0:00carhartt logo black background
The scene opens with a minimalist shot of the Carhartt 'C' logo, a yellow stylized 'C' resembling a gear cog, positioned centrally against a solid black background. Below the 'C' is the word 'Carhartt' in white, followed by 'COMPANY GEAR' in smaller white capital letters. The lighting is even, highlighting the bright yellow and white against the deep black, creating a clean and professional aesthetic. There are no other elements or distractions in the frame. The overall mood is direct and branding-focused, with a strong contrast. The camera remains static throughout this short sequence.
0:01utility workers on truck snow
This medium shot captures two male utility workers sitting on the back of a white utility truck, partially obscured by equipment, in a snowy, outdoor environment. Both men are wearing brown Carhartt jackets with bright yellow-green hoodies underneath, white hard hats, and safety glasses. They appear to be resting or observing. The worker on the left has a slight smirk and is leaning back, while the one on the right is looking towards the left side of the frame. The background consists of snow-covered ground and evergreen trees, with diffused daylight providing soft, cool lighting. The overall color palette is dominated by browns, whites, and muted greens, with pops of neon yellow. White text overlays appear: initially 'OUTLAST' then transitioning to 'OUTLAST THE FORECAST'. The camera is static, focusing on the workers from a slightly low angle.
0:04rooftop worker with pipes
A male worker with a prominent red beard is featured in a dynamic medium close-up, walking across a rooftop while carrying several long, thin pipes or conduits on his left shoulder. He wears a dark navy Carhartt jacket with a small yellow Carhartt logo tag on the left pocket, a grey knit beanie, black work gloves, and what appear to be work pants. The background reveals the edge of a building with light-colored siding and a bright, clear blue sky with sparse white clouds. The sun provides natural, bright overhead lighting, casting minimal shadows. The predominant colors are the dark jacket, blue sky, and the man's reddish-brown beard. White text overlay 'WITH BRANDED GEAR' is prominently displayed. The camera follows the worker with a slight forward motion, keeping him centered.
0:06mobile app scrolling
A close-up shot focuses on a person's hands holding a smartphone, specifically showcasing a mobile e-commerce interface. The phone, encased in a dark red protective cover, displays a product page for a 'RAIN DEFENDER LOOSE FIT HEAVYWEIGHT FULL-ZIP SWEATSHIRT' from Carhartt. The user's thumb scrolls through product details, including pricing ($64.99) and options to 'ADD EMBROIDERY'. The background is subtly blurred, hinting at the interior of a vehicle (possibly a steering wheel or dashboard). The lighting is soft and even, highlighting the screen content. The dominant colors are the black text and white background of the app, contrasted by the red phone case and the subtle interior colors. White text overlays, initially 'IN EASY STEPS' with '1' and then changing to 'IN 3 EASY STEPS', emphasize the ease of the process. The camera is static, focused intently on the phone screen.
0:08worker select gear close up
A medium close-up of a young male worker in a robust brown Carhartt jacket, a bright yellow-green hoodie, and a white hard hat with safety glasses attached. He is looking down and to the right, seemingly focused on equipment or controls, with his right hand gently resting on a surface. The setting appears to be outdoors in a snowy environment, possibly on a utility vehicle, similar to the initial scene. Bare tree branches are visible in the soft-focused background, indicating a winter day with natural, slightly cool lighting. The color palette is earthy with the brown jacket, contrasted by the vibrant yellow-green and white hard hat. The text '1. SELECT GEAR' is overlaid in white and orange. The camera maintains a static position, framing the worker from a slightly elevated angle.
0:09two women walking select gear
A medium shot shows two women, both wearing grey Carhartt jackets over dark tops and blue jeans, walking towards the left of the frame. They also wear dark knit beanies. The woman in the foreground has light brown hair cascading from beneath her beanie, and she wears light brown work gloves. The background is blurred, suggesting an outdoor, possibly snowy, setting with natural light filtering through. Their clothing colors are muted greys, blues, and browns, with natural skin tones. The text '1. SELECT GEAR' is overlaid in white and orange. The camera moves slightly, almost a gentle follow, keeping pace with the women as they move across the frame.
0:10jacket logo proline
An extreme close-up shot focuses on the back shoulder area of a brown Carhartt hooded jacket. Visible is the embroidered logo 'PROLINE UTILITY CONSTRUCTION' in white, suggesting a custom branding. The fabric texture of the jacket is clearly visible. The lighting is soft and even, possibly from an indoor source, with a neutral background blur. The color palette is dominated by the earthy brown of the jacket and the white of the logo. White text '2. UPLOAD LOGO' is overlaid, with 'UPLOAD LOGO' in orange. The camera remains static, highlighting the detail of the embroidered text.
