0:00man using smartphone with overlay text
The scene opens with a medium shot of a young adult male looking intently at his black smartphone. He is positioned on the right side of the frame, seated indoors with a bright, sunlit background. The lighting is soft and bright, coming from the left, highlighting his face and the phone. He wears a plain olive green t-shirt and has a silver-cased watch with a black band on his left wrist. The background is softly blurred, showing hints of a white wall or furniture, creating a shallow depth of field. A dynamic black diagonal overlay appears from the top-left corner, covering the left third of the screen initially, then receding as the Western Union logo and text appear. A circular blue icon with the flag of Guatemala is fixed in the top right corner. The dominant colors are warm skin tones, muted green, and bright white from the background light, contrasted by the black phone and overlay. Yellow text overlays 'Fast, easy, reliable.' appear on the left.
0:03yellow background text overlay
This scene features a bright, solid yellow background, serving as a canvas for textual information. The entire frame is filled with this vibrant yellow, creating a cheerful and attention-grabbing atmosphere. The Western Union logo, consisting of a yellow 'W' symbol and 'Western Union' text, is prominently placed in the top-left corner. In the top-right corner, the circular blue icon featuring the flag of Guatemala remains. Black text appears and fades in and out. Initially, the word 'With' appears softly, then it transitions to a larger, bolder statement: '$0 transfer fee* on your first online send.' Below this main text, a smaller disclaimer in black text reads: '*Western Union makes money from exchange rates. Not valid for credit cards nor money transfers within the United States.' The lighting is even and flat across the entire graphic, emphasizing readability. The color palette is dominated by bright yellow and black, with the blue and white of the Guatemalan flag providing a small accent.
0:08black background app download call to action
The final scene transitions to a solid black background, providing a stark contrast to the previous yellow. The overall atmosphere is clean and direct. The yellow Western Union logo, comprising the 'W' symbol and 'Western Union' text, is centrally positioned in the upper half of the screen. Below the logo, a bold yellow call-to-action text reads: 'Download the app today.' Further down, two distinct app store icons are displayed side-by-side, encouraging users to download the application. On the left is the 'Download on the App Store' icon, featuring a white Apple logo and text on a black rectangular button. On the right, the 'GET IT ON Google Play' icon shows a white Google Play logo and text on a similar black button. The lighting is uniform and flat, ensuring maximum legibility of all text and graphics. The dominant colors are black and yellow, with white accents from the app store icons. The Western Union logo subtly pulsates with the final audio jingle, adding a slight dynamic element.
