0:00woman raises arm intro A medium shot captures a woman sitting in a modern rattan armchair in a bright living room. She wears a black baseball cap and a dark grey t-shirt, with a blue cloth wrapped around her left arm. Her right arm is raised high above her head, fist clenched, as if making a point or celebrating. To her right, a man with short brown hair and glasses, wearing a maroon t-shirt, is partially visible, sitting in a similar chair. Large windows behind them offer a panoramic view of a sunny ocean and a distant shoreline. The room is brightly lit by natural light, casting soft shadows. Overlay text at the top reads 'I hope HR doesn't see this 😬' and at the bottom, 'get in there?'. The overall color palette is bright and natural, with light wooden tones, grey fabrics, and the vibrant blue of the ocean.
0:01group conversation product intro A medium-wide shot of a modern living room filled with natural light, featuring a group of young adults engaged in conversation. The prominent woman from the previous scene sits in the foreground, facing right, next to the man in the maroon shirt who now holds up a small white product bottle. Another woman with long brown hair, wearing a blue denim shirt, sits beside him. A golden-brown dog, wearing a bright orange vest, lies calmly on a grey dog bed on a patterned rug. In the background, other individuals are seated on a light grey couch and additional chairs. Large glass windows offer a clear view of the ocean and a wooden deck. The walls are light beige, and an abstract orange artwork hangs in the distance. The lighting is bright and even. Text overlays include 'Get in there' (briefly), followed by 'A lot of people wear Carpe every other day', and 'That would be a good thing to highlight'.
0:05man on stool declares truth The camera shifts focus to a man seated on a wooden stool, holding a clear glass in his right hand. He is in his late 20s to early 30s, with short brown hair, wearing a light blue hooded sweatshirt and black shorts. Behind him, a large white framed abstract artwork with orange brushstrokes adorns a light grey wall. Natural light illuminates the scene, creating a warm, inviting atmosphere. The initial shot is medium-wide, showing more of the living room, including the dog on its bed. It then cuts to a tighter medium shot on the man as he speaks. Overlay text at the top, consistent throughout this section, reads 'Up to 56% OFF + free shipping'. Additional text overlays appear as he speaks: 'business', 'bankrupt', and 'I just want the truth'.
0:09group reacts sell less A dynamic sequence of quick cuts between different groups of people in the living room, reacting to the conversation. It starts with a medium-wide shot of the main group: the man in maroon gestures broadly with both hands, a wide smile on his face, while the woman next to him (blue denim shirt) smiles. The shot then briefly cuts to a man on a grey couch, then to a man wearing an orange headband sitting on the floor, before returning to the main group. The room's aesthetic remains consistent: bright, natural light, ocean view, and modern furnishings. The text overlay 'Up to 56% OFF + free shipping' remains at the top. Additional text overlays appear: 'to be out there', 'half the business', and 'David! Let's sell less!', reflecting the playful and rebellious nature of the dialogue.
0:13man explains product usage This sequence features a series of quick cuts, initially focusing on the man in the maroon shirt as he speaks, then briefly showing a man on a couch with a laptop, and finally returning to a medium-wide shot of the main group. The man in the maroon shirt continues his explanation, gesturing with his hands. The woman in the black hat and the woman in the blue denim shirt are listening. The setting remains the bright, ocean-view living room. The text overlay 'Up to 56% OFF + free shipping' is continuously displayed at the top. Additional text overlays include 'I don't know', 'I think most people put it on every day', and 'there are so many people who put it on every other day'. The lighting is consistent, bright and natural.
0:17product efficacy discussion This extended segment is a rapid montage of close-ups and medium shots, primarily featuring the woman in the black hat and the man in the maroon shirt. The woman repeatedly raises her right arm, mimicking the initial shot, emphasizing a point. The man, often holding the white product bottle, passionately explains the product's quality, using expressive hand gestures. The shots include the medium-wide group shot as well as closer views of the two main interactors. The bright, naturally lit living room with the ocean view remains the backdrop. The persistent text overlay 'Up to 56% OFF + free shipping' is visible. Dialogue text overlays include: 'You wanna get in there?', 'Get in there', 'amazing', 'We can't keep hiding this secret that Carpe is so good that it's okay if you don't apply every day', 'Tell', and 'TELL Our CFO's right'.
0:27reaction shots cfo This segment consists of quick reaction shots from other individuals in the living room. It starts with a medium-wide shot of two people seated on a couch, then cuts to a medium shot of a male in his 40s to 50s, with short grey hair, wearing a white long-sleeved shirt and blue shorts, sitting on a modern wooden chair. He smiles subtly. A tall white lamp and another piece of abstract orange artwork are visible in the background. The text overlay 'Up to 56% OFF + free shipping' is maintained at the top. Accompanying dialogue text overlays include 'EVERYONE He's smiling, but not inside Inside, he's like,' and 'That's Andy'. The lighting is bright and inviting.
0:31operations manager and defiant speaker This segment features rapid cuts between two distinct visuals. It opens with a medium shot of a bald male in his 40s to 50s, wearing glasses and a black t-shirt, seated at a light wooden table. Laptops and other office items are scattered on the table. He smiles broadly, his arms crossed, with large windows showing a green landscape and blue sky behind him. This cuts back to the main group, focusing on the man in the maroon shirt. He gestures expansively and defiantly, then leans in, continuing to speak with intensity. The living room setting with ocean views and natural light persists. The text overlay 'Up to 56% OFF + free shipping' is present. Dialogue text includes 'operations He's losing his mind right now', 'We don't care We don't care how much money we lose doing this', and 'We should still give them 56% off, right?'.
0:37negotiating discount This scene features quick cuts between a pair of individuals on a couch and the man in the light blue hoodie. The man on the wooden stool holds a clear glass, leaning slightly forward as he proposes an even larger discount. The background includes a dark, textured accent wall and the abstract orange artwork. The room maintains its bright, natural lighting. The text overlay 'Up to 56% OFF + free shipping' is still displayed at the top. Dialogue text overlays include 'Why don't you just do 67 you bankrupter?' and 'Six-seven'. The atmosphere is playful and conversational.
0:40final call to action This final, fast-paced segment features quick cuts that culminate in a direct call to action. It starts with a brief shot of a dark textured wall, then immediately cuts to a medium shot of the main group: the man in the maroon shirt holds up the product bottle, pointing towards the camera with a confident smile, flanked by the smiling women. The scene then transitions to a close-up of the man, where he speaks directly to the camera. The background is the bright living room with ocean views. The text overlay prominently changes to 'Up to 67% OFF + free shipping'. Dialogue text overlays reinforce the new discount and product benefits: 'Wait, how does that Six-seven', 'Six-seven Six-seven', 'Six-seven percent off', 'Click that link below', 'You're gonna stay sweat-free, you're gonna stay odor-free. Stay dry out there.'. The lighting remains bright and natural, enhancing the clear presentation.
