0:00product hero shot
A medium close-up shot frames an open white Olaplex product jar, held securely in the palm of a person's fair-skinned hand. The jar, a matte white cylindrical container with a subtle ribbed texture, has its lid removed, revealing a rich, off-white, creamy hair mask product with a smooth, slightly reflective surface. The product's label is clearly visible, displaying 'OLAPLEX', 'WEIGHTLESS NOURISHING MASK', and 'MASQUE NOURRISSANT LÉGER' in crisp black text, alongside descriptors like 'FINE TO MEDIUM HAIR'. The background is intentionally dark and softly blurred, ensuring the product is the central focus. Soft, diffused lighting illuminates the jar and product, highlighting their textures. The color palette is clean, predominantly white and black, accented by the skin tone of the hand. White text 'OLAPLEX' is overlaid in the center of the frame, positioned above the jar.
0:00hair strands wet detail
An extreme close-up shot focuses intensely on multiple strands of wet, light blonde hair. The hair appears to be recently washed or thoroughly dampened, with tiny water droplets or product residue clinging to individual strands, creating a glistening, textured effect. The hair is separated into thick, distinct sections, suggesting a careful preparation for treatment. The background is entirely dark and rendered out of focus, ensuring the detailed texture and moisture of the hair are the sole visual anchors. Bright, direct lighting emphasizes the sleekness and luminosity of the wet hair, bringing out the subtle variations in its blonde hue. The camera is static, offering an unwavering view of the hair's surface. There are no additional elements like text or graphics, maintaining a clean and focused aesthetic.
0:01product application to hair
A close-up shot showcases a fair-skinned hand applying a substantial amount of thick, creamy, pale green product to wet, light blonde hair. The hair is neatly parted and hangs in defined, wet strands, ready for treatment. The hand, with its fingers slightly splayed, smoothly glides the product downwards along a section of hair, from the mid-lengths towards the ends, ensuring even distribution. The background is dark and completely blurred, emphasizing the action of product application. Soft, frontal lighting illuminates both the hair and the product, highlighting the creamy texture of the mask and the glistening wetness of the hair. The primary colors in this scene are the vibrant blonde of the hair, the distinctive pale green of the product, and the natural skin tone of the hand. The camera remains static throughout this precise demonstration.
0:02text overlay benefits
This scene presents a minimalist and impactful display of white text against a stark, solid black background. The primary message, 'Fight Winter Hair.', is displayed prominently in a bold, sans-serif font, positioned slightly above the vertical center of the frame. Directly below it, a secondary, smaller line of text provides additional product benefits: 'LOCK IN STRENGTH & HYDRATION UP TO 5 WASHES'. The typography is clean, modern, and highly legible, ensuring the information is easily digestible. There are no distracting visual elements, graphics, or imagery, allowing the textual information to take precedence. The lighting is uniform, creating a sharp contrast that makes the white text pop against the deep black. The camera is static, delivering the message clearly and directly, characteristic of an advertisement's informational segment.
0:04model urban setting
A medium shot captures a striking young woman with exceptionally long, straight, platinum blonde hair that cascades past her shoulders. She gazes directly into the camera with a confident, slightly alluring expression. Her hair is perfectly styled, appearing voluminous and radiant. She wears a simple, form-fitting black top or dress, creating a stark contrast with her light hair and fair skin. The background is a beautifully blurred urban environment, featuring soft, out-of-focus lights that hint at city buildings or a subway car passing by, suggesting a dynamic, metropolitan setting at night. The lighting is soft and flattering, highlighting her features and the luminous quality of her hair. The dominant color palette is a captivating blend of the bright blonde hair, the deep black clothing, and the warm, diffused hues of the background lights. White text 'OLAPLEX' is overlaid centrally, slightly over her torso. The camera remains static, holding the shot steady.
