0:00unboxing start
A young woman with long, dark, wavy hair and clear-framed glasses is centered in a medium shot, looking directly at the camera with a friendly smile. She wears a cozy, light pink cable-knit sweater. Her hands hold a pristine white rectangular box, featuring the word 'CASETiFY' in black, horizontally flipped text on its front face. The background is a simple, light gray wall, with a glimpse of a white dresser or shelf on the left. The lighting is soft and even, suggesting an indoor, natural light setting. The overall color palette is muted and warm, dominated by pinks, whites, and grays. The woman gently shakes the box, preparing to open it. The camera remains static throughout this initial action.
0:03revealing product
The camera shifts to a closer perspective, focusing on the young woman's hands as she reveals the contents of the white box. Her long, dark hair frames her face, and her clear-framed glasses are visible. She looks down into the box with a soft, pleased smile. Inside the white box, a vibrant pink phone case with the word 'YAMM' (or 'MMAY' as later revealed) printed in black, capital letters is prominently displayed. The case appears to be a protective cover for a multi-camera smartphone. The background remains a light gray wall. The lighting is consistent with the previous scene, soft and even. Her hands gently cradle the box, indicating care. The color palette introduces a bold hot pink against the minimalist white packaging and her pink sweater.
0:03product on bed
An overhead, slightly angled shot captures the bright pink customized phone case resting on a soft, textured, light pink knitted blanket or bedspread. The case is oriented vertically, displaying its back: a black frame encasing a silver section with three distinct camera lenses, and a vibrant hot pink panel below with 'MMAY.' written in black, sans-serif capital letters. Around the phone case, scattered across the blanket, are small, clear and pink heart-shaped beads, delicate pink satin bows, and a larger transparent sphere, adding a whimsical and feminine touch. In the upper left corner, an off-white pillow is visible. In the upper right background, a tablet screen showing an image of greenery is slightly visible, along with a white object, possibly a lamp. The lighting is soft and diffused, creating a cozy and inviting atmosphere. The dominant colors are various shades of pink, black, and silver, with touches of clear and white. The camera is static, providing a clear product showcase.
0:05screen recording color selection
This scene is a screen recording of a smartphone browsing the Casetify website, focusing on product customization. The top of the screen displays the time '11:15' and battery percentage '83%'. A green banner indicates 'iPhone 17 Pro Glaze Case MagSafe Compatible' with a price of '$64'. Below this, a visual representation of the phone case is central, initially showing an orange back panel with 'MMAY.' text, framed by a black camera section. At the bottom, a horizontal scroll bar offers color choices. The user taps through various colors: orange, yellow, blue, pink, light purple, and green. The phone case illustration dynamically updates to reflect the chosen color. The background of the Casetify page is dark gray. White text overlays, 'choose your favorite color', guide the user. The website interface is clean and user-friendly. The camera motion is implied by the user's interaction with the screen, selecting options.
0:07screen recording text customization
The screen recording continues, now focusing on text customization. The Casetify website interface shows the phone case with an orange back panel, still displaying the 'MMAY.' text. A pop-up text input field, labeled 'M', appears centrally over a blurred background of the case. The user types 'Mmay' letter by letter using an on-screen keyboard at the bottom of the phone. As each letter is typed, it appears in the input field, which also shows a character count, e.g., '1/8'. After 'Mmay' is fully typed, the word 'Done' appears, which the user taps. The text 'choose your favorite color and add your name' is overlaid on the video, explaining the action. The color palette of the screen recording is dominated by dark gray, black, and the bright orange of the case, with the white of the keyboard and pop-up. The camera is static, capturing the digital interaction.
0:09screen recording add to cart
The screen recording shows the final step of the customization process. The Casetify website now displays a vibrant pink iPhone 17 Pro case with 'MMAY.' printed on it. A white pop-up overlay covers most of the screen, stating 'Awesome! Your design has been added to cart!' with a large pink checkmark icon. Below this confirmation, buttons appear for 'View Cart & Shop More' and 'Checkout Now'. In the bottom right corner of the pop-up, a small QR code with the number '37053136' is visible. The top green banner is still present, showing product details and an 'Add' button that has now changed to a shopping cart icon. The screen's color scheme is primarily white, pink, black, and the dark gray background of the website. The action depicts a successful online purchase. The camera remains static, capturing the digital confirmation.
0:10final product showcase
A close-up shot focuses on a hand, clad in a light pink cable-knit sweater, holding the personalized phone case. The case is vibrant hot pink with 'MMAY.' in black capital letters, and features a black frame surrounding the silver multi-camera module. The camera angles slightly downward, showcasing the product clearly. In the soft-focused background, several elements are visible: a white, plush stuffed animal (possibly a cat or cartoon character), a small pink note card with 'Christmas!' written on it and a hand-drawn heart, and a clear glass jar tied with a pink ribbon. The lighting is soft, diffused, and warm, creating an inviting and cozy ambiance, possibly suggesting a holiday gift. The dominant colors are pink, black, and white. The hand gently rotates the case slightly, allowing different angles to be seen. The camera is handheld, exhibiting slight, natural movement.
