0:00host interviews female subject problem setup The scene is a medium shot, vertically framed, capturing a host and a female subject at eye level during nighttime outdoors. The background is a bustling, dimly lit street scene with blurred people, some neon or event lighting (purple/pink) from what appears to be an 'AT&T PLAYOFF PLAYLIST' banner. The host, on the right, wears glasses and a maroon t-shirt, holding a black microphone towards the female subject and an orange Carpe deodorant stick in his other hand. The female subject, on the left, is expressive, talking enthusiastically with wide eyes and a smile, gesturing with her right hand. On-screen text overlays read: 'Send this to someone stinky' at the top, and 'You guys can't stink anywhere. It's 2026! like, please!' at the bottom, appearing as spoken dialogue. The lighting is artificial, likely from streetlights and event lights, casting some highlights and shadows, creating a vibrant, energetic atmosphere. The dominant color palette includes the subject's colorful outfit, the orange product, and the purple background lights, contrasted with the dark night.
0:03host interviews male subject initial reaction The scene is a medium shot, vertically framed, continuing the outdoor nighttime interview. The host is now positioned between the male and female subjects. The male subject, on the left, reacts to the interview, initially covering his chest and then smiling. The female subject, on the right, raises her right arm in excitement, facing the host. The background remains a blurry crowd with event lighting. Text overlays read: 'They spotted us in public 👀👀' at the top, and 'Oh my gosh!', 'I wear Carpe!', 'Carpe today!' at the bottom, emphasizing the dialogue. The artificial lighting illuminates the subjects, creating a dynamic and engaged atmosphere.
0:06host sniffs female subject The scene is a medium shot, vertically framed, focusing on the host and the female subject. The host leans in towards the female subject's armpit with a curious expression, appearing to sniff. The female subject looks towards the host with a big, joyful smile and laughter, her left arm slightly raised, clutching a phone and sunglasses. The background is a blurred crowd at night. Text overlays include: 'They spotted us in public 👀👀' at the top, '*sniffs*' and 'Yes!!' (with a product overlay of the Carpe Coconut Vanilla stick), and 'Oh my gosh!' at the bottom. The lighting remains artificial, highlighting the subjects' faces. The overall mood is playful and lighthearted, serving as a 'proof point' for the product.
0:09host sniffs male subject The scene is a medium shot, vertically framed, transitioning to feature the host and the male subject. The host leans in towards the male subject's armpit, mirroring the previous action, with a playful yet confirming expression. The male subject raises his right arm and smiles, clearly confident and amused by the interaction. The female subject is briefly visible on the right, smiling. The background remains a blurred, dark, crowded outdoor event. Text overlays include: 'They spotted us in public 👀👀' at the top, '*sniffs*' and an animated overlay of the Carpe Coconut Vanilla stick, and 'That's Coconut Vanilla!', 'You guys smell so fresh!' at the bottom. The artificial lighting provides clear visibility of the subjects, reinforcing the positive 'proof point' of the product.
0:12female subject testimonial product benefits The scene is a medium shot, vertically framed, focusing on the female subject and the host during the outdoor nighttime interview. The female subject is explaining her positive experience with the Carpe product, gesturing with her hands while speaking. The host listens attentively, holding the microphone and product. A persistent motion graphic overlay appears at the top, showing 'Up to 56% OFF free shipping' with images of three Carpe products, gift boxes, and a delivery truck. Text overlays at the bottom convey her spoken words: 'Last month I subscribed and my world changed' and 'Let's go!'. The background remains a blurred, crowded event. The lighting is artificial, creating a clear focus on the subjects and their interaction, highlighting her testimonial.
0:18female subject comparison with competitor The scene is a medium shot, vertically framed, with the female subject continuing her testimonial, focusing on a comparison with previous experiences. She gestures as she talks about the inadequacies of other products. The host listens, holding the microphone and product. The 'Up to 56% OFF free shipping' motion graphic overlay remains at the top. Text overlays include '(competitor)' and 'It was the sweat, the odor, and it didn't last long', indicating a problem-solution narrative. The background is still the blurred, crowded outdoor event at night. The artificial lighting clearly illuminates the subjects, highlighting her comparison of products and the problem Carpe solves.
0:22female subject confidence and host offer The scene is a medium shot, vertically framed, capturing the host and female subject. The female subject explains how Carpe makes her feel confident, gesturing to her underarms. The host asks a question, then, smiling, offers her money, reaching into his pocket. The 'Up to 56% OFF free shipping' motion graphic overlay persists at the top. Text overlays at the bottom include: 'How does Carpe make you feel?', 'It makes me feel confident, and the fact that I don't have to double check every two seconds', and 'I'm gonna give $100 to you'. The crowded, blurred outdoor night setting remains in the background. The artificial lighting effectively highlights their expressions and interactions, showcasing the product's benefit and leading into a reward.
0:30female subject receives money The scene is a close-up to medium shot, vertically framed, focusing on the female subject's excited reaction. The host hands her cash, which is illuminated with a green glow, creating a striking visual. The female subject lets out a loud, joyful scream, opening her mouth wide in excitement. She takes the money, still holding her phone and sunglasses. The 'Up to 56% OFF free shipping' motion graphic overlay is at the top. Text overlays include: 'AAAAAAA' and 'Get it right now, like'. The background is a blurry dark crowd. The artificial light accentuates her strong reaction, highlighting the immediate reward aspect of the interaction.
0:33group call to action and closing The scene is a wide to medium shot, vertically framed, featuring the host, female subject, and male subject. All three are animated and enthusiastic, directly addressing the camera, encouraging viewers to use Carpe. The female subject makes various gestures, and the male subject gestures with his hands, while the host points and talks with an open, friendly expression. The 'Up to 56% OFF free shipping' motion graphic overlay remains prominent at the top. Text overlays include: 'You guys can't stink anywhere. It's 2026! like, please!', 'It's 2026 Stop being sweaty! Stop being smelly Click that link below Smell better do better Get it for 56% off Stay dry out there', and 'Yay!'. The blurred, crowded outdoor night event serves as the background. The artificial lighting ensures all three subjects are well-lit, conveying an energetic and persuasive call to action.
