0:00woman smiling with produce The scene is a medium close-up shot of a middle-aged woman from the chest up, positioned slightly to the right of the frame's center. She is smiling broadly and looking slightly downwards and to the left, as if interacting with someone or something off-camera. Her hands are visible in the lower part of the frame, lightly touching green produce (possibly mangoes or avocados) which are out of focus in the immediate foreground. The background is a brightly lit, out-of-focus outdoor setting, suggesting a market stall with light-colored canopies or structures. The lighting is natural and bright, illuminating her face clearly with soft shadows. The overall color palette is warm, with the woman's dark blue shirt and tan apron contrasting with the green produce and bright background. In the upper left corner, the yellow Western Union logo with white text is prominently displayed. Yellow text overlays appear sequentially: 'Send in our app...' (0:00-0:02), 'with just a tap.' (0:02-0:04), and 'Plus, enjoy $0 transfer fee*' (0:04-0:06).
0:06full screen text offer The scene displays full-screen black text on a vibrant, solid yellow background. The text, in a bold, sans-serif font, reads: 'on your first international digital transfer.'. The framing is entirely dedicated to presenting this text centrally on the screen. There are no other visual elements, graphics, or movements. The lighting is uniform across the bright yellow background, ensuring high contrast and readability for the black text. The color palette is stark, dominated by bright yellow and black. The mood is clear and direct, focusing solely on the informational message.
0:08western union end card The scene is a static, full-screen display featuring the Western Union brand elements on a solid, bright yellow background. The prominent black Western Union logo is centered at the top of the screen. Below the logo, a black button with rounded corners reads 'Send now' in white text. Further down, two app store badges are displayed horizontally: 'Download on the App Store' (black text on a white button) and 'GET IT ON Google Play' (white text on a black button). At the very bottom of the screen, a small white disclaimer text reads '*Western Union makes money from currency exchange. Not valid for credit cards and Quick Collect.'. The lighting is uniform, highlighting the vibrant yellow and crisp black elements. The color palette is exclusively yellow, black, and white. This scene serves as a clear call to action and brand reinforcement.
