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Grove Collaborative

grove.co

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@grovecollaborative helps me live a more sustainable life by making it easy to cut down on single-use plastics. Use my code ALAINA25 for 25% off orders over $75.

Brand

Grove Collaborative

AI Analysis

AI Tags

Talking HeadFemale PresentText OverlayVoiceoverHappyConfidentHookExplainerSolution RevealFace First FrameOn-Brand Color PaletteProduct In HandLogo VisiblePackaging VisibleProduct First FrameValue PropositionBenefit-FirstB-RollHow-ToClose-UpASMR AudioProblem-FirstAgitationCall To ActionOffer HighlightUrgency Trigger

Transcript

0:00Here's one small sustainability swap that can make a big difference.

0:03Switching to Grove.

0:05Grove is an online marketplace where every product is tested for clean ingredients, sustainability practices, and real performance, so you're not guessing what's in your home or on your skin.

0:13They carry a ton of home and personal care brands plus their own line.

0:17I've been using their Lavender Blossom & Thyme hand soap because it smells divine, is almost entirely plant derived, and comes in a recyclable paper carton that refills my dispenser twice.

0:26It's such an easy way to cut down on single-use plastics, so no more single-use plastic soap dispensers cluttering my house.

0:32Little changes like that are why I shop at Grove for my everyday essentials.

0:35If you're trying to make simple swaps for a healthier home and planet, you can use my code ALAINA25 for 25% off orders over $75.

Text on Screen

0:00Here's one small sustainability swap

0:02that can make a big difference:

0:03switching to Grove.

0:04Grove is an online marketplace where every product is tested

0:07for clean ingredients, sustainability practices,

0:09and real performance, so you're not guessing

0:11what's in your home or on your skin.

0:13They carry a ton of home and personal care brands —

0:15plus their own line.

0:17I've been using their Lavender Blossom & Thyme hand soap

0:19because it smells divine, is almost entirely plant derived, and comes

0:23in a recyclable paper carton that refills my dispenser twice.

0:26It's such an easy way to cut down on single-use plastics, so no more

0:29single-use plastic soap dispensers cluttering my house.

0:32Little changes like that are why I shop at Grove

0:34for my everyday essentials.

0:35If you're trying to make simple swaps for a

0:37healthier home and planet,

0:39you can use my code ALAINA25 for 25% off orders over $75.

Scenes (7)

0:00intro talking head partial box

A medium shot frames a young adult woman with striking curly blonde hair and blue eyes, smiling directly at the camera. She wears a dark green t-shirt beneath a light blue denim-style jacket adorned with small, colorful embroidered stars. Her left hand holds a glimpse of a brown cardboard box, only partially visible in the lower left corner. The background is a deep navy blue wall, accented by an elegant gold metal art piece resembling ginkgo leaves on the left. The lighting is soft and even, highlighting her expressive face. A text overlay reads: "Here's one small sustainability swap". She speaks directly to the audience, setting the stage for the topic.

0:02talking head with grove box

A medium shot featuring a young adult woman with vibrant curly blonde hair and blue eyes, smiling and looking directly at the camera. She is wearing a dark green t-shirt under a light blue denim-style jacket with colorful star embroideries. She holds a large, brown cardboard box, prominently featuring the "Grove Collaborative" logo in blue and "GROVE.COM" on a white stripe, against her chest with both hands. The box is angled slightly towards the camera, showcasing its branding. The background is a dark blue wall with a golden ginkgo leaf wall art on the left. The lighting is soft and flattering. Text overlays transition through: "that can make a big difference:", "switching to Grove.", "Grove is an online marketplace where every product is tested", "for clean ingredients, sustainability practices,", "and real performance, so you're not guessing", "what's in your home or on your skin."

0:13talking head explaining brands

A medium shot of a young adult woman with lively curly blonde hair and blue eyes, speaking directly into the camera with an engaging smile. She is wearing a dark green t-shirt layered under a light blue denim-style jacket with small, embroidered stars. Her hands are not visible, resting out of frame. The background remains a deep navy blue wall, featuring the decorative gold ginkgo leaf art on the left. The lighting is soft and even, providing a pleasant glow to her face. Text overlays appear sequentially: "They carry a ton of home and personal care brands —", "plus their own line."

0:16bathroom product display

A medium, eye-level shot showcasing a collection of Grove Co. products arranged on a speckled light brown granite bathroom counter. A white ceramic sink basin with silver-toned faucets occupies the center. To the left, a clear glass soap dispenser with a silver pump stands beside a vibrant purple "Grove Co. hand soap" carton, detailing "Lavender Blossom & Thyme". On the right, a large brown box labeled "Grove Co. Tree-Free Toilet Paper" is positioned. Behind it, two metallic spray bottles, one green with "Grove Co." branding and another with a botanical design, are visible. The background features white vertical wainscoting and a dark blue wall, with an oval mirror partially reflecting a window and a hint of gold ginkgo leaf decor. The overall lighting is bright and clean, emphasizing the products. A text overlay states: "I've been using their Lavender Blossom & Thyme hand soap".

0:20hands washing with grove soap

A close-up, slightly overhead shot focuses on hands diligently washing under a stream of running water in a white ceramic bathroom sink. Lather and suds are clearly visible on the hands as they rub together. In the background, on the speckled light brown granite countertop, a clear glass soap dispenser with a silver pump and a purple "Grove Co. hand soap" carton are present, along with the silver faucet. The backdrop includes white vertical wainscoting. The lighting is bright and functional, illuminating the action of handwashing. Text overlays read: "because it smells divine, is almost entirely plant derived, and comes", "in a recyclable paper carton that refills my dispenser twice."

0:25talking head on sustainability

A medium shot of a young adult woman with bouncy curly blonde hair and blue eyes, smiling and making direct eye contact with the camera. She is dressed in a dark green t-shirt under a light blue denim-style jacket with embroidered stars. Her hands are not visible, as she gestures subtly with her upper body. The background consists of a dark blue wall with a gold ginkgo leaf wall art piece on the left. The lighting is soft and even, casting a gentle illumination on her face. Text overlays transition through: "It's such an easy way to cut down on single-use plastics, so no more", "single-use plastic soap dispensers cluttering my house."

0:31talking head with box cta

A medium shot frames a young adult woman with bright curly blonde hair and blue eyes, smiling directly at the camera. She is wearing a dark green t-shirt under a light blue denim-style jacket with colorful star embroideries. She holds a large, brown cardboard box, clearly displaying the "Grove Collaborative" logo in blue and "GROVE.COM", against her chest with both hands. The box is angled slightly towards the camera. The background is a dark blue wall with a golden ginkgo leaf wall art on the left. The lighting is soft and even, highlighting her and the product. Text overlays appear: "Little changes like that are why I shop at Grove", "for my everyday essentials.", "If you're trying to make simple swaps for a", "healthier home and planet,", "you can use my code ALAINA25", "for 25% off orders over $75."

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