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Carpe

mycarpe.com

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UGC StyleOffer HighlightText OverlayDialogue On CameraHappyConfidentPlayfulMale PresentFemale PresentFounder On CameraProduct In HandValue PropositionOn-Brand Color PaletteProblem SetupAgitationVisual HookWide ShotFace First FramePrice AnchorObjection HandlingProblem-FirstStatic Framepanning_rightpanning_leftSolution RevealFeature BreakdownClose-UpReaction ShotBehind The ScenesMotion Graphic OverlayStatistic MentionJump CutsExcitedBenefit-FirstSeriousProduct DemoCall To Action

Transcript

0:00A lot of people wear carpe every other day and it's sufficient.

0:02That would be a good thing to highlight.

0:04I think that's horrible for business.

0:05Casper's gonna bankrupt this company.

0:06I just want the truth to be out there.

0:08David! Let's sell less!

0:10I just want the truth to be out there.

0:12I don't know.

0:13I think most people put it on every day, but the point is there are so many people who put it on every other day.

0:17You wanna get in there?

0:18Can I smell?

0:18Get in there.

0:19Yeah, you smell amazing.

0:20We can't keep hiding this secret that Carpe is so good, that it's okay if you don't apply every day.

0:24Tell everyone.

0:25Our CFO's right there. He's smiling but not inside, inside. He's like, this is bad.

0:29That's Andy, he's our head of operations.

0:30He's losing his mind right now.

0:31We don't care.

0:32We don't care how much money we lose doing this.

0:34We should still give them 56% off, right?

0:36Why don't you just do 67, you bankrupt her?

0:37Six-seven.

0:39Wait, how does that go? Six-seven?

0:40Six-seven.

0:41Six-seven percent off.

0:42Click that link below.

0:43You're gonna stay sweat-free.

0:45You're gonna stay odor-free.

0:46Stay dry out there.

Text on Screen

0:00A lot of people wear

0:00Founders fight in front of entire company 👀👀

0:01Carpe every other day

0:02That would be a good

0:03thing to highlight

0:03business

0:05Kasper's gonna

0:06I just want the truth

0:06Up to 56% OFF + free shipping

0:07to be out there

0:08half the business

0:09David! "Let's sell less!"

0:10"Let's sell less!"

0:11I just want the truth

0:12I don't know

0:13I think most people

0:14put it on every day,

0:15there are so many

0:16people who put it on

0:17You wanna

0:18Can I smell?

0:19Get in there!

0:20Yeah, you smell

0:21We can't keep hiding

0:22this secret that

0:23Carpe is so good

0:24if you don't

0:25TELL EVERYONE

0:26Our CFO's right

0:27EVERYONE there

0:28inside

0:29Inside, he's like,

0:30That's Andy

0:31operations

0:32He's losing his mind

0:33We don't care

0:34much money we lose

0:35it

0:35We should still give

0:36them 56% off

0:37Why don't you just do

0:3867 you bankrupter?

0:38Up to 67% OFF + free shipping

0:39Six-seven

0:40Wait, how does that

0:41Six-seven?

0:42Six-seven

0:43percent off

0:44Click that link

0:45sweat free

0:46You're gonna stay

0:46Stay dry out there

Scenes (10)

0:00initial product discussion setup

A medium-wide shot captures a casual meeting in a bright, modern living room with large windows overlooking an ocean vista. In the foreground, three individuals are seated: a woman on the left in a grey t-shirt and black cap, a man in the center wearing a maroon shirt and glasses who is actively speaking and gesturing with a small white product in his hand, and another woman on the right in a denim jacket, observing with a slight smile. The room features a wicker chair, a grey textured rug, and light-colored wooden floors. An abstract orange and white painting hangs on the wall. Overlaid text reads "Founders fight in front of entire company 👀" and dialogue subtitles appear, such as "A lot of people wear Carpe every other day That would be a good thing to highlight." The overall lighting is natural and bright, creating an airy atmosphere. A red and pink banner with "Up to 56% OFF + free shipping" is prominently displayed at the top right.

0:04financial objection raised

A medium shot focuses on a different male figure, appearing to be one of the founders, seated on a tall wooden stool. He is wearing a light green hooded sweatshirt and black shorts, holding a clear glass. He gestures with his hand as he speaks, expressing a strong opinion. Other individuals are partially visible in the background, out of focus. The same abstract orange and white painting is visible on the wall. Overlaid text features his dialogue, such as "I think that's horrible for business" and "Kasper's gonna bankrupt this company," suggesting a financial concern. The red and pink banner with "Up to 56% OFF + free shipping" remains at the top right of the frame. The lighting is still bright and natural.

