0:00initial hair showcase
The scene opens with a close-up of a young woman with long, wavy, bright blonde hair, holding a section of her hair forward with both hands, partially obscuring her face. Her hands have manicured nails with white French tips and small silver accents. She then pulls her hair back from her face, looking directly at the camera with a subtle, serious expression. The camera is positioned slightly below eye level, looking up. The background is a blurred indoor setting with warm-toned walls and a white ceiling fan visible. The lighting is soft and even, highlighting the blonde hair. She wears a dark blue, collared cardigan with buttons. The shot transitions to her turning her head slightly to the side, running her fingers through the voluminous waves of her hair, showcasing its texture and movement. The color palette is dominated by the golden blonde of her hair, the dark blue of her top, and the neutral tones of the room.
0:04product display
The camera focuses on two white plastic jars of "OLAPLEX" hair masks, stacked on top of each other on a vanity. The top jar is labeled "WEIGHTLESS NOURISHING MASK" and the bottom is "RICH HYDRATION MASK". They have clean, minimalist branding with black text and a brown stripe on the Rich Hydration mask. In the blurred background, a white bust statue and a round black mirror adorned with small jewelry pieces (pearls, gold rings) are visible. The lighting is soft and even. The shot then transitions to a closer view where two hands, with matching white French tip manicures and a gold ring on the right ring finger, hold up the "OLAPLEX RICH HYDRATION MASK" jar, presenting it clearly to the viewer. The woman's face is partially visible in the blurred background, looking at the product. The color palette is clean, dominated by white, black, and brown labels, with hints of gold and neutral background tones.
0:07pre treatment hair touch
A medium close-up shot of the woman with her long, wavy blonde hair. She runs her fingers through her voluminous hair, pulling a section slightly forward as she looks off-camera to the side, showcasing the texture and movement of her hair. The background is a blurred indoor setting with warm-toned walls. She is wearing the same dark blue cardigan. The lighting is soft and warm, casting gentle highlights on her blonde hair.
0:08mask application
The scene begins with a close-up of a hand with a white French tip manicure and a gold ring, unscrewing the lid of the "OLAPLEX RICH HYDRATION MASK" jar. The camera then shifts to a close-up of the same hands scooping a generous amount of thick, white hair mask product onto the palms. The hands rub together, distributing the mask into a rich, foamy consistency. The scene transitions to a medium close-up of the woman, now wearing a light blue and pink floral patterned bathrobe, looking at the camera with a neutral, slightly focused expression, her hands covered in the white product held up. Her hair appears damp. Next, a side view shows her applying the white mask to a section of her wet, blonde hair, running her fingers through it. The camera then captures a close-up of her holding a section of wet, blonde hair, coated with the white mask, showing the even distribution. Finally, the scene focuses on her twisting a section of the wet, product-coated hair, demonstrating how the mask adheres and saturates the strands. The background throughout this sequence is a blurred indoor setting with warm-toned walls.
0:14hair securing
A medium shot from behind the woman shows her twisting her wet, blonde hair into a loose bun at the back of her head. She is wearing the same light blue and pink floral patterned bathrobe. Her forearms and hands, with the white French tip manicures, are visible. The background is a blurred indoor setting, revealing a white ceiling fan and warm-toned walls. The scene quickly transitions to a close-up of her hands securing the twisted hair with a large, clear, plastic claw clip. Her hair is still damp and appears darker in some areas due to the wetness. A gold bracelet and watch are visible on her left wrist. The lighting is soft and even, emphasizing the detail of her hands and the clip.
0:17post treatment hair reveal
A medium close-up of the woman, now with dry, beautifully styled, wavy blonde hair that appears shiny and voluminous. She runs her fingers through a section of her hair, showcasing its smoothness and bounce, while looking off-camera with a subtle, pleased expression. She is wearing the dark blue cardigan again. The background is a blurred indoor setting. The scene then transitions to a closer view of her brushing her shiny blonde hair with a light blue paddle brush, meticulously styling it. Her hair moves fluidly with each stroke, highlighting its softness and shine. The final shot of this segment is a dynamic close-up as her hair flows forward, partially obscuring her face, emphasizing its health and movement. The lighting is bright and highlights the hair's luster, creating a golden glow.
0:20winter outfit product pitch
The scene opens with a medium shot of the woman, now dressed in a cozy winter outfit. She wears a large, fluffy white bucket hat and a matching thick white scarf wrapped around her neck, over a dark blue cardigan. Her long blonde hair flows out from under the hat. She looks directly at the camera with a confident, slightly smiling expression, adjusting her scarf. The background is a blurred indoor setting with a white ceiling fan. The scene transitions to her holding up the white Olaplex jar with her right hand, which is covered by a fluffy white mitten, smiling warmly at the camera. A text overlay appears: "Shop OLAPLEX's NEW Winter Hair Mask Duo now!". The final shot shows her making a playful kissy face towards the camera, holding up both fluffy white mittens, the text overlay still present. The overall lighting is soft and warm, enhancing the cozy winter aesthetic and highlighting the product.
