0:00founder speaking group A medium shot captures three individuals in the foreground, seated in a brightly lit living room with large floor-to-ceiling windows revealing a sunny outdoor landscape with an ocean view in the distance. The man in the center, appearing to be the main speaker, is animated, gesturing with his hands as he speaks. To his left, a woman listens intently, occasionally looking towards him. To his right, another woman smiles and watches. The room features light-colored walls, wooden flooring, and a large abstract orange and white painting on the wall behind them. The furniture includes light-colored wicker chairs and modern seating. Overhead, a black and white text overlay reads "Carpe founder finally tells the truth" with an angry emoji, and "I just want the truth" appears below the man speaking. The overall color palette is bright and warm, dominated by natural light and light wood tones.
0:05wide group discussion A wide shot showcases a larger group of approximately seven to eight people gathered in a spacious, modern living room. The room is dominated by large, rectangular floor-to-ceiling windows overlooking a bright, sunny landscape and the ocean, allowing abundant natural light to flood the space. Light wooden floors and light-colored walls create an open and airy atmosphere. People are casually seated on various low-slung chairs, beanbags, and stools, arranged around a rectangular wooden coffee table in the center foreground. The previous speaker is visible in the middle-ground, still animated and engaged in conversation. A black and white text overlay reads "I think that's horrible for this business." over the scene.
0:08secondary speaker medium shot A medium shot focuses on a male figure, appearing to be in his late 20s to early 30s, sitting on a tall wooden stool. He is wearing a light mint green hoodie and black shorts. He holds a clear glass in one hand and gestures slightly with the other as he speaks, looking towards someone off-camera, presumably participating in the same conversation. Behind him, a large abstract painting with orange, white, and black brushstrokes hangs prominently on a light wall, and a modern white floor lamp stands next to it. The lighting is bright and even, casting soft shadows. The black and white text overlay from the previous scene, "I think that's horrible for this business," persists at the bottom of the frame.
0:11wide group with dog The scene returns to a wide shot of the modern living room filled with natural light, showcasing the entire group of people from the earlier wide shot. The man from the first scene is still actively speaking and gesturing in the mid-ground. A medium-sized, light brown dog, possibly a mixed breed, wearing a bright orange t-shirt, is lying on a grey dog bed in the foreground, facing away from the camera. The large windows overlooking the ocean and distant landscape are prominent in the background, providing a bright and airy atmosphere. The text overlay now reads "David! Let's sell less!" indicating a shift in the playful debate.
0:16product interaction close up A medium-close shot focuses on the woman in the black baseball cap (from scene 1) as she raises her left arm, bends her elbow, and brings her nose close to her armpit, seemingly sniffing it with a curious expression. She then turns her head to the man next to her, who is holding out a small white cylindrical product towards her. She reaches for and takes the product, looking at it with a thoughtful and engaged expression. The man (founder) watches her with a slight smile. The background shows the same bright living room with wicker chairs and large windows, providing a soft-focus backdrop. Text overlays include: "You wanna get in there?", "Can I smell?", and "Get in there."
0:20founder explains benefit A medium shot continues to feature the three foreground individuals from the initial scene in the brightly lit living room. The woman on the left, still wearing her black cap, now holds the white product and smiles, raising her arm slightly, indicating satisfaction. The central male founder is speaking directly to her and gesticulating with both hands, expressing enthusiasm and confidence in the product. The woman to his right maintains a smiling, engaged expression, observing the interaction. The bright living room with large windows remains the background, providing a cheerful and open atmosphere. Text overlays read: "Yeah, you smell amazing. We can't keep hiding this secret that Carpe is so good that it's okay if you don't apply every day. Tell everyone." These texts highlight the product's effectiveness and ease of use.
This scene features two alternating shots connected by quick jump cuts. Initially, a medium shot shows a male, appearing to be in his 40s or 50s, with short grey hair, wearing a white t-shirt and light shorts, seated on a white chair. He is smiling and appears slightly uncomfortable but amused, looking off-camera. He holds his knees, perhaps indicating slight tension or restraint. This quickly cuts back to a wider shot of the group from scene 4, then rapidly returns to the man. The background for the man is a light-colored wall with the same large abstract orange painting. Text overlays read: "Our CFO's right there. He's smiling but not inside. Inside, he's like, this is bad." This highlights the humorous internal conflict of the character.
0:29head of operations reaction A medium shot shows a male, appearing to be in his 40s or 50s, with a shaved head and glasses, wearing a dark t-shirt. He is seated at a large, light-colored wooden table, which is cluttered with open laptops, sunglasses, a beverage can, and a glass. He is smiling broadly and laughing heartily, looking towards someone off-camera, presumably reacting to the ongoing discussion. The background features large windows with a view of lush greenery outside, suggesting an office or creative workspace. The lighting is bright and natural, creating a cheerful atmosphere. Text overlays say: "That's Andy. He's head of operations. He's losing his mind right now." This humorously exaggerates his reaction to the company's playful business strategy.
0:31founder pushing discount A medium shot, similar to scene 1, focuses again on the three foreground individuals in the bright living room. The central male founder is highly animated, speaking emphatically with wide, open-handed gestures, looking towards the woman on his left. He is driving a point with a big smile. The women listen and smile, appearing to enjoy the playful argument. The scene conveys a playful yet determined atmosphere regarding business strategy. The large windows and natural light continue to define the vibrant background. Text overlays read: "We don't care how much money we lose doing this. We should still give them 56% off, right?" This text explicitly highlights the proposed discount.
0:36secondary speaker suggests discount A medium shot on the male figure from scene 3, seated on a tall wooden stool, wearing a light mint green hoodie and black shorts. He holds a clear glass in one hand and is speaking, looking off-camera, directly addressing the previous point made about discounts. His expression is serious but with a hint of playful challenge, suggesting an even more aggressive offer. The background is the same as scene 3, with the abstract painting and floor lamp, maintaining a bright and clean aesthetic. A text overlay: "Why don't you just do 67 you bankruptor?" humorously pushes for a higher discount.
0:38founder reacts to discount A medium shot focusing on the three foreground individuals in the bright living room. The central male founder turns his head, his glasses prominent, as he reacts to the suggested higher discount with a look of surprise and consideration, perhaps a momentary internal calculation. The woman on his left is also looking towards him, awaiting his response, while the woman on his right continues to smile. The text overlay prominently displays, "Up to 67% OFF + free shipping," indicating the updated, more aggressive offer now being considered. The natural light from the windows illuminates the scene, highlighting the expressions of the participants.
0:40wide shot final offer A wide shot of the entire living room group, similar to scene 4, as the conversation about the new discount continues. The main founder is seen gesticulating, reinforcing the offer and expressing enthusiasm. The dog is still visible on its bed in the foreground. The large windows and bright ambiance remain, creating an inviting and dynamic scene of group interaction. The text overlay prominently announces: "Up to 67% OFF + free shipping," clearly stating the final, confirmed promotional offer. The scene conveys a sense of collective agreement and excitement about the generous deal.
0:43founder call to action A medium-close shot on the male founder, who is now holding the small white cylindrical product (presumably Carpe deodorant) in his left hand, presenting it to the camera. He is looking directly at the camera, speaking with a confident and engaging smile, delivering a direct call to action. The woman to his right is visible, smiling softly in the blurred background. The bright living room and windows provide a pleasant, soft-focus backdrop. The text overlay "Up to 67% OFF + free shipping" remains at the top, and new text overlays appear at the bottom: "Click that link below", "You're gonna stay sweat-free", "You're gonna stay odor-free", "Stay dry out there." These texts reinforce the offer and key product benefits.
