The scene opens with a clean, minimalist overhead shot on an off-white, subtly textured surface, likely a studio backdrop or a clean desk. A single white bottle of "OLAPLEX N°4D" dry shampoo, with a grey and blue label, is positioned on the left side of the frame. It casts a long, distinct shadow towards the bottom right, indicating a light source from the top left. The camera is static, maintaining a flat lay perspective. Black text overlays appear: "Refresh" above "Your Style", connected by a black line to the product bottle, visually highlighting its purpose. On the right, a black mesh toiletry bag with a white zipper is partially visible, hinting at its future role. The overall color palette is muted, dominated by whites, grays, and black, with the product label introducing a touch of blue, conveying a sense of sophistication and cleanliness.
The camera remains static in an overhead, flat lay perspective on the same off-white background with consistent lighting and shadow play. Two new Olaplex product bottles smoothly slide into frame from the top, joining the previously placed N°4D dry shampoo. These are a white bottle labeled "OLAPLEX N°5 Bond Maintenance Conditioner" and a light amber-colored bottle labeled "OLAPLEX N°4 Bond Maintenance Shampoo." They arrange themselves neatly below and slightly to the right of the first bottle, forming a cluster. The black mesh bag on the right is still partially visible. New black text overlays appear: "Your Go-To" above "Washcare Routine," connected by a black line to the newly introduced products. The overall clean aesthetic with strong shadows continues, emphasizing the products and their intended use.
The scene maintains the static overhead view and consistent studio lighting on the off-white surface. Another Olaplex product, a white squeeze tube labeled "OLAPLEX N°9 Bond Protector Nourishing Hair Serum," smoothly slides into the frame from the top, positioning itself to the right of the shampoo and conditioner bottles. All four products are now neatly arranged on the left side of the frame, forming a comprehensive set. The black mesh bag on the right remains partially visible. Fresh black text overlays appear: "Multi-Benefit" above "Styling Serum," linked by a black line to the newly added tube, drawing specific attention to its function. The composition continues to be clean and organized, with crisp shadows adding depth and a professional feel.
The static overhead shot continues, showcasing the expanding collection of Olaplex products on the off-white surface. A small, clear glass vial containing a golden-yellow liquid, labeled "OLAPLEX N°7 Bonding Oil," slides into the frame from the top right, coming to rest near the bottom center, slightly below and to the right of the main product cluster. This vial adds a pop of vibrant color to the otherwise monochromatic product packaging. The black mesh bag on the right is still visible. New black text overlays "Boost Shine" and "+ Softness" appear, connected by a black line to the newly introduced oil vial. The scene maintains its bright, clean aesthetic with pronounced shadows, emphasizing the product's benefits.
0:05product packaging The overhead perspective remains constant on the clean, off-white surface. All the previously introduced Olaplex products (N°4D, N°5, N°4, N°9, N°7) are now visible. The products smoothly and simultaneously slide from their individual positions on the left into the open black mesh toiletry bag on the right side of the frame. They reorient themselves as they enter the bag, now neatly contained within its transparent mesh, demonstrating their portability. As the products settle inside, black text overlay appears in the center of the frame: "The Travel-Friendly Routine." The strong, single-source lighting continues to cast clear shadows, creating a sense of depth and organization while highlighting the convenience of the set.
0:07product reveal final The scene is framed from a static overhead perspective, centered on the black mesh toiletry bag now containing all five Olaplex products on the off-white surface. A person's hands, with a light skin tone, enter the frame from the top right and bottom right, gently closing the white zipper of the mesh bag. The hands are covered by long-sleeved black tops, blending into the shadows. The lighting maintains its bright, single-source quality, creating clear, dramatic shadows beneath the bag and hands. Dominant black text overlays appear on the upper left of the frame: "$48 ($62 Value)" in smaller font, followed by "COMPLETE HEALTHY HAIR TRAVEL SET" and "For Shiny, Visibly Healthy Hair Anywhere You Go" in larger, bold font, serving as the main product description and value proposition. The focus is on the complete, travel-ready product set, emphasizing its convenience and benefits.
