0:00introduces problematic beard A close-up shot of a male subject in what appears to be the driver's seat of a car. The man, with red hair and a ginger beard, is looking directly at the camera and speaking. He wears clear-framed glasses, a white t-shirt, and a dark olive-green jacket layered over a black hoodie. The car's headrest is visible behind him. The lighting is natural, coming from the front, highlighting his face. Yellow text overlays the top of the frame, stating: 'Here's how to go from broke boy beard 😵 to daddy beard 🧔♂️'. The background is slightly blurred, showing the car interior. The overall mood is direct and informative.
0:02girlfriend reacts to patchy beard A medium shot of a young woman reacting with a distressed expression. She is standing in a room with light grey walls and a darker grey wainscoting. Her hands are up near her face, fingers splayed out in a gesture of exasperation or frustration, with dark nail polish visible. Her long, dark brown hair is flowing around her face. The lighting is soft and even. Text overlay at the bottom reads: 'my girlfriend was over'. The shot focuses on her emotional response.
0:03narrator patchy beard emoji A close-up shot of the male narrator from the first scene, again in the driver's seat of his car. His face is entirely covered by a large, yellow emoji head depicting a man with a beard and a surprised or concerned expression. He wears the same white t-shirt, black hoodie, and olive-green jacket. The car interior is visible in the background. White text overlays at the bottom of the frame: 'my patch beard and to be honest so was I'. The emoji effectively illustrates the 'patch beard' concept and the narrator's self-consciousness.
0:05beard club product box An overhead shot of an open brown cardboard box from 'Beard Club'. Inside the box, two small amber-colored glass bottles with black labels are visible: one is 'Beard Oil' and the other is 'Growth Vitamin Spray'. The box itself features the 'B' logo and text that reads 'YOUR BEST BEARD STARTS HERE' with an arrow pointing to the products. The background is a clean, light grey countertop or table. White text at the bottom reads: 'that's when my buddy told me about Beard Club'. The scene highlights the product packaging and contents.
0:06man combing beard A two-part shot. Initially, an extreme close-up of a man's face, focusing on his thick, dark beard as a yellow comb moves through it. The lighting is dramatic, with some shadows. Then, the camera pulls back slightly to a medium close-up, revealing the man with a full, well-groomed beard, wearing a dark turtleneck. He looks up and to the side, maintaining a serious yet confident expression. White text overlays at the bottom: 'Beard Club is the same brand that James Harden uses'. The scene aims to show the quality and appearance of a well-maintained beard.
0:09hand holding spray bottle A close-up shot of a hand holding a small, black Beard Club spray bottle. The hand has a dark skin tone, suggesting it belongs to the man from the previous scene. The bottle has a yellow and black label with the 'B' logo. The background is a blurred, light brown wall. The text 'that James Harden uses' continues from the previous scene, reinforcing the connection to a celebrity endorsement. The lighting is soft but highlights the product.
0:10narrator confirms results A close-up shot of the male narrator back in his car, talking directly to the camera. He wears the same clear glasses, green jacket, and white t-shirt, with his ginger beard looking full. He looks directly into the camera with a confident and slightly playful expression. White text overlays the bottom of the screen: 'and boy does it show'. The background is the interior of his car. This serves as a quick transition and an affirmative statement from the narrator.
0:11demonstrates derma roller A close-up shot focusing on female hands holding and demonstrating a black derma roller. The hands have fair skin and long, dark red polished nails. The derma roller is black with a textured wheel. The background is a plain white surface, providing a clean contrast. White text overlays at the bottom: 'I started using'. The scene is brightly lit and clearly shows the product in action, implying ease of use.
0:12applies beard oil A close-up shot of female hands squeezing liquid from a small amber glass bottle, labeled 'Beard Club Beard Oil', into the palm of the other hand. The hands have light skin and natural, short nails. The liquid is clear. The background is a blurred, light-colored surface, possibly a bathroom counter. White text overlays the bottom: 'the growth oil'. The focus is on the product and the action of application.
0:13narrator applies product in mirror A medium close-up shot of the male narrator applying a product to his ginger beard while looking into a mirror. Only his reflection and part of his profile are visible. He is wearing a black t-shirt, and tattoos are visible on his arm. The background is a plain, light-colored wall. White text overlays at the bottom: 'the growth vitamins'. The lighting is even and bright, emphasizing the action of applying the product.
0:14narrator applies product outdoors A medium close-up shot of the male narrator applying a product to his beard outdoors. He is looking upwards and slightly off-camera, with a focused expression. He wears a pink and white patterned short-sleeve shirt and a black baseball cap reversed. The background is a bright, clear sky and some blurred greenery, suggesting a natural outdoor setting. White text overlays the bottom: 'and in just a few weeks'. This shot conveys an active, outdoor lifestyle.
0:15narrator rubs beard close up An extreme close-up of the male narrator's hands rubbing his ginger beard. His hands have fair skin, and his forearms are visible with some red hair. The focus is entirely on the action of his hands caressing and working the product into his beard. White text overlays at the bottom: 'might be a'. The background is blurred, making the hands and beard the central point of attention. This emphasizes the tactile experience of using the product.
0:16narrator beard transformation outdoors A medium close-up shot of the male narrator looking directly at the camera, outdoors under a bright blue sky. He confidently touches and gestures towards his now noticeably fuller and healthier-looking ginger beard. He wears a grey v-neck t-shirt and a black baseball cap reversed. The sunlight is bright and natural, illuminating his face. White text overlays at the bottom: 'already looks fuller healthier and it feels great'. His expression is one of satisfaction and pride. This scene acts as a clear 'after' shot.
