0:00problem setup bathroom The scene opens with a medium shot of a young adult woman in a bright, modern bathroom. She is wearing a white terry cloth bathrobe, tied at the waist, and a light gray towel wrapped around her head. Her hands are positioned delicately, with one finger resting on her chin, giving her a thoughtful or slightly perplexed expression. She is looking slightly upward and to the right, with a soft smile. The bathroom is clean with white tiled walls and a white bathtub visible in the background on the right. Lighting is soft and even, suggesting natural light from a window or well-diffused overhead lights. The overall color palette is muted with whites, grays, and the natural skin tones of the woman. A prominent red text overlay at the top of the frame asks, 'Do you have a sweaty hooha? 😽'. The camera is static.
0:01warehouse product intro A medium shot frames a young adult woman in a warehouse setting, speaking directly to the camera. She is wearing a white lab coat with a grey shirt underneath and light blue medical gloves. She holds an orange tube of 'Carpe Feminine Care Deodorant' in her left hand, presenting it to the camera. Behind her, a large American flag hangs prominently, dominating the central background. The warehouse features industrial shelving, boxes, and a few blurred figures of other workers in the background, suggesting a bustling environment. Lighting is bright and even, typical of a well-lit warehouse. The dominant colors are white, orange (from the product), blue (from her gloves), and the red, white, and blue of the flag. At the top of the screen, a text overlay reads '🦅🇺🇸 KEEP IT IN THE USA 🇺🇸🦅' with additional text 'I'm at Carpe's Fulfillment Warehouse' at the bottom. The camera is static.
0:02map north carolina The scene displays an animated map of the United States. The map is primarily blue for water bodies and light beige/green for landmasses. A red location pin drops and highlights the state of North Carolina in red. The same '🦅🇺🇸 KEEP IT IN THE USA 🇺🇸🦅' text overlay remains at the top of the screen. Text at the bottom indicates 'in North Carolina'. The camera is static, focusing on the map and its animated elements.
0:04warehouse product features Returning to the medium shot of the woman in the warehouse, she continues to speak directly to the camera, holding the orange Carpe product. The American flag remains visible in the background. As she describes product features, bullet points with white text appear on the screen: '- Gynecologist Tested', '- Absorbs Sweat', and '- Up to 72hr Odor Control'. She gestures with her right hand to emphasize points. The warehouse environment, including shelves and blurred background activity, remains consistent. Lighting is bright and even. The color palette emphasizes the orange of the product against the white lab coat and blue gloves. The '🦅🇺🇸 KEEP IT IN THE USA 🇺🇸🦅' text overlay is still present at the top. The camera is static.
0:09map massachusetts An animated map of the United States is shown, similar to the previous map scene. The blue water and beige/green land are visible. A red location pin drops, highlighting the state of Massachusetts in red. The '🦅🇺🇸 KEEP IT IN THE USA 🇺🇸🦅' text overlay is still displayed at the top. Text at the bottom reads 'in Massachusetts'. The camera is static.
0:10map multiple locations The animated map of the United States now shows three red location pins. One pin highlights North Carolina, another Massachusetts, and a third drops to highlight Pennsylvania, all in red. The '🦅🇺🇸 KEEP IT IN THE USA 🇺🇸🦅' text overlay remains at the top, and text at the bottom says 'in Pennsylvania'. The map animation shows the pins appearing sequentially, visually tracking the product's journey from manufacturing to filling. The camera is static.
A close-up shot focuses on the woman's hands, still wearing light blue medical gloves, as she packs a Carpe product. She holds an orange tube of 'Carpe Feminine Care Deodorant' and places it into a small, open cardboard box on a wooden table. The box is ready for shipping. In the background, out of focus, parts of the warehouse, including shelves and potentially an American flag, are visible. Lighting is bright and functional for the workspace. The scene highlights the product and the hands in a professional yet relatable way. The '🦅🇺🇸 KEEP IT IN THE USA 🇺🇸🦅' text overlay is still present. Text at the bottom reads 'are shipped from right here in the USA.'. The camera is static, focusing on the action.
0:14warehouse pricing discussion The scene returns to the medium shot of the woman in the lab coat, speaking directly to the camera in the warehouse. She holds the orange Carpe product in her left hand and uses expressive gestures with her right hand. The American flag remains a prominent backdrop. She talks about pricing strategies. The industrial setting, with shelves and boxes, is visible behind her. Lighting is consistent, bright, and practical. The colors of the product, her gloves, and the flag continue to be dominant. The '🦅🇺🇸 KEEP IT IN THE USA 🇺🇸🦅' text overlay is at the top, and text at the bottom reads 'Other companies are raising prices because of these tariffs. We're lowering them.'. The camera is static.
