0:00beard oil application The scene features a tight close-up shot, angled slightly upward, focusing on the left side of a man's face and neck as a clear, viscous liquid, Beard Club Growth Oil, is poured onto his short, dark brown beard. A slender, manicured female hand, with light pink fingernails, holds a small amber-colored bottle with a black cap, carefully directing the flow of oil. The oil drips directly onto the upper cheek area of the beard, making the hair appear wet and glistening. The man's eye is closed, and his expression is neutral. His skin is fair with a slight redness around the beard line, suggesting recent grooming or sensitivity. In the blurred background, hints of a light blue collared shirt and possibly a cardboard box are visible, implying an indoor setting, likely a bathroom. Bright, soft lighting illuminates the scene from the front and slightly above. A white rectangular text overlay at the top of the frame reads "Gen Z has some great beard ideas".
0:02first man problem setup A medium shot captures a male presenter, facing slightly right but looking directly into the camera, speaking with an earnest expression. He holds an open, brown cardboard Beard Club product box in front of him, resting on a white surface, possibly a bathroom counter. The box contains several black Beard Club product bottles with yellow branding. The background is a clean, bright white bathroom with a grey textured shower curtain and a white bathtub visible. The lighting is bright and evenly diffused. A white rectangular text overlay at the bottom of the frame initially says "I was seeing zero results" and then transitions to "with that old beard oil."
0:03second man introduces product A medium shot frames a different male individual, seen from the chest up, speaking directly into the camera with a friendly and enthusiastic expression. He holds a small amber-colored Beard Club Growth Oil bottle in his right hand, showcasing it towards the camera. His beard is full and light brown. The background is a clean, modern white bathroom with a glass shower door and a circular recessed light visible above. The lighting is bright and uniform. A white text overlay appears at the bottom, stating "until my Gen Z cousin".
0:05second man applies oil A close-up shot, angled from below, shows a man's face from the chin upwards, focusing on his short, light brown beard. A female hand, with light pink polished nails, is visible in the upper frame, holding a small amber bottle of Beard Club Growth Oil. Drops of the clear oil are being applied directly onto the man's beard, making the hair appear shiny and wet. The man's eyes are mostly closed, and his expression is neutral, suggesting a relaxed posture during application. The background is mostly blurred, showing hints of a white bathroom wall. The lighting is soft and even. A white text overlay at the bottom of the screen reads "told me about Beard Club".
0:06second man rubs beard A medium shot captures the same male individual, again in a white bathroom setting, looking directly into the camera with a slightly upward glance. He rubs his light brown beard with both hands, his fingers gently working through the hair on his cheeks and chin. His expression is one of satisfaction and contemplation, with a subtle smile. The background consists of a bright white wall, a glass shower door, and a circular overhead light, indicating a clean, modern bathroom. The lighting is bright and even. A white text overlay at the bottom of the screen says "Apparently it's all they use".
0:08james harden beard A close-up profile shot features a dark-skinned male individual (James Harden) from the mid-chest up, facing right. He has long, dark braided hair and a very full, meticulously groomed black beard. He is seen gently stroking his beard with his right hand. He wears a light-colored, possibly white or cream, collared shirt with subtle red patterns, and a large, ornate gold watch or bracelet on his left wrist. The background is a soft, blurred off-white, suggesting an indoor, well-lit environment. The lighting is soft and flattering, highlighting the texture of his beard. A prominent yellow 'B BEARD CLUB' logo is visible in the top left corner. A white text overlay at the bottom of the frame reads "because James Harden uses it".
0:10first man positive results A close-up shot focuses on the first male presenter's face, positioned slightly off-center to the right. He looks directly into the camera with an enthusiastic and slightly surprised expression, moving his right hand up to his beard, as if admiring the results. His dark brown beard appears full and healthy. The background is a blurred white wall, maintaining the bright, clean aesthetic of a bathroom. The lighting is bright and natural. A white text overlay at the bottom of the frame emphatically states "but it FREAKING WORKS".