0:19narrator praises smell A close-up shot of the male narrator in his car, again speaking directly to the camera with a confident and engaging expression. He is wearing his clear glasses, green jacket, and white t-shirt, with his ginger beard. White text overlays at the bottom: 'plus it smells amazing'. The car interior is visible behind him. The lighting is consistent with previous car scenes. This is a verbal endorsement of another product benefit.
0:19girlfriend smells beard A medium shot of the male narrator in a modern kitchen setting. He is wearing a pink baseball cap reversed and a plaid flannel shirt over a grey t-shirt. He opens a stainless steel refrigerator. A young woman then approaches him from the side, snuggling into his neck and beard as if smelling it, and he reacts with a pleased smile. The kitchen features white cabinets and black countertops. White text overlays at the bottom: 'so my girlfriend cannot get enough'. The scene has a warm, inviting lighting and a playful, romantic atmosphere.
0:22girlfriend holds product box A medium close-up shot of the young woman from the previous scene, smiling brightly as she holds an open Beard Club product box. She is standing in front of a vibrant green ivy-covered wall, suggesting an outdoor or styled indoor setting. She wears a royal blue ribbed tank top with a black open cardigan over it, and black leggings. Her long, dark brown hair is styled over her shoulders. The lighting is soft and flattering, emphasizing her joyful expression and the product. White text overlays at the bottom: 'so my girlfriend cannot get enough' (continuing from the previous scene).
0:23website growth guarantee A screen recording of the Beard Club website on a mobile device. The screen displays a banner at the top with 'SALE ENDS IN 09:26:45'. The main content features a man applying product to his beard, with large bold text 'BEARD GROWTH, GUARANTEED'. Below it, a promise reads: 'No results using our regimen? You'll get a full refund with our Growth Guarantee.' A prominent yellow button says 'TRY A GROWTH KIT'. The overall color palette is dark with yellow accents. White text overlays the bottom of the screen: 'Beard Club also has a growth guarantee'.
0:23narrator growth guarantee badge A close-up shot of the male narrator in his car, speaking directly to the camera. His face is overlaid with a circular graphic badge that reads 'BEARD GROWTH GUARANTEE' with the 'B' logo in the center, partially obscuring his face. He wears his clear glasses, green jacket, and white t-shirt. White text overlays the bottom of the frame: 'Beard Club also has a growth guarantee'. The car interior is visible behind him. The badge visually reinforces the guarantee being discussed.
0:24before after profile view A split-screen shot showcasing a 'BEFORE' and 'AFTER' comparison of a man's beard from a side profile. The top frame shows a man with a shorter, patchier beard and glasses, labeled 'BEFORE' in yellow text. The bottom frame shows the same man with a significantly fuller, thicker, and well-groomed beard and glasses, labeled 'AFTER' in yellow text. A yellow dashed line separates the two frames. The background is a plain white wall. White text overlays the bottom: 'so if you don't see the results you want'. This visual directly demonstrates the product's efficacy.
0:25before after front view A split-screen shot presenting a 'BEFORE' and 'AFTER' comparison of a man's face from a front view. The top frame shows a man with minimal facial hair or clean-shaven, smiling, labeled 'BEFORE' in yellow text. The bottom frame shows the same man with a full, thick beard, smiling confidently, labeled 'AFTER' in yellow text. A yellow dashed line separates the two frames. The background is a plain white wall. White text overlays the bottom: 'you can get your money back'. This shot reinforces the transformation.
0:27product application close up An extreme close-up shot of a man's face, specifically his cheek and temple area, as a clear liquid is applied to his beard with a small dropper or applicator. His dark beard is visible. A yellow banner with black text '35% OFF | FRIDAY35' is at the top left. White text overlays the bottom: 'they're also running a major discount right now'. The focus is on the precision and application of the product. The lighting is bright and clear.
0:28website quiz and discount A screen recording of the Beard Club website's 'Take The Quiz' section on a mobile device. The screen scrolls down through various beard styles (e.g., 'Facial Scruff', 'Hearty Hedge', 'Bearded King') and then different beard concerns (e.g., 'Grow A Fuller Beard', 'Polish Up My Look', 'Fill In Patchiness', 'Beard Itchiness / Dry Skin'). A constant yellow banner with black text '35% OFF | FRIDAY35' is visible at the top. White text overlays the bottom: 'so head over to the site take the quiz and level up your beard game today'. The scene functions as a call to action and explains the customization aspect.
0:30product kit display An overhead shot of an open Beard Club product kit box. Inside, various products are neatly arranged: a bottle of 'Beard & Face Wash', a 'Beard Balm' tin, a 'Beard Oil' bottle, a wooden beard brush, and a grey travel pouch. A yellow banner with black text '35% OFF | FRIDAY35' is at the top. Yellow text 'CRAFT WITH CONFIDENCE' is also visible in the box. White text overlays the bottom: 'take the quiz and level up your beard game today' (continuing). The background is a wooden surface. The scene showcases the comprehensive nature of the product offering.
0:31narrator final call to action A close-up shot of the male narrator in his car, delivering a final call to action. He looks directly at the camera with a confident and encouraging expression. He is wearing his clear glasses, green jacket, and white t-shirt. A yellow banner with black text '35% OFF | FRIDAY35' is at the top. White text overlays the bottom: 'take the quiz and level up your beard game today' (continuing). The car interior is in the background. This scene serves as a direct prompt for viewers to engage with the brand.
0:33brand logo end card A black screen with the yellow 'B' logo of Beard Club displayed prominently in the center. A yellow banner with black text '35% OFF | FRIDAY35' is at the top. The background is completely black, making the logo and text stand out. This serves as the final branding and call to action screen.
