0:00intro hair montage
This scene presents a dynamic montage of six identical square frames, arranged in a 2x3 grid, each showcasing a different texture or style of long, blonde hair from behind. The background for all frames is a clean, plain white wall, illuminated with bright, even studio lighting that minimizes shadows, creating a pristine and clinical environment. The hair itself is the central focus, varying from loosely wavy to tightly crimped, to smooth and straight, displaying its versatility and overall health. The camera maintains a static, eye-level wide shot for each panel, emphasizing the hair's length and volume. The dominant color palette is various shades of blonde, from platinum to honey, with visible darker roots, against the stark white background. Text overlays appear and change throughout the 2-second segment: initially 'five wash hair' appears, followed by 'challenge with the new OLAPLEX'.
0:02product presentation smiling
The scene features a medium shot of a young adult woman, framed from the chest up, smiling gently at the camera while holding a white cylindrical 'OLAPLEX' product jar. Her long, wavy blonde hair cascades around her shoulders, framing her face. The background is a plain, light grey wall, brightly lit, creating a soft and professional atmosphere. Her skin appears fresh with natural makeup, highlighting her blue eyes and a slight pink blush on her cheeks. She is wearing a white, strapless top, suggesting a clean and minimalist aesthetic. The lighting is soft and frontal, illuminating her features evenly. The dominant colors are the bright blonde of her hair, the white of her top and the product, and the neutral grey background. A text overlay reads 'Rich Hydration Mask,'.
0:03product close up hands
This is a close-up shot focusing on the woman's hands holding the white 'OLAPLEX' product jar, with her blonde hair cascading around and slightly in front of the product, creating a soft frame. Her face is obscured, emphasizing the product. The background remains a plain, light grey wall, evenly lit, maintaining a clean and focused visual. The lighting is soft and frontal, highlighting the product and her hands. Her hands are neatly manicured with clear nail polish and she wears a gold ring on her right ring finger. The dominant colors are the white of the product, the blonde of her hair, and the neutral grey of the background. A text overlay states 'and here's how it went.'.
0:04hair before front view
A medium close-up shot captures the woman facing the camera, her expression showing slight concern or seriousness. Her long, blonde hair is pulled up and spread around her face, highlighting its dryness and slightly frizzy texture. The plain, light grey background is uniformly lit, emphasizing the subject. The lighting is soft and frontal, accentuating her facial features and the condition of her hair. Her fair skin, blue eyes, and natural-looking makeup are visible. She is wearing a white top. The dominant color palette is the warm blonde of her hair against the cool grey background, with touches of natural skin tones. A text overlay reads 'My hair was in desperate'.
0:05hair before back view
This sequence shows a close-up back view of the woman's long, blonde hair, highlighting its dry, somewhat tangled, and frizzy state. Her hands intermittently appear in the frame, running through the hair, further demonstrating its texture. The background is a clean, plain white wall, brightly and evenly lit. The lighting is soft and diffused, allowing the texture and condition of the hair to be clearly seen without harsh shadows. The overall color palette is dominated by the various shades of blonde in her hair, from light, almost platinum tones to more golden hues and darker roots, contrasting with the stark white background. A white tank top strap is visible on her shoulders. Text overlays change: 'need of hydration,' then 'so I put this mask to the test', and finally 'to see'.
0:08shampoo bottle shower
A close-up shot focuses on a hand holding an 'OLAPLEX No.4 Bond Maintenance Shampoo' bottle under running shower water. Water droplets are visible on the bottle and the hand, creating a fresh, wet effect. The background is a tiled shower wall in a light, neutral color, blurred to keep focus on the product. The lighting is bright, highlighting the water and the product. The dominant colors are the light beige of the shampoo bottle, the white of the label, and the clean white/light grey of the shower tiles. A text overlay reads 'if it could deliver on its'.
0:09dispensing shampoo
This close-up shot shows a hand squeezing a dollop of beige-colored shampoo from an 'OLAPLEX No.4 Bond Maintenance Shampoo' bottle into the palm of the other hand. The background is a blurred, light-colored tiled shower wall, softly lit, directing attention to the action. Water is not actively running but droplets are still visible on the bottle from the previous shot. The lighting is bright and even. The predominant colors are the light beige of the shampoo and the hands, contrasting with the white label and the neutral shower background. A text overlay appears: 'After shampooing with the OLAPLEX'.
