0:00man in backyard talking
A medium-wide shot of a middle-aged Caucasian man sitting comfortably in a white Adirondack chair in a sunny, well-maintained backyard. He is positioned centrally, slightly angled to the right, with his legs crossed at the ankles. The background features lush green grass, a black metal fence, and various green trees and bushes, with a blurry residential house visible further back. The lighting is bright and natural, indicating daytime, with soft shadows. He is actively talking and gesturing with his hands. The overall color palette is vibrant with greens, blues, and natural tones. Subtitles 'I just sold my car to Carvana.' appear at the bottom of the screen.
0:03split screen license plate and man
The scene transitions to a vertical split-screen. The left side displays a close-up of a red car's license plate, which clearly reads 'JONHAMM' in purple text, with 'FEB 2025' on the top right corner indicating the expiration. The car's deep red metallic surface is visible around the plate, reflecting some light. The right side shows a medium close-up of the man from the previous scene, from the chest up, still talking and gesturing animatedly in the same backyard setting. He is smiling and appears enthusiastic. Subtitles 'enter my license plate, answer some questions, and Carvana' are visible across both halves of the split screen.
0:05man in backyard closer shot
A medium shot of the man from the previous scenes, seated in the white Adirondack chair. This shot is closer than the initial wide shot but wider than the split-screen view. His torso, legs, and the chair are clearly visible. The backyard, fence, and foliage remain in the background, out of focus. The natural daylight casts soft, even illumination. He is still talking and using hand gestures to emphasize his points. The man appears confident and pleased. Subtitles 'gave me a great offer instantly.' are displayed.
0:07man in backyard relaxing
A medium-wide shot, similar to the opening scene, showing the man fully seated in the white Adirondack chair in the sunny backyard. He continues talking and gesturing. After a moment, he deliberately pushes his flip-up sunglasses down over his eyes, leaning his head back and closing his eyes, sighing contentedly as he relaxes. The bright natural light illuminates the scene, highlighting the green grass and lush foliage in the background. His phone, which is a dark-colored smartphone, is visible resting on the right armrest of the chair. Subtitles 'They're already on their way to pick it up now, so I have time to just do me.' appear. A soft 'Ding!' sound effect accompanies a notification, prompting him to open his eyes and look toward the phone.
0:15phone screen carvana notification
A close-up shot of a smartphone screen being held by a man's hand. The screen displays a Carvana application or notification. The top features a 'Carvana' logo and a message: 'Jon! We're excited to see you today between 12 p.m.-3 p.m. PDT!'. The main content boldly states 'SOLD FOR $27,500' in large white text against a blue background, with 'Thank you for selling us your car!' below it. An image of a sleek red SUV is prominently displayed, followed by the Carvana logo at the bottom. The background is a blurred lush green grass, suggesting an outdoor setting. Subtitles 'Nice!' appear, followed by 'Values for illustrative purposes.' in smaller text at the very bottom. The hand holding the phone is a fair-skinned male hand, with visible knuckles and a slight tan.
0:18man reacts to phone notification
A medium-wide shot of the man back in the white Adirondack chair in the sunny backyard. He has a satisfied smile on his face, reacting positively to what he saw on his phone. His gold-rimmed sunglasses are now fully over his eyes. He looks up and leans his head back again, sighing with deep contentment, further settling into his relaxed state. The background remains a vibrant green lawn with trees and a fence under bright natural light. The overall mood is one of peace and satisfaction.
0:20carvana logo animation
A vibrant blue screen features a white animated Carvana logo. Initially, a blurred white car with a yellow halo appears, then it sharpens and transforms into a clear, stylized icon of a car with a halo above it, encased within a white circle. Below the logo, the text 'SELL YOUR CAR TO CARVANA TODAY' appears in bold white uppercase letters. Further down, 'carvana.com' is displayed in smaller white text. A light blue circular burst emanates from the logo during its animation. The final scene features the text 'Ahhh! carvana.com' which quickly fades out.
