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Transcript

0:00My makeup philosophy is I'm kind of a tomboy.

0:04I'm not very big into makeup.

0:07So I've always been into the best skin you can have,

0:10the most hydrated, the most exfoliated skin.

0:14And then when I do need to wear makeup,

0:16I just wear something that looks really natural and minimal.

0:20We're getting into my kind of 'no-makeup makeup routine.'

0:22It's really simple.

0:24That's kind of what I love about all of these products is that I feel like I'm not putting too much on my skin.

0:29This is our bronzing gel.

0:31It's a beautiful product.

0:32It really lives at the intersection of skincare and makeup.

0:35It really boosts skin with antioxidants and hydration as it delivers this really natural, kind of sunkissed, back-from-vacation glow.

0:45So at Goop, we're obsessed with glowy, fresh-looking, juicy, healthy skin.

0:50And these balms are so unbelievable.

0:53They're a miracle product.

0:55Whenever people try these, they're obsessed.

0:57It just looks like you're getting a little sun-kissed glow.

0:59A great mascara is really hard to find.

1:02I have searched high and low for a really wonderfully performing clean mascara, and I could not find one, so we made this one.

1:10We really wanted to focus on boosting lash health,

1:14and also the length of the lash and the density.

1:17My lips are famously always dry, and I'm in my 50s now,

1:21so I have concerns about lines and about thinning.

1:25So we decided to make this very grown-up lip gloss.

1:28The six tints that we have are so gorgeous,

1:32and they're sheer enough that you can apply them without a mirror.

1:35It feels incredible.

1:36It's so luxurious.

Text on Screen

0:00my makeup philosophy is i'm kind of a tomboy,

0:03i'm not very big into makeup.

0:05so i've always been into the best skin you can have,

0:08the most hydrated, the most exfoliated, skin.

0:11and then when i do need to wear makeup,

0:13i just wear something that looks really natural and minimal.

0:16we're getting into my kind of

0:18'no-makeup makeup routine.'

0:20it's really simple,

0:22that's kind of what I love about all of these products

0:25is that I feel like I'm not putting too much on my skin.

0:29this is our bronzing gel.

0:30summerton bronzing gel

0:30it's a beautiful product.

0:32it really lives at the intersection of skincare

0:35and makeup.

0:36it really boosts skins with antioxidants and hydration

0:40as it delivers this really natural,

0:42kind of sunkissed, back-from-vacation glow.

0:46colorblur glow balm

0:46so at goop, we're obsessed with glowy,

0:48fresh-looking, juicy, healthy skin.

0:50and these balms are so unbelievable.

0:53they're a miracle product.

0:55whenever people try these,

0:57they're obsessed, it just looks like you're

0:59getting a little sun-kissed glow.

1:00featherlash lifting serum mascara

1:00a great mascara is really hard to find.

1:03i have searched high and low for a really wonderfully

1:08performing clean mascara, and i could not find one

1:10so we made this one.

1:11we really wanted to focus on boosting lash health,

1:14and also the length of the lash and the density.

1:17hydra-barrier gel gloss

1:17my lips are famously always dry,

1:19and I'm in my 50s now

1:21so I have concerns about lines and about thinning.

1:24so we decided to make this very grown up lip gloss.

1:28spice

1:28sheer cocoa

1:29the six tints we have are so gorgeous

1:30lilac

1:30sheer amethyst

1:31glaze

1:31palest clear pink

1:32blossom

1:32sheer petal pink

1:32and they're sheer enough

1:33tulip

1:33sheer hot pink

1:34fig

1:34sheer aubergine

1:34that you can apply them without a mirror.

1:36it feels incredible.

1:37it's so luxurious.

1:38goopbeauty

1:38shop now

1:38gwyneth's no-makeup makeup routine

Scenes (15)

0:00Gwyneth Paltrow makeup philosophy

The scene opens with a close-up of Gwyneth Paltrow, a blonde woman in her 50s with blue eyes, applying a reddish-pink balm to her cheek with her right index finger. She has natural-looking makeup, a sun-kissed glow, and is wearing a light beige sleeveless top with button details. Her expression is focused as she applies the product, then transitions to a more engaging, slightly smiling expression as she speaks directly to the camera. The background is a clean, minimalist indoor setting with white walls and a hint of a light-colored doorframe. Soft, even lighting illuminates her face, highlighting her features. Text overlay states, 'my makeup philosophy is i'm kind of a tomboy, i'm not very big into makeup. so i've always been into the best skin you can have, the most hydrated, the most exfoliated, skin. and then when I do need to wear makeup, i just wear something that looks really natural and minimal.'