0:09debate on sales strategy

The camera returns to a medium-wide shot of the initial group of three, with others visible further in the background, along with the dog. The man in the maroon shirt is now animated, widely gesturing with his arms, as if making a grand point. The woman to his left (in the cap) has her arm raised slightly. Overlaid text continues the conversation with phrases like "David! 'Let's sell less!'" and "I just want the truth to be out there. I don't know." The man in the green hoodie is visible in the background. The red and pink discount banner remains at the top right. The scene maintains the bright, natural lighting and casual atmosphere.

0:15product demonstration and benefit

The scene cuts to a medium close-up, focusing primarily on the woman in the grey t-shirt and black cap on the left, and the man in the maroon shirt in the center. The woman lifts her arm, showcasing her armpit, then moves to smell it, followed by the man leaning in to smell it too. He gives an approving nod and smile. The focus is on the personal experience and effectiveness of the product. The man then speaks while gesturing with the product. Overlaid text displays the dialogue, such as "You wanna get in there? Can I smell? Yeah, you smell amazing. We can't keep hiding this secret that Carpe is so good that it's okay if you don't apply it every day." The red and pink discount banner remains visible at the top right, creating a contrast with the product demonstration. The background continues to be the bright living room with ocean views.

0:24cfo internal disapproval

The camera pans slightly from left to right, initially showing the woman in the cap gesturing upwards, then focusing on a man with grey hair, identified as the CFO, sitting composedly in a white chair. He is smiling pleasantly but the voiceover jokingly suggests he is not happy internally about the proposed discounts. Another man's back is partially visible in the foreground, seated on a blue couch. The background maintains the bright, modern living room aesthetic with the large abstract painting. Overlaid text includes "Tell EVERYONE" and comments about the CFO's internal reaction. The red and pink discount banner remains at the top right.

0:29head of operations reaction

A new shot captures a bald man with glasses, identified as the Head of Operations, sitting at a light-colored wooden conference table. He is wearing a dark t-shirt and smiling broadly, with his arms crossed. Several laptops and other office items are scattered on the table. Behind him, large windows offer a view of a sunny green landscape. The voiceover humorously states he is "losing his mind right now" due to the 'founder fight'. The red and pink discount banner with "Up to 56% OFF + free shipping" persists at the top right.

0:32discount justification and offer

The scene returns to the medium-wide shot of the main three individuals. The man in the maroon shirt is speaking directly, animatedly, reassuring the audience that they don't care about the financial implications of the discount. He holds the white product in his hand as he reinforces the 56% off offer. The woman in the cap is looking down, potentially covering her face in mock exasperation or amusement. The room's bright, natural light and ocean views remain prominent. Overlaid text displays his dialogue, including "We don't care how much money we lose doing this" and "We should still give them 56% off, right?" The red and pink discount banner is still displayed at the top right.

0:36new discount proposed

The camera quickly cuts back to a medium shot of the man in the light green hoodie, still seated on the tall wooden stool, holding his glass. He interjects a new, higher discount percentage into the conversation, challenging the previous offer. Overlaid text displays his dialogue, "Why don't you just do 67, you bankrupter?" and then quickly updates to "Six-seven" and the discount banner at the top right changes from red/pink to purple, now reading "Up to 67% OFF + free shipping". The background is slightly blurred but shows the continuation of the living room and other people.

0:38discount confirmation and laughter

The camera rapidly cuts between the main group and the man on the stool, showing reactions and confirmation of the new discount. The man in the maroon shirt is seen clarifying the "six-seven" number, while the man on the stool grins widely, and other members of the group are smiling or laughing. The purple "Up to 67% OFF + free shipping" banner is now consistently at the top right. The bright living room and ocean views are in the background, adding to the cheerful and relaxed ambiance.

0:42final call to action and benefits

The final scene returns to a medium-wide shot of the main three individuals, with the man in the maroon shirt, holding the white product, emphatically concluding the segment. He encourages viewers to click the link for the 67% off, reiterating the product's benefits of staying sweat-free and odor-free. His gestures are persuasive and confident. The women beside him continue to smile. The purple "Up to 67% OFF + free shipping" banner is prominent, serving as the final offer highlight and call to action. The background remains the bright living room with ocean views, maintaining a positive and inviting tone. Overlaid text reinforces the spoken benefits.

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