0:00initial text on yellow
The scene opens with a full screen vibrant yellow background. In the top left corner, the black Western Union logo is prominently displayed, featuring a stylized 'W' icon followed by the 'Western Union' text. In the top right corner, a circular icon depicting the Indian flag is visible, characterized by its saffron, white, and green horizontal bands with a blue Ashoka Chakra in the center. The main focus is the animation of bold, black sans-serif text appearing centrally on the yellow background. The text reads: "Your money delivered. That's what we do." The lighting is bright and even, creating a clean, high-contrast visual. The overall mood is direct, clear, and promotional, setting the stage for the brand's message. There are no active characters or camera movements.
0:00woman using phone laptop
The scene transitions to a split screen. The upper third of the screen remains a vibrant yellow banner, featuring the black Western Union logo on the left and the circular Indian flag icon on the right. The bold, black text "Your money delivered. That's what we do." is still present within this yellow banner. The lower two-thirds of the screen reveals a medium shot of a young adult woman seated at a light-colored desk. She is actively engaged with both a smartphone in her left hand and a laptop, partially visible, in front of her. She is smiling genuinely as she looks down at her smartphone. The background behind her is a blurred, light-toned office or home setting with a green plant visible on the left side, adding a touch of natural color. The lighting is soft and natural, illuminating her face and the desk. The color palette is dominated by the bright yellow at the top, contrasted with the warmer, muted tones of the woman's attire and the background.
0:01promotional offer text
The screen quickly reverts to a full, solid, vibrant yellow background. The black Western Union logo remains in the top-left corner, and the circular Indian flag icon stays in the top-right corner. The previous text, "Your money delivered. That's what we do," fades out. New bold, black sans-serif text animates into the center of the screen, stating clearly: "With $0 transfer fee* on your first online send." Below this main promotional text, a smaller asterisk disclaimer appears in a slightly lighter shade or smaller font size: "*Western Union makes money from exchange rates. Not valid for credit cards nor money transfers within the United States." The lighting is consistently bright and even across the yellow background, maintaining a clean and graphic aesthetic. The mood shifts to an informative and promotional tone, highlighting a specific financial incentive.
0:02download app call to action
The scene dramatically transitions from the yellow background to a solid black background. The Western Union logo, now rendered in white, is centered prominently at the top of the screen, maintaining its iconic stylized 'W' and 'Western Union' text. Below the logo, a clear call-to-action appears in bold, yellow sans-serif text: "Download the app today." The stark contrast between the white logo and yellow text against the deep black background creates a sleek and modern aesthetic. The lighting is designed to make these elements pop, drawing immediate attention to the brand and its directive. The overall mood is direct, authoritative, and encourages immediate user engagement, prompting them to take the next step.
0:04app store download links
The scene maintains its solid black background with the white Western Union logo positioned at the top and the yellow text "Download the app today." below it, both consistent with the previous scene. In a further call to action, two standard app store icons appear horizontally centered beneath the text. On the left is the recognizable "Download on the App Store" logo, typically featuring an Apple icon and text. On the right is the "Get it on Google Play" logo, characterized by its distinctive Google Play triangle icon and accompanying text. Both logos are rendered clearly, providing unambiguous visual cues for users to locate and download the application. The lighting remains consistent, emphasizing the bright white and yellow elements against the deep black, reinforcing the brand's digital presence. This final scene provides concrete options for users to engage with the service.