0:17packing multiple products An overhead shot shows hands in light blue medical gloves placing four orange Carpe product tubes into a brown cardboard box. The products are neatly aligned side-by-side as they are placed into the box. A digital scale, a keyboard, and other office/warehouse equipment are visible on the wooden table surface around the box. The lighting is bright and overhead, illuminating the workspace clearly. The color palette focuses on the orange of the products, blue of the gloves, and brown of the box and table. The '🦅🇺🇸 KEEP IT IN THE USA 🇺🇸🦅' text overlay remains at the top. Text at the bottom reads 'We want you to say goodbye to whole body deodorants'. The camera is static, providing a clear view of the packing process.
0:18packing with letter The overhead shot continues, showing the hands in light blue gloves. After the four product tubes are placed, a white folded letter with the Carpe logo and text (likely a welcome or thank you note with a doctor's image) is placed on top of the products in the box. As the letter is placed, a colorful heat map-like graphic animates over the letter, transitioning from purple/pink to green/yellow, then disappearing. The same wooden table and warehouse equipment are in the background. The '🦅🇺🇸 KEEP IT IN THE USA 🇺🇸🦅' text overlay is still at the top. Text at the bottom reads 'from multinational mega corps'. The camera is static, focusing on the packing action and the graphic overlay.
0:21warehouse born and bred The scene returns to the medium shot of the woman in the lab coat in the warehouse, speaking directly to the camera. She holds the orange Carpe product in her left hand and uses a gesturing motion with her right hand to emphasize her points. The American flag remains visible in the background, along with the industrial shelves and boxes. Her expression is confident and proud as she talks about the product's origins. Lighting is bright and consistent. The '🦅🇺🇸 KEEP IT IN THE USA 🇺🇸🦅' text overlay is at the top. Text at the bottom reads 'and try something born and bred right here in North Carolina'. The camera is static.
0:25product application closeup A close-up shot focuses on hands, one holding the orange Carpe product tube and the other applying the product to skin. The hand holding the tube squeezes a small amount of product onto the back of the other hand, which then gently rubs it in. The skin appears moisturized after application. A wedding ring is visible on the ring finger of the hand applying the product. In the background, blurred elements of the warehouse, including wooden structures and possibly the American flag, are visible. The lighting is bright and focused on the hands. The '🦅🇺🇸 KEEP IT IN THE USA 🇺🇸🦅' text overlay is at the top. Text at the bottom reads 'and designed specifically for women's sensitive areas'. The camera is static.
0:27warehouse offer bundle The scene returns to the medium shot of the woman in the lab coat, facing the camera in the warehouse. She holds four orange Carpe product tubes fanned out in her light blue gloved hands. She maintains direct eye contact and speaks enthusiastically. The American flag and warehouse shelves are visible in the background. A large red banner at the top of the screen displays 'Up to 56% OFF'. The lighting is bright. The 'Carpe' logo is visible on her lab coat. The camera is static.
0:30warehouse bundle animation This medium shot features the woman in the lab coat, still in the warehouse, interacting with animated graphic elements. She first holds the four orange Carpe tubes, then they appear to float above her head as she brings her hands down, revealing small packets labeled 'UNDERARM' (likely wipes). These also float above her, and she then holds a single orange tube (possibly face lotion). All these items accumulate as icons floating above her head, showing a visual bundle: '4 Carpe tubes + Underarm Wipes + Face Lotion + a Mystery Gift Box'. A colorful, swirling graphic animation briefly appears in front of her as the 'mystery gift' element is introduced. The 'Up to 56% OFF' banner remains at the top. The American flag and warehouse elements are still in the background. The camera is static.
0:35warehouse shipping and guarantee The scene opens with a medium-wide shot of the woman standing behind a very large open cardboard box filled with numerous orange-packaged Carpe orders, ready for shipping. She holds up one of the orange padded mailers and gestures with it. The 'Up to 56% OFF' banner and the animated bundle icons (4 Carpe tubes + Underarm Wipes + Face Lotion + a Mystery Gift Box) remain at the top. The text 'free shipping!' is visible below the icons. The American flag is still visible in the background, along with more warehouse shelving and a large industrial fan. She speaks directly to the camera, conveying confidence and enthusiasm. Lighting is bright and industrial. The dominant colors are orange (from the packages), white (her coat), and the red, white, and blue of the flag. The camera zooms out slightly at the end. Another worker in a yellow vest is visible in the background, blurred.
