A static graphic with a minimalist design on a clean white background. Centered on the screen is The Vitamin Shoppe logo, featuring a stylized blue 'V' comprised of two overlapping shapes, one dark blue and one light blue. Below the logo, the brand name 'THE VITAMIN SHOPPE®' is displayed in a dark blue sans-serif font. Further below, the announcement 'Now Open in Beaufort' is presented in the same dark blue font, indicating a new store location. The overall aesthetic is clean, bright, and professional, with a simple color palette dominated by white and shades of blue. There is no camera motion.
0:02storefront exterior A wide-angle shot of the exterior of 'The Vitamin Shoppe' store. The building is a single-story structure with light beige facade and prominent red brick sections around the large, clear glass windows and main entrance. The store's signage, 'THE VITAMIN SHOPPE', with its distinctive blue 'V' logo, is clearly visible above the entrance. The entrance has double glass doors, with the number '542' displayed above them. The foreground shows a paved walkway with black bollards and some green landscaping, suggesting a strip mall or plaza setting. The lighting is bright and natural, indicating daytime. A white text overlay appears in the lower third, stating: 'We asked our customers why they shop with us'.
0:04employee customer interaction wide A medium shot inside The Vitamin Shoppe, focusing on an interaction between a female employee and a female customer. The employee, positioned on the left, is wearing a dark blue polo shirt with a white 'V' logo, smiling and actively speaking, gesturing with her right hand. The customer, on the right, wears a white tank top and has blonde hair in a braid, smiling warmly and listening intently. They are standing in an aisle surrounded by shelves filled with various nutritional supplements and products, predominantly in white and blue packaging. The lighting is bright and even, highlighting the clean retail environment. The background is slightly blurred to keep focus on the interaction.
0:06employee customer interaction close up A medium close-up shot capturing the friendly interaction between the female employee and customer. The employee, on the left, holds a small brown box labeled 'plnt organic lion's mane' and is smiling brightly while speaking to the customer. The customer, on the right, holds a basket containing similar 'plnt' products and listens with an open, pleasant expression. Both are in an aisle with shelves of supplements in the background. Two light blue speech bubbles with rounded edges appear on screen: one near the employee states 'They always help me find the supplements I need.' and another near the customer states 'Super-friendly and knowledgeable staff.'. The lighting is soft and inviting, emphasizing the positive customer service experience.
0:09customer selects product A dynamic medium shot focusing on a male customer's hands as he reaches for a product on a shelf. The camera is positioned slightly above and to the side, looking down at the action. The customer's arm, with visible tattoos, extends into the frame from the right, wearing a white t-shirt. He picks up a blue cylindrical container labeled 'BODYTECH WHEY PROTEIN ISOLATE'. In the background, shelves are fully stocked with various supplements, predominantly in blue and white containers. The lighting is bright, emphasizing the products. A speech bubble with the text 'Confidence in the product quality.' appears in the lower-left.
0:11product quality seal close up An extreme close-up shot of the blue 'BODYTECH WHEY PROTEIN ISOLATE' container, held by a person's hands. The container is slightly tilted, revealing a circular 'QUALITY PROMISE TESTED & TRUSTED' seal with The Vitamin Shoppe 'V' logo in the center. The details of the product label are visible, showcasing product information. The background is blurred, focusing entirely on the product and its quality assurance seal. The lighting is clear and highlights the seal's details. The same speech bubble from the previous scene, 'Confidence in the product quality.', remains on screen.
0:14energy drinks pan left A dynamic close-up shot rapidly panning left across a selection of 'BUM ENERGY' drink cans displayed on a shelf. The cans are tall and slender, featuring vibrant packaging with different color schemes (pink, orange, blue) indicating various flavors. The text 'BUM ENERGY' is prominently displayed vertically on each can. The background is a blur of other shelf products. The motion creates a sense of variety and abundance. A speech bubble appears with the text: 'Up-to-date brands and the newest drops.'.
0:16energy drinks pan right A rapid close-up shot, panning right across more 'BUM ENERGY' drink cans, mirroring the previous scene but in the opposite direction. The cans continue to display their colorful branding and 'BUM ENERGY' text. The background remains a blur of retail shelving. The quick panning movement maintains high energy, emphasizing the wide selection. The speech bubble 'Up-to-date brands and the newest drops.' persists on the screen.
0:18protein powder selection A close-up shot of a white protein powder container labeled '100% GRASS-FED' being held and rotated by a person's hands. The details of the label, including nutritional information and a stylized graphic, are visible. The background is a soft blur, focusing attention on the product. A male figure with a blurred face can be seen in the background, suggesting a customer in the aisle. A speech bubble with the text 'They have way more of a selection than 😠.' is displayed, indicating a customer testimonial about product variety.
0:20collagen peptides selection 1 A close-up shot featuring a bright blue cylindrical container of 'VITAL PROTEINS COLLAGEN PEPTIDES'. The product is held by hands, with its label clearly visible, highlighting the brand and product type. The background is blurred. Two speech bubbles are present: 'They have way more of a selection than 😠.' and 'At 😡 you have to be on a ghost hunt.', suggesting a comparison to other stores and emphasizing the ease of finding products here. The lighting is bright and clear.
0:23collagen peptides selection 2 A close-up shot of two different 'COLLAGEN' products in cylindrical containers, emphasizing variety. On the left, a white container with orange accents is labeled 'MULTI-SOURCE COLLAGEN'. On the right, another white container with orange accents is labeled 'MARINE COLLAGEN'. Both are shown in sharp focus, highlighting their branding. The background is blurred. The two speech bubbles, 'They have way more of a selection than 😠.' and 'At 😡 you have to be on a ghost hunt.', continue to be displayed, reinforcing the message of wide selection and accessibility.
0:24employee at register A medium shot of the female employee, last seen interacting with a customer, now positioned behind a store counter with a point-of-sale system. She is wearing her dark blue polo with the 'V' logo, smiling brightly and gesturing with her right hand towards a large white refrigerator unit in the background, labeled 'Probiotics'. The unit is filled with various products in colorful packaging. The overall lighting is bright and clean, typical of a retail environment. A white speech bubble with the text 'The customer is always right' appears in the lower-left, further emphasizing customer service.
0:26customer exits store A medium shot of a male customer walking towards the exit of the store, viewed from the waist down to his mid-torso. He is wearing a plain white t-shirt and blue jeans, with a tattooed arm visible. He carries a white shopping bag with the blue 'V' logo of The Vitamin Shoppe, indicating a completed purchase. The background shows blurred shelves stocked with products, typical of a retail aisle. The customer walks with purpose, heading towards the bright light of the store exit. A text overlay in the lower-left reads 'Lifelong Wellness Starts Here™', serving as a brand slogan and call to action.
A static graphic on a clean white background, serving as the outro for the video. Centrally displayed in dark blue sans-serif font is the text 'Grand opening', followed by the store's address: '351 Robert Smalls Pkwy Beaufort, SC'. At the very bottom, aligned left, is 'THE VITAMIN SHOPPE' logo and tagline 'Lifelong wellness starts here™'. The overall aesthetic is consistent with the intro, clean and informative, using the brand's primary colors. There is no camera motion.
