0:00man using phone with text overlay
A medium close-up shot captures a man, likely in his late 20s to early 30s, with short dark hair and a neatly trimmed beard, smiling genuinely as he gazes down at a black smartphone held in both hands. He is positioned slightly to the right of the frame's vertical center. The background is a softly blurred, brightly lit indoor environment, featuring light-colored walls and subtle hints of furniture, suggesting a modern home or office setting. Natural, soft lighting emanates from the upper left, illuminating his face and the phone screen, creating gentle highlights and minimal shadows. The overall color palette is warm and inviting, dominated by the man's olive green t-shirt, the black of his phone and watch, and the neutral tones of the background. A prominent black diagonal graphic partially covers the top left corner, while a circular graphic featuring the flag of Guatemala is affixed to the top right. Overlaying the bottom right quadrant of the image is bold, yellow text in Spanish: "Rápido, fácil, confiable."
0:03western union offer screen yellow
The scene transitions to a brightly saturated, solid yellow background, serving as a clean canvas for informational text and branding. In the upper left corner, the Western Union logo is displayed, featuring a yellow stylized 'W' icon followed by 'Western Union' in black text. A circular graphic of the Guatemalan flag is positioned in the upper right. The main body of the screen is dominated by large, bold black text that reads: "Con una tarifa* de $0 en tu primer envío en línea." (With a fee* of $0 on your first online transfer.) Below this primary message, in a smaller font, is a legal disclaimer in black: "Western Union obtiene ganancias del cambio de divisas. No válido para tarjetas de crédito ni transferencias dentro de los Estados Unidos." The color scheme is predominantly vibrant yellow and stark black, conveying a sense of clarity and directness. The composition is entirely static, focusing on legible text and branding.
0:08western union download cta screen black
This scene presents a minimalist and high-contrast composition on a solid black background. Centered at the top, the Western Union logo is prominently displayed with its signature yellow stylized 'W' icon followed by 'Western Union' in white text. Below the logo, a clear call-to-action is presented in large, bold yellow text: "Descárgala ahora." (Download it now.) Further down, two app store badges are aligned horizontally, encouraging downloads. On the left, the Apple App Store badge reads "Consíguelo en el App Store" (Get it on the App Store) with the Apple logo, and on the right, the Google Play Store badge reads "Descargar en Google Play" (Download on Google Play) with the Google Play logo. The color palette consists solely of black, white, and yellow, designed for maximum legibility and impact. The scene is static and purely graphical, serving as an unambiguous instruction to download the app.