0:11ultimate growth kit showcase An eye-level close-up shot displays the Beard Club Ultimate Growth Kit, neatly arranged on a round, light-colored wooden tray. The kit includes several black bottles with yellow 'B Beard Club' branding (shampoo, growth oil, vitamin spray, vitamins), a wooden beard comb, black grooming scissors, a straight razor, and a wooden beard brush. A small green plant in a white vase is visible in the blurred background, adding a touch of natural accent to the clean, modern setting. The lighting is soft and bright, illuminating the products clearly. A white text overlay at the bottom of the frame reads "I got the Ultimate Growth Kit".
0:13first man saved beard A tight close-up of the first male presenter's face, looking directly into the camera. His expression is intense and earnest, with his mouth slightly open as he speaks. His dark brown beard is prominent, and his eyes convey conviction. The background is a clean, bright white wall, blurred. The lighting is bright and focused on his face. A white text overlay at the bottom of the frame declares "It saved my beard".
0:14first man more growth A medium shot of the first male presenter in the same bright white bathroom setting. He stands behind an open cardboard Beard Club product box on a white counter. He gestures with his hands, touching his beard and then spreading his arms slightly as he speaks directly to the camera. His expression is confident and pleased. The background includes a grey shower curtain and a white bathtub. The lighting is bright and even. Two white text overlays appear sequentially: "More growth than I've ever had" followed by "in the shortest amount of time".
0:17first man brushes beard A close-up shot captures the first male presenter brushing his dark brown beard with a small, light-colored wooden beard brush. He looks to the right side of the frame as he brushes, then turns his head slightly to face the camera, continuing to speak. His expression is reflective and slightly humorous. The background is a clean white bathroom wall, blurred. The lighting is bright and front-facing. A white text overlay at the bottom of the frame states "I didn't want to admit".
0:19second man was right A tight close-up shot features the second male individual, smiling broadly and looking directly into the camera. He holds the small amber Beard Club Growth Oil bottle in his right hand, presenting it prominently. His light brown beard is full and well-groomed, and his blue eyes are bright and engaging. The background is a blurred white bathroom wall. The lighting is soft and bright, highlighting his cheerful expression. A white text overlay at the bottom of the frame reads "my Gen Z cousin was right".
0:20first man results confirmation A medium shot of the first male presenter, standing behind the open Beard Club product box in the bright white bathroom. He looks to his left, touches his beard with his hand, then turns to look directly at the camera with a satisfied smirk. The open cardboard box with Beard Club products is visible on the counter in front of him. The background includes the grey shower curtain and white bathtub. The lighting is bright and even. Two white text overlays appear: "but damn" followed by "look at these results".
0:22kit call to action intro An overhead shot of the open Beard Club Ultimate Growth Kit box, showcasing all the products neatly arranged inside. The box is made of brown cardboard. The products include a derma roller in yellow packaging, various black bottles with yellow branding (beard oil, vitamin spray, beard growth vitamins, beard shampoo), a wooden beard brush, scissors, and a straight razor. The surface beneath the box is a light, possibly white, countertop. Bright, overhead lighting illuminates the products clearly. A prominent white text overlay at the top of the frame reads "USE CODE: GROWCLUB25 FOR 25% OFF NOW". As the voiceover names the items, individual white text labels ('Derma Roller', 'Vitamin Spray', 'Beard Oil', 'Beard Brush', 'Straight Razor', 'Scissors', 'Beard Vitamins', 'Beard Shampoo') appear and highlight specific products.
0:26kit call to action end The scene maintains the overhead shot of the open Beard Club Ultimate Growth Kit box, identical to the previous frame. All products are visible and clearly arranged within the brown cardboard box. The white text overlay at the top, "USE CODE: GROWCLUB25 FOR 25% OFF NOW", remains prominently displayed. All individual white text labels for the products ('Derma Roller', 'Vitamin Spray', 'Beard Oil', 'Beard Brush', 'Straight Razor', 'Scissors', 'Beard Vitamins', 'Beard Shampoo') are present, having appeared sequentially in the preceding segment. The background is a light, possibly white, countertop, with bright, even overhead lighting. The voiceover concludes, urging immediate action.
