0:00woman explaining product intro A medium shot captures a young Black woman speaking animatedly, looking towards an unseen interviewer (whose arm is partially visible on the left) while confidently holding three deodorant products. She is positioned slightly to the right of the frame against a lively outdoor market backdrop, characterized by white vendor tents, a prominent blue 'PNC Bank' sign, and lush green trees under a clear, bright blue sky. The scene is bathed in natural, direct sunlight, creating clear highlights and minimal shadows. Her body language is open and engaging, and she holds the products up for clear viewing. The dominant colors include the vibrant blue of her t-shirt, the crisp white of the tents, and the serene blue of the sky. Text overlay at the top reads: 'Don't ask how our deo works cuz we will tell you 🤔🤯'.
0:01man reaction close up A close-up, profile shot of a young white man, facing intently to the right of the frame, presumably listening to the woman from the preceding scene. He has short, neatly styled brown hair, a well-groomed beard, and wears round black-rimmed glasses. The background is softly blurred, showing ambient details of the outdoor market, including glimpses of colorful tents and distant figures under a bright blue sky. The natural, overhead sunlight casts subtle shadows, highlighting the contours of his face. His expression is thoughtful and attentive, suggesting deep listening or consideration. The text overlay from the previous scene, 'Don't ask how our deo works cuz we will tell you 🤔🤯', is still visible at the top, along with 'I have sensitive skin, so' at the bottom.
0:02man explaining product details This medium shot features a young white man, framed from the chest up, actively explaining details about the product. He holds three white cylindrical deodorant products in his left hand while speaking into a black handheld microphone in his right. He is situated outdoors, likely at a vibrant market, with a background of blurred, colorful vendor tents and indistinct figures moving about under a clear, bright blue sky. The scene is well-lit by natural sunlight. He maintains a confident and informative demeanor, occasionally glancing towards the camera or an unseen interlocutor. A prominent red graphical overlay at the top of the frame announces 'Up to 56% OFF w/ free shipping'. The text at the bottom reads: 'So the reason Carpe works so well, we do sensitive skin testing, we do irritation testing on every fragrance...'.
0:06product science montage This dynamic sequence presents a rapid montage of close-up shots alternating between the man and woman, both speaking earnestly. Overlaid onto these shots, complex handwritten mathematical formulas and chemical equations rapidly multiply and swirl, filling the screen. The graphical overlay 'Up to 56% OFF w/ free shipping' remains steadfast at the top. The outdoor market background remains subtly visible behind the individuals, but it becomes increasingly obscured by the dense, white scientific formulas. The mood playfully transitions from informative to overwhelmingly complex, visually depicting the 'gobbledygook' of scientific explanation. The natural, bright lighting persists throughout, even as the overlays dominate the frame. The text at the bottom dynamically changes: '...it actually is like', '...the sweat wicking powders and the astringents...', '...we did a clinical trial', '...it has humectants', '...it's got emollients', then finally '*gobbledygook*'.
0:15man woman conclusion A medium shot captures the man and woman interacting outdoors, concluding their discussion. The man is positioned on the left, holding the microphone towards the woman, who is on the right, still holding the three deodorant products. Both individuals are smiling and nodding, conveying a sense of agreement and positive resolution. The background maintains the soft-focus depiction of the bustling outdoor market, with vendor tents and people under a bright blue sky. The red 'Up to 56% OFF w/ free shipping' overlay remains at the top. The interaction is clearly positive and harmonious, with the woman saying 'Okay, sounds good. Yeah!'.
0:17text interstitial 1 This scene displays a minimalist, stark black screen serving as a textual interstitial. White text is centrally placed, conveying a clear message: 'You don't have to understand how our deodorant works.' above 'Whatever recipe'. The omnipresent red overlay, 'Up to 56% OFF w/ free shipping', remains fixed at the top of the frame. The focus is entirely on the direct and concise written communication, reinforcing the product's effectiveness over its scientific complexity.
A close-up shot features a white man with a prominent beard and a baseball cap, speaking directly into the camera. He is positioned slightly off-center within the frame, against a plain, light-colored wall that provides an uncluttered and focused background. The lighting is soft and even, characteristic of indoor artificial light, illuminating his face without harsh shadows. He conveys sincerity and directness, appearing to offer a personal endorsement. The red graphical overlay 'Up to 56% OFF w/ free shipping' continues to be displayed at the top of the screen. The text 'you have put into' appears at the bottom.
0:21text interstitial 2 and logo This final scene presents a stark black screen with white text dynamically appearing and changing, building upon the previous message. The text sequentially reads: 'your product works, and that's', followed by 'Just know that it works.', then 'that's basically why', and finally 'I like using it' and 'is because it works'. The red 'Up to 56% OFF w/ free shipping' overlay persists at the top. As the final text line appears, a clean, white 'carpe' logo materializes in the center of the screen, subtly replacing the preceding text. The scene is minimalist, emphasizing the core message of product effectiveness and brand identity.