0:15Influencer no makeup routine

A medium shot of a young adult female influencer with shoulder-length brown hair and light brown eyes. She is wearing a black ribbed tank top and a gold choker necklace with a white circular pendant. She speaks directly to the camera, gesturing with her hands to emphasize her points about a 'no-makeup makeup routine' and the simplicity of the products. The background is a bright, minimalist room with white walls, a white robe hanging in the distance, and a mirror reflection visible. The lighting is soft and natural, illuminating her from the front. Text overlay reads: 'we're getting into my kind of 'no-makeup makeup routine.' it's really simple, that's kind of what I love about all of these products is that I feel like I'm not putting too much on my skin.'

0:29Bronzing gel product shot

This is a split shot focusing on two elements. On the left, a white tube of 'goopbeauty summertone bronzing gel' is prominent, with text details 'summertone bronzing gel' and 'gel bronzant éclat d'été' clearly visible, along with the '30 mL / 1 fl. oz.' volume. On the right, a woman's face is shown in profile from the eye downwards, with her right eye, cheek, and ear visible. Her skin is glowing, with subtle bronzing on her cheek. She wears a small gold hoop earring. The background is a clean, bright white, providing strong contrast for the product and the model's skin. Text overlay says, 'this is our bronzing gel. it's a beautiful product. it really lives at the intersection of skincare and makeup.'

0:35Bronzing gel application close up

A close-up shot of a young adult female applying the bronzing gel to her face. Her right hand, with a gold ring on her index finger, gently blends the product onto her cheekbone and forehead using circular motions. Her skin has a natural, slightly dewy finish, with visible light freckles. Her brown hair is styled in a short bob, slightly pulled back. She is wearing a black ribbed tank top and a gold choker necklace, similar to the influencer in Scene 2, suggesting this is the same person. The background is a softly blurred, bright indoor setting. Text overlay: 'it really boosts skin with antioxidants and hydration'.

0:40Bronzing gel brush application

The scene begins with a close-up of a dark, liquid product (bronzing gel) being squeezed from a white bottle onto a fluffy, white makeup brush with a black handle. The background is solid white. This transitions to a close-up of a model, a young woman with short brown hair pulled back, applying the product with the same brush to her cheekbone. She has light green eyes and naturally glowing skin. The application is smooth, moving the brush in circular motions across her cheek and then her jawline. Text overlay: 'as it delivers this really natural, kind of sunkissed, back-from-vacation glow.'

0:45Glow balm application model

A close-up of the same model (from scene 5) applying a cream blush or glow balm with a fluffy white makeup brush to her upper cheekbone, near her temple. Her skin has a noticeable radiant glow, and she has light green eyes. Her short brown hair is pulled back, and she wears small gold hoop earrings. She looks subtly towards the left of the frame, with a slightly parted mouth. The background is a clean, bright white. Text overlay: 'colorblur glow balm' (product name) and 'so at goop, we're obsessed with glowy, fresh-looking, juicy, healthy skin.'

0:50Glow balm product and application

The scene begins with a close-up on a woman's hands, with manicured nails, scooping a pinkish-red cream product from a small clear pot. The product is labeled 'colorblur glow balm' in text overlay. This transitions to a close-up of a woman's face, with her eye and upper cheek prominent, as she applies the same pinkish-red balm to her cheek with her index finger, blending it into her skin for a natural, dewy finish. Her skin has a radiant glow. Text overlay continues: 'and these balms are so unbelievable. they're a miracle product.'