0:10shampooing hair in shower
A dynamic shot from behind the woman shows her vigorously shampooing her long, blonde hair in the shower. Her hair is completely drenched and covered in rich, white foam and lather. Water cascades down from the showerhead onto her head and shoulders. The background is a light-tiled shower wall, softly blurred. The lighting is bright and warm, accentuating the white lather and the wetness of her hair. Her arms are raised as she massages her scalp and hair. The dominant colors are the white of the foam, the wet blonde hair, and the warm, neutral tones of the shower environment. A text overlay reads 'No.4 Bond Maintenance shampoo,' followed by 'I worked'.
0:12mask jar shower
A close-up shot focuses on a hand holding the white 'OLAPLEX Rich Hydration Mask' jar under running shower water. Water droplets splash and run down the sides of the jar and the hand. The background is a light-tiled shower wall, blurred, with reflections of light on the wet tiles, maintaining a clean and wet aesthetic. The lighting is bright, emphasizing the product and the action of rinsing. The dominant colors are the white of the jar and its label, the fair skin of the hand, and the neutral tones of the shower tiles. A text overlay reads 'through my mid-length to ends,'.
0:13scooping mask
This close-up shot depicts a hand using fingers to scoop out a generous amount of thick, white hair mask from the 'OLAPLEX Rich Hydration Mask' jar. The texture of the mask is visibly creamy. The background is a blurred, light-colored tiled shower wall, with soft, bright lighting. The focus is entirely on the hands and the product, demonstrating the application process. The dominant colors are the white of the mask and jar, and the fair skin of the hands. A text overlay reads 'let it sit for a few minutes,'.
0:14applying mask to hair
A close-up back view captures the woman's long, wet, dark blonde hair as she applies the white hair mask. Her hands are visible, spreading the creamy product evenly through her mid-lengths and ends. The hair appears darker due to being wet, with visible lighter blonde streaks mixed with darker tones. The background is a light-tiled shower wall, softly lit, maintaining focus on the hair treatment. The lighting is bright and even, highlighting the white mask against her wet hair. The main colors are the wet dark blonde and white of the mask, against the neutral shower tiles. A text overlay says 'and rinsed out.'.
0:15rinsing hair in shower
This scene comprises two rapid cuts, both from a back perspective, showing the woman rinsing her hair in the shower. In the first part, her hair is tied up in a bun with a tortoise-shell claw clip, and water is cascading over it. In the second part, her hair is loose, and she is running her hands through it under the running water, washing out the product. The background is a light-tiled shower wall, brightly lit, with visible water streams. The lighting is bright and clean, emphasizing the wetness and the cleansing process. The predominant colors are the wet blonde hair, the white of the shower tiles, and the warm glow of the shower light fixture. Text overlays appear: 'After just one use, my hair felt' and 'intensely hydrated,'.
0:17post treatment hair reveal
This extended scene showcases the woman's hair after treatment, presented in a series of medium shots from various side angles. Her long, blonde hair is now visibly hydrated, smooth, and full of soft, bouncy waves, moving fluidly as she runs her hands through it and subtly turns her head. The background is a plain, light grey wall, brightly and evenly lit, ensuring full focus on the hair. The lighting is soft and frontal, creating a luminous effect on her hair and skin, highlighting its new shine and health. She wears a simple white tank top. The dominant color palette is the bright, multi-tonal blonde of her hair, healthy and glowing, against the minimalist grey background. Her facial expressions vary from a slight smile to a more contemplative look as she appreciates her hair. Text overlays change sequentially: 'softer, shinier,', 'less frizzy,', and 'and showed less breakage.'.
0:21five wash challenge results
This scene, from a back view, demonstrates the enduring positive results of the hair treatment over five washes, showcasing the woman's long, blonde hair maintaining its health and varying textures. The background is a plain, bright white wall, evenly lit, providing a clean and stark contrast to the hair. The camera maintains a consistent eye-level shot of her upper back and hair. Her hair is shown in different states, implying the 'five washes': from soft, natural waves to a slightly curlier or more textured look, and then back to smooth, long waves, all while appearing hydrated and healthy. Her hands occasionally lift or adjust the hair. The lighting is consistent, highlighting the hair's luster and texture. The dominant color palette is the diverse shades of blonde in her hair against the crisp white background. Text overlays appear and change to convey the message: 'And the crazy part?', 'Those results', 'actually lasted through', 'five washes.', 'Here to confirm the five wash', and finally 'challenge really does work.'.
