0:00talking head kitchen intro A medium shot of a male subject in a modern kitchen setting. The man, with short curly brown hair and a well-groomed beard, stands centered in the frame. He is wearing a dark olive green short-sleeved t-shirt and has a gold ring on his left ring finger. The background consists of light-colored wooden kitchen cabinets and a white countertop with a glimpse of a stainless steel appliance and a small potted plant. He holds a black cylindrical pen-like object in his right hand, occasionally gesturing with it and his left hand. His expression is engaging and he speaks directly to the camera. Bright, natural-looking lighting illuminates the scene evenly. Text overlays appear sequentially: 'This is day 1', 'of trying to fix the patchy spots', 'on my beard', and 'and I hit a problem'.
0:04overhead drawer product reveal An overhead shot looking down into a partially opened dark brown dresser drawer. The drawer is filled with various items of clothing, including a folded white t-shirt and some dark fabrics. A light green small rectangular piece of paper is visible amongst the clothes. A person's hand, presumably male, reaches into the drawer. The hand has a gold ring on the ring finger. The hand locates and picks up a black and yellow packaged product, which is a 'B Beard Club 1-Day Beard Color' in 'LIGHT BROWN'. The packaging features a clear image of a man with a beard. The floor visible at the bottom of the frame is a light-colored tile or wood-look surface, and the person's feet in black shoes are briefly visible as they bend down. Text overlay: 'all the patchy spots filled in way too fast' and 'once I started using this'.
0:08talking head product showcase A medium close-up shot features the male subject, now in a different, more living-room-like setting. He is smiling widely, holding the black cylindrical 'Beard Club 1-Day Beard Color' product directly in front of the camera, showcasing it. The product's yellow 'B Beard Club' logo and white text are clearly visible. The background is softer, with a warm orange bedspread or cushion visible to the left, a dark-colored bedside table with a green plant, and a minimalist abstract artwork hanging on a light-colored wall. The lighting is warm and inviting. Text overlay: 'It's called 1-Day Beard Color from Beard Club'.
0:11talking head kitchen reaction The scene returns to a medium shot of the male subject in the kitchen. He is holding the black cylindrical product in his right hand and gestures with both hands to emphasize his words, conveying genuine surprise and satisfaction. His eyes are wide, and his mouth is slightly open in an 'O' shape, indicative of shock. The modern kitchen background with light wood cabinets and white countertop is visible behind him. The lighting remains bright and even. Text overlay: 'and I was honestly shocked how well it worked'.
0:14talking head product ease of use A medium close-up shot of the male subject, back in the living-room-like setting, smiling and holding up the full retail package of the 'Beard Club 1-Day Beard Color'. He presents the product to the camera with a confident, easy smile, conveying its user-friendliness. The background shows the warm orange bedspread and a dark-colored nightstand with a green plant. The lighting is soft and warm. Text overlay: 'It's super easy to do'.
0:15product brush reveal A close-up shot focuses on the male subject's hands as he opens the black cylindrical 'Beard Club 1-Day Beard Color' product. The brush applicator, which resembles a mascara wand, emerges from the casing. His face is visible in the upper background, smiling subtly, confirming his presence in the living-room setting. The lighting is soft. Text overlay: 'You just pick your color'.
0:17product application mirror A medium close-up shot shows the male subject's profile as he looks into a mirror, applying the 'Beard Club 1-Day Beard Color' to his beard. He uses the brush applicator to sweep through the hairs on his cheek. The background is a plain white wall, typical of a bathroom setting. The lighting is bright and clear, highlighting the application process. Text overlay: 'and brush it on'.
0:18extreme close up beard application An extreme close-up shot focuses solely on the male subject's beard as the brush applicator sweeps through the hairs. The individual strands of his reddish-brown beard are clearly visible, and the brush subtly darkens or fills in the 'patchy' areas. The shot emphasizes the texture of the beard and the precision of the application. The background is completely out of focus, drawing all attention to the beard and brush. Text overlay: 'Instantly fills in all the patches'.
0:19beard result reaction A medium shot of the male subject, now looking at his fully colored beard with a beaming smile. He touches his beard with both hands, caressing it proudly and looking satisfied with the result. His expression is one of pure happiness and confidence. The background is a simple white wall with a minimalist line-art piece, suggesting he is still in the bathroom or a clean, bright room. The lighting is bright and clear. Text overlay: 'My beard looks 10x better than it ever has before'.
0:22call to action product display A medium shot shows the male subject smiling and pointing dynamically to the upper left, then right, framed between two large, retail-packaged 'Beard Club 1-Day Beard Color' products. The products are displayed vertically, one featuring a man with a light brown beard, and the other with a medium brown beard, showcasing different color options. The background is a continuation of the product packaging, creating an immersive brand environment. The subject is encouraging viewers to take action. Text overlay is prominent at the top: 'USE CODE: GROWCLUB25 TO GET 25% OFF'. The camera slowly pans right to reveal more of the product options. He is wearing the olive green t-shirt.