0:55Glow balm application gwyneth

This scene is a rapid sequence of close-ups. It starts with a close-up of fingers, again with clear manicured nails, pressing into the 'colorblur glow balm' in its clear pot. This immediately cuts back to a close-up of Gwyneth Paltrow (from scene 1) with her blonde hair, applying the same reddish-pink balm to her cheek with her right index finger, mirroring her initial action. Her expression is focused, then she smiles subtly. The lighting is soft and even. Text overlay: 'whenever people try these, they're obsessed. it just looks like you're getting a little sun-kissed glow.'

1:00Gwyneth Paltrow mascara

A medium close-up of Gwyneth Paltrow, with her long blonde hair cascading over her shoulders. She is wearing a black collared shirt and sits at a white table. She holds a white mascara tube in her hands, demonstrating it to the camera with a bright, genuine smile. Her expression is enthusiastic and confident as she speaks directly to the camera about the product. Two other small, colorful tubes (likely lip products) are visible on the table to her left. The background is a softly blurred office or home interior, with subtle hints of darker furniture or walls. Text overlay: 'featherlash lifting serum mascara' and 'a great mascara is really hard to find. I have searched high and low for a really wonderfully performing clean mascara, and I could not find one so we made this one.'

1:11Mascara application close up

A very tight close-up of a young woman's eye and upper cheek area as a black mascara wand is carefully applied to her upper eyelashes. Her skin is radiant and dewy, and her eye is a vibrant green. Her eyebrow is neatly groomed, and there's a subtle highlight on her brow bone. The focus is entirely on the mascara application, showing the brush coating each lash. The background is an indistinct bright white. Text overlay: 'we really wanted to focus on boosting lash health, and also the length of the lash and the density.'

1:16Mascara application model face

A close-up of the same young woman (from scene 5 and 6) applying mascara to her lower lashes. She holds the white mascara tube with her left hand and applies the wand with her right. Her face is in full view, showing her light green eyes, radiant skin, and natural lip color. She is wearing small gold hoop earrings and a white tank top. She looks directly at the camera with a neutral, slightly open-mouthed expression, then briefly closes her eyes. The background is a clean white. Text overlay continues from the previous scene: 'and also the length of the lash and the density.'

1:21Lip gloss application close up

This scene features two distinct shots focusing on lip gloss. The first is an extreme close-up of a woman's mouth as a clear lip gloss wand is applied to her lips, which are naturally pink and slightly plump. The skin around her mouth is smooth and has a subtle glow. The second shot is a medium close-up of the same woman holding a pink 'goopbeauty' lip gloss tube, looking directly at the camera with a confident expression. Her face is framed from the collarbone up, showing her short brown hair, light green eyes, and small gold hoop earrings. She is wearing a white tank top. Text overlay: 'hydra-barrier gel gloss' and 'my lips are famously always dry, and I'm in my 50s now so I have concerns about lines and about thinning. so we decided to make this very grown up lip gloss.'

1:28Lip gloss swatches

The scene displays three vertical swatches of lip gloss applied to white surfaces, each with an applicator wand. The top swatch is a reddish-brown, labeled 'spice' and 'sheer cocoa.' The middle is a vibrant lilac, labeled 'lilac' and 'sheer amethyst.' The bottom is a very light pink, labeled 'glaze' and 'palest clear pink.' The background is a solid, light blue. Text overlay: 'the six tints we have are so gorgeous and they're sheer enough that you can apply them without a mirror.'

1:34Lip gloss bottle close up

A close-up shot of a hand with neat, clear-polished nails, holding a pink 'goopbeauty' lip gloss bottle. The hand gently dips the applicator wand into the product, showcasing the smooth texture. The background is a softly blurred bathroom or vanity setting, with hints of green and white bottles in the background. The lighting is soft and bright, highlighting the product and the hand. Text overlay: 'it feels incredible. it's so luxurious.'

1:38End card product lineup

The final scene is a clean, minimalist end card with a bright white background. At the top, 'goopbeauty' is displayed in black, followed by 'gwyneth's no-makeup makeup routine' in a slightly larger, elegant script font. Below this, four Goopbeauty products are neatly arranged in a horizontal line: a small white pot (glow balm), a slim pink tube (lip gloss), a white mascara tube, and a white bronzing gel tube. Below the products, a 'shop now' call to action is presented as a clickable link.

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