0:00full body pose 1
A full body shot captures a young woman with curly dark brown hair, standing casually against a simple, textured light grey wall. She is dressed in a light beige, slightly oversized bomber jacket, unzipped to reveal a white ribbed tank top. Around her waist, a brown hoodie is stylishly tied, complementing her light blue, wide-leg jeans which feature a distinct faded, bleached effect around the thighs and knees. Her feet are clad in silver ballet flats. She poses with a relaxed stance, one shoulder leaning against the wall, and her gaze is directed slightly to the right, conveying a thoughtful or calm expression. The overall color palette is earthy and subdued, with warm beiges, cool blues, and a neutral grey background. A prominent red Levi's logo is digitally overlaid on her lower torso area. The lighting is soft and even, suggesting an indoor studio setting.
0:01close up gaze 1
This shot is a close-up of the same young woman from the previous scene, focusing on her upper body and face. The camera slowly pushes in, emphasizing her facial features and expression. She looks directly into the camera with a confident, slightly engaging gaze. Her voluminous, dark curly hair frames her face beautifully. She is wearing the light beige bomber jacket over a white ribbed tank top. The textured light grey wall serves as a clean, minimalist background, putting full attention on the model. The lighting remains soft and uniform, highlighting her natural skin tone and the subtle texture of her hair. A red Levi's logo is overlaid on her chest area.
0:02split screen reflection text
The scene transitions to a split-screen layout. The top half displays a static, full body shot of the first woman from the initial scene, leaning against the light grey textured wall, dressed in the light beige bomber jacket, white tank top, and faded wide-leg jeans. Her brown hoodie is still tied around her waist. The bottom half of the screen mirrors her lower body and the floor, creating an illusion of reflection or symmetry. Centered in the middle of the screen, overlaid in white text, are the words 'INTRODUCING' above 'The Pre-Spring Lookbook' in a refined serif font. The lighting remains soft, illuminating the subtle textures of the wall and her clothing, maintaining a clean and minimalist aesthetic.
0:03split screen two models
This scene is a split-screen montage featuring a second model. The top frame presents a full body shot of a woman with long, wavy light brown hair, standing against the same textured light grey wall. She wears a long, olive-green trench coat over a pink and burgundy striped rugby shirt, and light blue distressed jeans with ripped knees. Her hands are in her pockets, and she looks directly forward with a composed expression. The bottom frame provides a close-up of this model's face, where she gazes thoughtfully upwards and to the left, highlighting her fair complexion and natural makeup. The overall lighting is consistent with the previous scenes – soft and diffused – maintaining a clean aesthetic for the clothing display. The color palette focuses on military green, pastel pinks, deep burgundy, and faded denim blue.
0:04medium shot gaze 2
A medium shot focuses on the upper body of the second woman, captured from the waist up. She leans casually against the textured light grey wall, similar to the previous setups. She wears a multi-layered outfit consisting of a long, olive-green trench coat, unbuttoned, revealing a light blue pinstriped button-up shirt underneath, which is itself layered over a vibrant pink and burgundy striped rugby shirt. Her long, wavy light brown hair cascades over her shoulders. Her gaze is directed thoughtfully upwards and to the left, creating a pensive mood. The lighting is soft and even, highlighting the textures of her clothing and her fair complexion, maintaining the clean and elegant aesthetic of the lookbook.
0:05close up gaze 3 text
This close-up shot features a non-binary or male-presenting individual with short, dark, straight hair, looking directly into the camera with a neutral, slightly serious expression. They are styled in a layered outfit: a light tan trench coat, partially unzipped over a dark grey hooded sweatshirt, and a black crew-neck t-shirt. A dark grey, chunky knit scarf is draped around their neck and shoulders, adding texture. The background is the familiar light grey textured wall. White text, 'NEW ARRIVALS.', is prominently displayed in the lower left corner of the screen. The lighting is soft and diffused, casting gentle shadows that accentuate their features and the layers of their clothing. The color palette revolves around muted tones of tan, grey, and black.
