's Lavender Citrus!'. This moment serves as a reveal of the product's quality.
0:05woman testimonial part1 The scene maintains a medium shot of the interviewer and the woman. The woman is now speaking, providing a testimonial about her experience with the Carpe deodorant. She stands facing the interviewer, making eye contact, and uses hand gestures to emphasize her points. Her expression is serious and thoughtful as she explains her past issues with sweating and how the product helped. The interviewer listens attentively, holding the microphone and product. The background, dominated by the large, illuminated 'ASOS' sign and palm trees with string lights, remains consistent, indicating a public outdoor setting at night. The lighting continues to be warm and artificial. The large Carpe deodorant graphic overlay remains visible in the lower center of the screen. Yellow text overlays appear at the bottom as she speaks, quoting her: 'I started using it because I was having sweating problems and it worked!', 'During school, I would go in and then I just literally look down and I’d be soaked like an hour later', and 'It's worked out for me pretty good'. This long take emphasizes the woman's genuine endorsement of the product.
0:19man explains longevity prize The camera maintains a medium shot on the interviewer and the woman. The interviewer is now speaking, enthusiastically elaborating on the product's features. He gestures with his hands to emphasize his points. The woman listens, smiling faintly, looking at him. The background remains the illuminated 'ASOS' sign, palm trees, and distant crowds, bathed in warm artificial light. The large Carpe deodorant graphic overlay is still present in the lower center. A new graphic overlay appears to the right of the interviewer, a blue shield icon with '100HR CLINICALLY TESTED SWEAT & ODOR CONTROL!' text, further highlighting a product benefit. Yellow text overlays appear at the bottom, quoting the dialogue: 'It lasts all day', and 'It lasts 100 hours, actually'. He also introduces a reward for finding people using the product: 'Everybody I find wearing Carpe tonight gets a $100'. This segment builds on the product's credibility and adds an element of surprise.
0:23woman receives prize testimonial part2 The camera maintains the medium shot. The interviewer hands the woman a stack of dollar bills, which he produces from his other hand, confirming the $100 prize. The woman reacts with visible surprise and gratitude, taking the money. She then continues to speak about how the product makes her feel, expressing increased confidence and freedom from sweat. The background, with the illuminated 'ASOS' sign and palm trees, remains consistent. The warm artificial lighting highlights the interaction. The large Carpe deodorant graphic overlay persists in the lower center. Yellow text overlays appear, quoting her response: 'Thank you' and 'way better to go out in public and not look like I'm a swamp in front of people'. This segment showcases the direct reward and reinforces the product's emotional benefits.
0:29woman exits frame The scene ends with the woman smiling broadly, then turning and walking away from the interviewer and out of frame to the right. The interviewer remains in the frame, smiling and looking after her. The background remains the night scene with the 'ASOS' sign and palm trees. The warm artificial lighting continues. The large Carpe deodorant graphic overlay is still present in the lower center. Yellow text overlay at the bottom reads: 'You have an excellent night'. This acts as a closing remark, leaving a positive impression.
