0:00initial warning split screen The scene is presented in a dynamic vertical split-screen format. The upper frame displays a screen recording of an Amazon product page for "Carpe Underarm Antiperspirant Deodorant" featuring a white stick product with coconut and vanilla branding. The product image is large, showing details of vanilla pods and descriptive text like "STOPS ODOR AND SWEAT." The lower frame shows a medium shot of a male presenter standing in a well-lit living space with exposed brick walls, wooden paneling, and hardwood floors. He holds an orange Carpe deodorant stick in his left hand and a wooden bat with spikes (resembling Lucille from The Walking Dead) in his right, gesturing emphatically towards a large flat-screen TV on a metal cart to his right. The TV displays the same Amazon product page. The lighting is bright and natural, coming from a window to the right of the frame, creating clear shadows. The dominant colors are warm browns from the wood and brick, and the bright white of the product page. A bold red text overlay "DON'T BUY THIS ON AMAZON" with crossed-out emojis appears centrally, emphasizing the warning.
0:02product features and benefits The scene primarily features a medium shot of the male presenter. The split-screen format is used to introduce some information and then reverts to the full view of the presenter. He is in the same living space, positioned slightly left of center. The Amazon product page for "Carpe Underarm Antiperspirant Deodorant" is clearly visible on the large flat-screen TV to his right, displaying product images and details. A smaller, rectangular pop-up graphic appears in the upper right quadrant of the screen, showing a close-up of the Carpe deodorant stick and its "Coconut Vanilla" variant, with text "TOP-SELLING" and "Rank: #2". The presenter holds the orange Carpe deodorant stick in his left hand and the bat in his right, using the bat to gesture towards the TV. The lighting remains bright and consistent. The room's rustic aesthetic with wood and brick creates a warm backdrop. Text overlays like "Yeah, Carpe is top-selling deodorants on Amazon" and "It comes in all of these premium fragrances" appear dynamically on screen as he speaks.
0:08efficacy discussion The scene continues with a medium shot of the male presenter in the same living space. The Amazon product page is still displayed on the TV to his right, showcasing the Carpe deodorant, along with its details and customer reviews. The lighting is consistent, illuminating the wooden floors and brick walls, contributing to the warm, inviting atmosphere of the room. The presenter maintains direct eye contact with the camera, speaking directly to the audience with an assured tone. Text overlays appear: "It's got thousands of five-star reviews because it's the first thing to work for so many people." He holds the orange Carpe deodorant in his left hand and the spiked bat in his right, using the bat as a pointing tool towards the TV screen while he speaks, emphasizing the product's proven effectiveness. The overall atmosphere is informative yet slightly intense due to the unique prop.
0:13product action details A medium shot shows the male presenter standing in the same living room setting. The Amazon product page for Carpe deodorant is still prominently visible on the TV screen next to him, showcasing product images and descriptions. The warm tones of the brick and wood provide a consistent, inviting backdrop for the demonstration. The presenter actively discusses the product's attributes and functionality in detail. Text overlays appear: "Carpe is a quick drying lotion that stops odor and sweat. It has ingredients that stop sweat, prevent body odor, and actually help reduce bacteria growth." He gestures with the spiked wooden bat towards the TV, using it as a prop while maintaining a direct address to the viewer, holding the orange Carpe deodorant in his other hand. The shot is stable, focusing on the presenter and the product information on the screen, creating an engaging and informative visual narrative.
0:21repeat warning and first hit This scene dynamically returns to the vertical split-screen format. The upper frame clearly shows the Amazon product page for Carpe deodorant, still pristine and displaying product details. The lower frame shows the male presenter in a full body shot, preparing to swing the spiked wooden bat with intense determination. He is still holding the orange Carpe deodorant in his left hand, subtly highlighting the product. The TV screen displays the Amazon page, and as he swings, the bat makes forceful contact, creating immediate and visible cracks, a bright red glow effect, and a shattered texture on the TV screen. The ambient lighting highlights the dramatic action of the impact. A bold red text overlay "But do not buy Carpe on Amazon" is prominently displayed, reinforcing the presenter's earlier warning. The scene captures the shocking, destructive impact of the bat on the screen, serving as a powerful visual exclamation.
0:25direct website cta and destruction The scene utilizes a persistent vertical split-screen. The upper frame focuses on the continued destruction of the TV, with the spiked bat repeatedly hitting the screen, causing more cracks, splintered pixels, and distorted red light effects, emphatically conveying violence against the Amazon listing. The lower frame features a medium shot of the presenter, who is now smiling broadly and confidently, facing the camera. He still holds the orange Carpe deodorant in one hand and the bat in the other, but his demeanor has dramatically shifted from aggressive warning to enthusiastic promotion. The familiar living room setting is visible, with the brick wall and warm wooden elements, creating a backdrop for his energetic message. A large, prominent red text overlay "Up to 56% OFF free shipping!" is displayed, acting as a clear and attractive call to action. The lighting remains bright, and the mood shifts from initial shock to excitement about the exclusive deal.
0:32final cta and product endorsement This scene features a dynamic progression, initially showing a wide shot of the presenter actively smashing the now-ruined TV screen on its stand with the spiked bat. The TV screen is heavily damaged, displaying only blackness and splintered sections where the bat makes repeated, forceful contact. The presenter is positioned in the center of the frame, surrounded by the familiar rustic living room setting with exposed brick and warm wooden tones; a festive Christmas tree with lights is visible in the background, adding a seasonal touch. As the scene progresses, the camera executes a smooth dolly-in motion, transitioning to a close-up of the presenter's face as he delivers his final remarks with a confident, smiling expression. He then prominently holds up the orange Carpe deodorant stick to the camera, presenting it as the ultimate solution. A consistent red text overlay "Up to 56% OFF free shipping!" remains visible at the top, reinforcing the call to action. The lighting is bright and even, casting subtle reflections on the wooden floor, and the action, though violent towards the TV, is performed with a clear promotional intent, blending humor with persuasion.