0:06full body pose 2 text
A full body shot captures the same non-binary/male-presenting individual from the previous scene, standing against the light grey textured wall. They are wearing the complete layered outfit: a long, light tan trench coat, a dark grey hoodie, a black t-shirt, and light blue wide-leg jeans with distinct rips at both knees. A dark grey textured scarf is draped over their shoulders. They stand with a casual, confident posture, hands in their pockets. White text, 'NEW WAYS TO STYLE THEM.', is overlaid in the lower center of the screen. The lighting is soft and even, highlighting the textures and drape of the various clothing items. The color scheme is consistent with earthy tones and denim blues.
0:07product detail sleeve text
This shot is a close-up focusing on the detail of the light tan trench coat sleeve worn by the individual. The camera pans slowly downwards, revealing the 'Levi Strauss & Co.' brand patch, neatly stitched in dark blue with gold lettering, positioned on the cuff of the sleeve. The fabric of the coat shows subtle texture, and the corduroy lining of the cuff is also visible. White text, 'NEW WAYS TO STYLE THEM.', remains displayed in the lower left corner of the screen. The lighting accentuates the quality of the material and the craftsmanship of the label, showcasing brand authenticity. The color palette is dominated by muted tan, dark blue, and subtle hints of grey.
0:08split screen tote bag full shot
The scene returns to a split-screen format, creating a dynamic juxtaposition. The top frame provides a close-up of a hand, belonging to the non-binary/male-presenting individual, holding a grey fabric tote bag. The cuff of the light tan trench coat and the dark grey hoodie sleeve are visible, highlighting the layered styling. The bottom frame simultaneously displays the full body shot of the same individual, standing against the light grey wall, in their complete layered outfit, reinforcing the full look while showcasing an accessory. The lighting remains consistent, offering a clean, even illumination across both frames. The color scheme combines the neutral tones of the trench coat, hoodie, and bag with the light blue of the jeans.
0:09close up direct gaze 2
This is a direct close-up shot of the second woman's face, looking straight into the camera. Her piercing blue eyes are the focal point, framed by her long, wavy light brown hair that falls gently around her face. She wears the olive-green trench coat over the striped rugby shirt, which is visible at the collar. Her expression is confident and steady, conveying a strong sense of presence. The textured light grey wall provides a soft, unobtrusive background. The lighting is flattering, emphasizing her facial features and the natural glow of her skin, while maintaining the soft color palette of greens, pinks, and browns.
0:10close up turn gaze 3
A close-up of the non-binary/male-presenting individual's face. They are initially looking slightly to the left, then subtly turn their head back towards the camera, suggesting a moment of contemplation or slight shift in focus. Their short, dark hair is neatly styled, and their expression is serious and thoughtful. The layers of their outfit—the tan trench coat, dark grey hoodie, and black t-shirt—are visible around their neck and shoulders. The light grey textured wall serves as the background. The lighting is soft and even, highlighting the contours of their face and the subtle textures of their clothing. The overall mood is introspective, with a clean and muted color scheme.
0:11mid shot adjusting scarf text
This is a medium shot of the non-binary/male-presenting individual, captured from the chest up, as they are seen adjusting the dark grey textured scarf draped over their shoulders. Their hands are actively engaged in repositioning the scarf, adding a dynamic element to the scene. Their gaze is directed slightly upwards and to the left, maintaining a contemplative or focused expression. They continue to wear the layered ensemble of the light tan trench coat, dark grey hoodie, and black t-shirt. White text, 'SEE MORE AT LEVI.COM', is prominently displayed in the center of the screen. The light grey textured wall forms the background. The soft, even lighting emphasizes the texture of the scarf and the layers of their clothing. The color scheme remains neutral and muted.
0:13medium shot leaning logo
The final scene features a medium shot of the first young woman, captured from the waist up, leaning against the textured light grey wall. She is looking downwards and slightly to the right, with a soft, pensive expression, different from her initial direct gaze. She wears the light beige bomber jacket, unzipped, revealing the white ribbed tank top. A brown hoodie is tied around her waist, with parts visible in the lower frame. Her voluminous curly dark brown hair frames her face. The red Levi's logo is digitally overlaid on her lower torso, positioned centrally. The lighting is soft and diffused, creating subtle highlights and shadows that give depth to the scene. The color palette reinforces the soft, natural tones of the clothing and the minimalist background.
