0:00lineman on pole
An extreme low-angle, eye-level shot captures a male lineman actively working on a wooden utility pole. The perspective looks up at him against a bright, slightly hazy sky, with tree branches visible in the upper background. Sunlight streams from the upper left, creating a strong lens flare and backlighting the subject, giving his beard a soft glow. He is positioned to the right of the frame, with the thick utility pole dominating the left foreground. His gloved hands are securing or adjusting a heavy-duty leather strap wrapped around the pole, which connects to his work belt. The overall color palette features muted earthy tones of the pole and his work attire against the bright sky and distant green foliage, creating a rugged and authentic atmosphere. Text overlays appear sequentially: 'I'M DEREK FROM MALDEN.' then 'I'VE BEEN WORKING OUTSIDE AS A LINEMAN FOR OVER 36 YEARS.' and finally 'HERE'S A FEW THINGS I'VE LEARNED ALONG THE WAY.' The text is white, sans-serif, and centered at the bottom of the screen.
0:07lineman weather outfits
A medium wide shot shows the same adult male standing centrally in a forest setting. The ground is covered with fallen leaves and pine needles, and large tree trunks frame him on either side, with dense forest visible in the background. The lighting is overcast but bright, creating an even, natural illumination. The scene sequentially showcases the man changing into various Carhartt outfits suitable for different weather conditions, demonstrating versatility. He maintains a consistent, confident stance, hands in pockets, looking directly at the camera with a calm expression. Text overlays appear and change with each outfit: 'IN HOT WEATHER, WEAR CARHARTT T-SHIRTS.', 'IN WARM WEATHER, WEAR CARHARTT LONG SLEEVE T-SHIRTS.', 'IN COLD WEATHER, WEAR CARHARTT SHIRT JACS.', 'IN FREEZING WEATHER, WEAR CARHARTT LAYERS.', 'IN RAIN, WEAR CARHARTT JACKETS.', and 'IN TRAFFIC, WEAR CARHARTT HIGH VISIBILITY.' The outfits transition smoothly, highlighting different garments like green short-sleeve t-shirt, blue long-sleeve t-shirt, dark blue shirt jac, layered brown jacket and pants, black rain jacket and pants, and a bright yellow high-visibility jacket with an orange beanie. The dominant colors are greens, browns, and varying shades of the workwear.
0:22lineman through smoke
A wide, low-angle shot shows the same male character emerging from a cloud of thick, white smoke or dust, walking towards the camera. The foreground consists of rough, reddish-brown earth and small rocks, emphasizing the low perspective. In the background, tall pine trees with a bright, hazy sky create a dramatic, almost ethereal setting. Sunlight peeks through the trees, casting a bright glow and creating a sense of natural, rugged environment. The man, clad in dark workwear, holds a long-handled shovel over his shoulder. The smoky atmosphere adds depth and a sense of mystique, suggesting hard work or a challenging environment. The color palette is dominated by earthy browns, dark greens of the trees, and the bright, diffused light of the sky.
0:24lineman close up
A close-up shot focuses on the man's face and upper body, viewed from a slightly low angle. The background is a bright, washed-out sky, suggesting an open outdoor environment. His thick, grey beard fills a significant portion of the lower frame, and he wears black-rimmed glasses and a dark baseball cap. He holds a wooden shovel handle, which extends diagonally across the frame from his hand. The lighting is soft and natural, illuminating his face. His expression is thoughtful and slightly solemn, conveying wisdom and experience. The color palette is dominated by the tones of his beard, dark jacket, and the bright, diffused sky, with a hint of warm wood from the shovel handle. Text overlays 'JUST LIKE MINE.' centered at the bottom of the screen.
0:25carhartt logo on jacket
A close-up shot transitions to the Carhartt logo, which is prominently displayed over a blurred, warm-toned textile background, likely the texture of a Carhartt jacket. The fabric shows subtle stitching and a faint Carhartt brand patch in the background, out of focus. The main logo features a stylized yellow 'C' crescent moon shape with the word 'carhartt' in white, sans-serif font beneath it, followed by 'SINCE 1889'. The lighting is soft and diffused, creating a slightly warm glow over the brand elements. Text overlays appear at the bottom: 'GET WORK WEAR THAT LASTS' followed by 'AT CARHARTT.COM.' The overall color palette is warm and earthy, dominated by the tan/brown of the fabric and the signature yellow of the logo, conveying heritage and durability.
