0:00Product bottle close-up
The scene opens with a tightly framed close-up shot of the upper portion of a dark, metallic grey serum bottle from Neutrogena. The bottle has a subtle, granular texture, catching soft highlights that define its cylindrical shape. A black rectangular label is prominently displayed on the front, featuring the white, sans-serif 'Neutrogena' logo. Below it, in smaller black text, are the words "RAPID WRINKLE REPAIR" and then a much larger, bold "RETINOL" followed by "Renewal Serum." The bottle is topped with a glossy white dropper cap, partially visible at the very top. The background is a smooth, soft grey, creating a studio-like, minimalist setting. Lighting is soft and even, emphasizing the product's texture and label. The overall color palette is cool and sophisticated, dominated by greys, black, and white.
0:01Serum droplet dispensing
This scene provides a high-magnification, macro close-up of a white, viscous serum droplet detaching from a clear glass dropper and falling onto a lightly textured, almost skin-like surface. The dropper, appearing translucent and slightly reflective, holds a milky white liquid, and its tapered tip is positioned in the upper center of the frame. The spherical droplet, perfectly formed and gleaming, is captured mid-air, just above the gently undulating, pale grey surface below, which could represent skin or a similar soft texture. The background is a soft, diffused white-to-light-grey gradient, ensuring full focus on the action. The lighting is bright and even, highlighting the droplet's smooth, globular form and the subtle texture of the receiving surface. The overall color scheme is pristine and clinical, dominated by whites and soft greys.
0:02Cellular level serum interaction
This animated sequence presents an extreme close-up, almost microscopic view, of a glowing, spherical white particle—representing the serum—interacting within a dynamic environment. The white sphere is centrally located and emits a soft, internal luminescence. It is surrounded by numerous translucent, slightly irregular, greyish spheres and amorphous shapes that are in constant, gentle motion, swirling and shifting around the central particle. These surrounding elements appear to be cellular or molecular structures, implying the serum's action at a deep, biological level. The background is a soft, bright white, enhancing the glow of the central sphere and the subtle transparency of the surrounding elements. The lighting is diffused and ethereal, creating a sense of scientific wonder and deep penetration. The color palette is very light, focusing on whites and soft, cool greys, giving an impression of purity and advanced technology. The camera gently pulls back or zooms out, revealing more of the surrounding activity.
0:03Wrinkle reduction claim text
The scene features a textured background, reminiscent of tightly wrinkled skin or fine fabric, rendered in a muted, silvery-grey tone. Soft, organic undulations and subtle shadow play across the surface, giving it depth and a realistic, almost tactile quality. Prominently displayed in the upper-left quadrant of the frame is stark white text: "100%" in a large, bold font, followed by "agree it reduces the look of wrinkles*" in a slightly smaller, yet clear, sans-serif typeface. A tiny asterisk at the end leads to a disclaimer in very small, light grey text at the bottom center: "*based on self perception after 8 weeks' use". The lighting is soft and directional, enhancing the subtle folds and texture of the background. The overall color scheme is monochromatic, emphasizing the informational text and the nuanced texture.
0:04Brand logo, message, and model
This scene presents a composite layout divided horizontally. The upper half features a clean, white background with the Neutrogena brand elements. A dark grey rectangular box containing the "Neutrogena" logo in white is centered at the top, with "BEAUTY TO A SCIENCE" tagline below it in smaller grey text. Below this, in elegant grey serif font, is the main message: "Restore smoother, younger-looking skin with 1 bottle", followed by "Retinol Renewal Serum" in a slightly smaller font. A minimalist black-bordered "Shop Now" button is centered below, and the copyright "© Kenvue Brands LLC 2025" is in tiny grey text at the very bottom of this section. The lower half of the frame features a medium shot of a female model, from the collarbone up, looking slightly downwards and to the left. She has radiant, smooth skin and is holding the Neutrogena Retinol Renewal Serum bottle in her right hand, positioned near her cheek. Her expression is calm and pleasant. The lighting on the model is soft and flattering, highlighting her healthy complexion. The overall color palette combines the crisp whites and greys of the brand message with the natural skin tones and dark bottle of the product, creating a harmonious and aspirational visual.
