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Carpe

mycarpe.com

Inactive

0:00FACEBOOK, INSTAGRAM, AUDIENCE_NETWORK, MESSENGER

Ad Copy

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Brand

AI Analysis

AI Tags

HookCuriosity GapClose-UpProduct First FrameStatic FrameText OverlaySound EffectBackground MusicProduct In HandPackaging VisibleOn-Brand Color PaletteValue PropositionPattern InterruptRe-HookSplit ScreenJump CutsCall To ActionUrgency TriggerOffer Highlight

Transcript

0:10Everything is in context.

0:12My mother used to, she would give us a hard time sometimes.

Text on Screen

0:00you wanna smell like a coconut tree?

0:00CARPE ANTIPERSPIRANT UNDERARM LOTION COCONUT VANILLA

0:03you wanna smell like a coconut tree?

0:03KAMALA HARRIS

0:03SHOULD TRY THIS

0:04CARPE ANTIPERSPIRANT UNDERARM LOTION COCONUT VANILLA

0:04KAMALA HARRIS

0:04SHOULD TRY THIS

0:05CARPE ANTIPERSPIRANT UNDERARM LOTION COCONUT VANILLA

0:05KAMALA HARRIS

0:05SHOULD TRY THIS

0:06you wanna smell like a coconut tree?

0:06click the link for up to 56% off

0:07CARPE ANTIPERSPIRANT UNDERARM LOTION COCONUT VANILLA

0:07shop now

0:10click the link for up to 56% off

0:11CARPE ANTIPERSPIRANT UNDERARM LOTION COCONUT VANILLA

0:11shop now

0:14click the link for up to 56% off

Scenes (3)

0:00coconut with question

The scene opens with a single, whole, fibrous brown coconut positioned centrally on a solid, bright pastel yellow background. Above the coconut, white sans-serif text asks, "you wanna smell like a coconut tree?". The lighting is bright and even, creating a clean, shadow-less aesthetic. After a brief moment, the coconut rapidly splits horizontally into two halves, revealing a white Carpe antiperspirant stick nestled upright within the lower half's white fleshy interior. The product is clearly visible with its orange label. The coconut halves then quickly reassemble, returning to the initial state of a whole coconut. The camera is static, focusing on this central action.

0:03grid montage with controversial text

This scene features a dynamic grid layout, typically 3x3, filling the entire frame. The background is a slightly darker, muted golden-yellow. In the central five positions of the grid, bold, yellow sans-serif text reads, "KAMALA HARRIS SHOULD TRY THIS". The remaining four corner positions rapidly cycle between images of a whole, fibrous brown coconut and a split coconut revealing the white Carpe antiperspirant product inside its white flesh. This rapid alternation creates a flashing, rhythmic montage effect, enhancing the pattern interrupt. The lighting remains bright and uniform, emphasizing the product and text clarity.

0:07call to action with product reveal

The scene reverts to a bright pastel yellow background with a single, central, whole fibrous brown coconut. Above it, prominent white sans-serif text declares, "click the link for up to 56% off". Below the coconut, a smaller call to action appears: a downward-pointing white triangle, followed by "shop now" in white sans-serif text, then another downward triangle. Throughout this segment, the coconut repeatedly and rapidly splits horizontally to reveal the white Carpe antiperspirant product with its orange label inside, then quickly reassembles into a whole coconut. This action is fast-paced and synchronized with the background music. The lighting is consistently bright and even, highlighting the product and text.

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