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Carpe

mycarpe.com

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HookVisual HookPattern InterruptTalking HeadClose-UpText OverlayDialogue On CameraBackground MusicMale PresentExcitedPlayfulCuriosity GapUGC StyleProduct DemoPOV ReviewMedium ShotSound EffectFemale PresentHappySolution RevealProof PointProduct In HandLogo VisibleBrand Mention SpokenMotion Graphic OverlayTestimonialProblem-FirstObjection HandlingCall To ActionOffer HighlightConfidentSurprisedPackaging VisibleValue PropositionStatistic Mention

Transcript

0:00Oh my gosh.

0:01I'm not going to lick the armpit.

0:02You're wearing it?

0:03Yes.

0:03No way.

0:04It's my favorite product.

0:05Can I smell?

0:06If it's carpe, it should smell good.

0:07Oh.

0:08That's Lavender Citrus.

0:09You smell amazing.

0:10Oh my gosh.

0:12I'm not going to lick the armpit.

0:13I need to put people onto this product.

0:16It's so good.

0:17How did you hear about it?

0:17My dermatologist.

0:18For hyperhydrosis, yeah.

0:19I tried everything.

0:20Botox, all those like things that like sting like really, really hurt.

0:23But this is a great product.

0:25It works amazing.

0:26Everybody I meet tonight wearing Carpe gets $100.

0:28You get $100.

0:29This is really embarrassing but I have one of the Carpe products in my bag.

0:32Can you show me?

0:33Look at that.

0:34The foot one.

0:34You are incredible.

0:35Thank you for saying hello.

0:36You guys have a great night.

Text on Screen

0:00Lick it!

0:00Lick it!

0:00Oh my gosh!

0:00Would you have done it?

0:01I'm not gonna

0:02lick the armpit!

0:03Yes!

0:03She spotted us in public 👀👀

0:04favorite product

0:05Can I smell?

0:06it should smell good!

0:07*sniffs*

0:08That's Lavender Citrus!

0:08carpe

0:08LAVENDER CITRUS

0:08ANTIPERSPIRANT DEODORANT

0:0824-hr ALL-DAY FRESH

0:08UNSCENTED 1.76 OZ (50 g)

0:09You smell amazing!

0:10Lick it!

0:10Lick it!

0:10Oh my gosh!

0:11I'm not gonna

0:12lick the armpit!

0:13I need to put

0:13people onto

0:13Up to 56% OFF

0:13free shipping

0:13FREE

0:14this product

0:15It's so f*****g good!

0:15How'd you hear about it?

0:16My dermatologist

0:17for hyperhidrosis, yeah

0:18I tried everything.

0:19Botox,

0:20All those, like,

0:21things that, like sting

0:22Like, really, really hurt.

0:23But, this is a

0:24great product

0:24It works amazing.

0:25Everybody I meet

0:26Carpe gets $100

0:27You get $100

0:28This is really embarrassing but, I have one of the

0:29Carpe products

0:30in my f*****g bag

0:31Can you show me?

0:32The foot one!

0:32carpe

0:32ANTIPERSPIRANT

0:32FOOT LOTION

0:32APPLY 2X DAILY

0:3240mL (1.35 fl oz)

0:33You are incredible

0:34thank you for saying hello!

0:35You guys have a great night!

Scenes (3)

0:00host reacting to dare

The scene opens with a close-up shot of a young man, appearing to be the host, framed from the chest up. He wears a maroon t-shirt and clear-rimmed glasses, with short brown hair. He is speaking directly to someone off-camera, his mouth wide open as if mid-sentence or mid-reaction, with an expression of disbelief and humor. His hands are out of frame. The background is a blurry, bustling night street scene, illuminated by an array of colorful artificial lights from buildings and street decorations, including vibrant green and blue hues. Palm trees, adorned with string lights, are vaguely discernible. Text overlays appear: 'Would you have done it?' at the top, 'Lick it!' in bright green multiple times, and 'Oh my gosh! I'm not gonna lick the armpit!' in white. The lighting is warm and festive from the urban environment. The camera is static.

0:02interview and product smell test

This scene is a medium shot of a young woman and a man, the host, interacting on a brightly lit nighttime street. The woman, with long brown hair, is wearing a black sleeveless crop top and dark patterned pants. She holds a paper-wrapped cup in her left hand and gestures with her right. The man holds a black microphone close to her and an orange product in his other hand. The background remains the same lively, blurred night street with brightly lit palm trees and distant storefronts, creating a festive, urban atmosphere. The lighting is artificial and multi-colored, predominantly warm. The host leans in to smell the woman's armpit at one point, then stands upright, reacting positively. An image of an orange 'Carpe' deodorant stick (Lavender Citrus scent) is digitally composited onto the lower right of the screen for a few seconds. Text overlays include: 'She spotted us in public', 'Yes!', 'favorite product', 'Can I smell?', 'It should smell good!', '*sniffs*', 'That's Lavender Citrus!', and 'You smell amazing!'. The camera maintains a static position.

0:12woman testimonial and product offer

This scene continues with a medium shot, primarily focusing on the young woman as she enthusiastically describes her experience with the product. The host's arm and the microphone he's holding are visible on the left, but he's mostly out of frame. The woman explains how the product helped her with hyperhidrosis, mentioning previously tried ineffective treatments like Botox. She speaks directly to the camera/host with conviction, using hand gestures. The background is consistent with the previous scenes: a blurry, brightly lit night street with illuminated palm trees. A prominent, static graphic overlay at the top of the screen displays 'Up to 56% OFF free shipping' with images of three orange Carpe deodorant sticks, a yellow gift box, and a red delivery truck, acting as a clear call to action and offer highlight. Towards the end, the host hands her a glowing green stack of cash ($100), and she then pulls out another Carpe product (foot lotion) from her bag, which is digitally overlaid. Her expression is one of genuine satisfaction and surprise at the money.

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