0:00armpit product application A very close-up shot of a person's armpit with visible dark hair. A white stick product, likely a deodorant, is being actively applied to the skin, moving upwards and downwards. The skin appears moist with the product's residue. In the blurred background, a window frame with a glimpse of an outdoor setting can be seen, suggesting an indoor environment with natural lighting. The dominant colors are natural skin tones, the dark armpit hair, and the bright white of the product. Overlaid on the video is white text that reads: 'Trying to beat a B*illion dollar industry With my invention'.
0:02armpit product massage An extreme close-up shot focusing on the details of a person's armpit. Dark, somewhat matted armpit hair is clearly visible, glistening with moisture or product. A finger, presumably belonging to the same individual, is seen gently massaging a white creamy substance into the hair and skin in a circular motion. The background is completely out of focus, ensuring that all attention is drawn to the intricate action at the armpit. The lighting is soft and diffused, highlighting textures without harsh shadows. The color palette consists mainly of skin tones, dark hair, and the bright white of the applied product. The white overlaid text from the previous scene, 'Trying to beat a B*illion dollar industry With my invention', persists on the screen.
0:03packing deodorant box An overhead medium shot, looking directly down into an open cardboard shipping box positioned on a light-colored workbench. A person, wearing black gloves, is meticulously placing several white bottles of 'carpe' branded deodorant into the box, arranging them neatly. Some of the bottles are already inside, while others are being added. In the upper background, a 'METTLER TOLEDO' scale is visible. The lighting is bright and even, typical of a professional packing or warehouse station. The primary colors are the earthy brown of the cardboard, the clean white of the product bottles, and the stark black of the gloves. Text overlays are present: 'We want you to say goodbye to this multinational deodorant megacorps that don't care about local roots.' in black on a white speech bubble, 'Free Shipping!' in white on a pink banner, and 'Up to 56% Off' in white on a purple banner. At the very top, American flag and eagle emojis are displayed.
0:07host in warehouse with packages A medium wide shot captures a male host standing between two large, open cardboard bins filled to the brim with numerous bright orange-colored shipping packages. The bins are labeled 'UNITED STATES POSTAL SERVICE'. The host is wearing a green short-sleeved t-shirt, a black baseball cap, and black gloves, with glasses on his face. He picks up one of the orange packages from a bin and gestures with it, making eye contact with the camera. The background depicts a brightly lit warehouse interior, featuring high ceilings with metal beams, various shelving units stacked with boxes, and a red forklift visible in the distance. The overall color scheme is industrial, with the vibrant orange packages providing a strong visual contrast. Text overlays: 'We want you to try something that's born and bred right here in North Carolina' in white on a black bubble, alongside the persistent 'Free Shipping!' and 'Up to 56% Off' banners at the bottom. American flag and eagle emojis are at the top.
0:10host demonstrates product close up A close-up shot centers on the male host's hands and the product. He holds a white 'carpe' branded deodorant stick, demonstrating its functionality by carefully adjusting its cap. His hands, still encased in black gloves, frame the product prominently. His face, wearing glasses and a cap, is visible in soft focus just behind the product, and he looks directly into the camera with an engaging expression. The background is a blurred continuation of the warehouse interior. The product clearly shows 'carpe UNDERARM LOTION' on its label. Text overlays 'to be the best deodorant you've ever used.' in black on a white bubble, along with the consistent 'Free Shipping!' and 'Up to 56% Off' banners at the bottom. American flag and eagle emojis remain at the top.
0:13host showcases product bundle This medium shot features the male host, wearing a green t-shirt, black cap, and black gloves, speaking directly to the camera from a warehouse setting. He stands positioned between two large cardboard bins overflowing with bright orange shipping packages. As he articulates the product benefits, he sequentially displays various Carpe products: initially, he holds up four distinct white deodorant sticks, then three small, orange packets identified as 'Underarm wipes', followed by an orange tube labeled 'Face lotion', and finally, a blurred orange object representing a 'mystery gift'. His facial expressions are confident and enthusiastic, conveying genuine belief in the products. The background maintains the bustling warehouse aesthetic with shelves and boxes. The overlaid text dynamically updates to list the ongoing offer details: 'Right now, I want to give you Carpe for up to 56% off.' initially, then transitioning to a bulleted list: '- Choose 4 scents', '- FREE Underarm wipes', '- FREE Face lotion', '- FREE Mystery gift', all accompanied by the 'Free Shipping! Up to 56% Off' banners. American flag and eagle emojis are consistently displayed at the top of the frame.
0:27host final pitch and call to action The scene continues with the male host in a medium shot, delivering his final pitch directly to the camera from the same warehouse setting. He holds a white Carpe deodorant stick, gesturing subtly with it to emphasize his points. His expression is earnest and confident, punctuated by a slight, reassuring smile. The background remains the warehouse environment with shelves and bins of orange packages, maintaining a consistent brand aesthetic. The text overlays reiterate the offer details in a bulleted list: '- Choose 4 scents', '- FREE Underarm wipes', '- FREE Face lotion', '- FREE Mystery gift', alongside the prominent 'Free Shipping! Up to 56% Off' banners. Additional speech bubble overlays appear with key messages: 'If you're struggling with sweat and you just can't find something that works. Give Carpe a try today. I think it's going to work for you. Thank you so much for your support. We could not do this without you.' American flag and eagle emojis are consistently present at the top of the frame, reinforcing the 'Made in USA' message.