0:11jacket logo sunoco lp
An extreme close-up shot similar to the previous one, this time showing the back shoulder of a bright neon yellow Carhartt hooded jacket. The embroidered logo 'SUNOCO LP' is clearly visible in dark lettering, indicating another custom branding example. The jacket also features reflective grey stripes, commonly found on high-visibility workwear. The fabric texture is prominent, and the lighting is soft and even, possibly from an indoor or diffused natural source. The striking neon yellow color dominates the palette, contrasted by the dark logo and grey stripes. White text '2. UPLOAD LOGO' is overlaid, with 'UPLOAD LOGO' in orange. The camera remains static, emphasizing the logo detail.
0:12worker thumbs up
A medium shot shows a worker, heavily dressed in high-visibility gear, giving a thumbs-up gesture with his gloved right hand. He is wearing a neon yellow-green hooded jacket with grey reflective stripes, a white hard hat with a face shield pulled up, and dark work gloves. The worker's face is mostly obscured by the hoodie and face shield, adding to the focus on the action. He is positioned within what appears to be a utility bucket or crane, with dark green trees providing a blurred background in natural, bright daylight. The strong contrast between the neon yellow and the dark green creates a vivid scene. The text '3. APPROVE' is overlaid in white and orange. The camera is static, capturing the action clearly.
0:14worker moving wood shed
A dynamic medium shot captures a male worker in a dark, possibly black or very dark grey, Carhartt jacket and a dark knit beanie, working within what appears to be a rustic wooden shed or unfinished structure. He is actively handling and moving a long, light-colored wooden plank, pushing it forward. The background consists of wooden beams and supports, creating a somewhat cluttered but industrious environment. Overhead lighting, possibly from a window or internal light source, illuminates the scene, casting soft shadows. The overall color palette is earthy with browns and dark greys, and the wood texture is prominent. White and yellow text 'KEEP YOUR CREWS WARM & WORKING' is overlaid. The camera tracks the worker's movement slightly to the right, following the plank.
0:16worker arms crossed portrait
A close-up portrait shot features a male worker standing with his arms crossed, looking directly into the camera. He wears a dark green Carhartt jacket with a company logo ('EMMET BRICK & BLOCK CO.') embroidered in red and white on the left chest, and a black knit beanie with similar branding. He has a short, neatly trimmed beard. The background is indistinct and light-colored, suggesting an outdoor setting under an overcast sky, providing soft, diffused lighting. The dominant colors are the dark green jacket, black beanie, and natural skin tones. White and yellow text 'KEEP YOUR BUSINESS FRONT & CENTER' is overlaid. The camera is static, capturing a confident and professional pose.
0:18woman worker on truck
A full body shot captures a female worker standing on the back of a utility truck, holding a large, heavy-duty hook or piece of equipment over her shoulder. She wears a grey Carhartt full-zip hoodie over a grey t-shirt, blue jeans, a white hard hat, and light brown work gloves. She looks directly into the camera with a serious, strong expression. The background shows the rear of the white utility truck with red taillights and a license plate (Maine, 20-103), implying an outdoor work site. The lighting is bright and natural, suggesting a clear day. The color palette is muted with greys, blues, and whites, highlighting the woman's strength. White and yellow text 'SHOP COLD WEATHER GEAR AT COMPANYGEAR.CARHARTT.COM' is overlaid. The camera is static, focusing on the worker from a slightly low angle.
0:19rooftop workers group
A wide shot displays four male workers on a flat rooftop, featuring an industrial HVAC unit (Haier brand) in the background. Three men are standing, two are seated. All are dressed in various Carhartt jackets and pants, wearing beanies and sunglasses. The man in the foreground is seated on a white bucket, hands clasped, wearing sunglasses and a grey beanie. The lighting is strong, late-afternoon sunlight, creating long shadows and a warm glow on the faces and gear. The clear blue sky meets the building's edge, forming a crisp horizon. The color palette includes blues, greys, browns, and dark reds. White and yellow text 'SHOP COLD WEATHER GEAR AT COMPANYGEAR.CARHARTT.COM' is overlaid. The camera is static, capturing the group from a medium distance, showing their collective presence.
0:21group workers and dogs
A wide shot features a diverse group of at least six workers, both male and female, along with two large dogs, in an outdoor, possibly logging or construction, setting. They are all wearing Carhartt gear, including various colored jackets (grey, black, brown) and beanies. The workers are arranged around a large pile of logs, with some seated on the logs and others standing. Two large Mastiff-type dogs are standing in the foreground, one on either side of the central standing worker. The background consists of snowy ground and bare trees, under a clear, bright blue sky with natural daylight. The color palette is varied with earthy tones, blues, and bright whites of the snow. White and yellow text 'SHOP COLD WEATHER GEAR AT COMPANYGEAR.CARHARTT.COM' is overlaid. The camera is static, capturing the entire group, highlighting a sense of community and teamwork.
0:22carhartt logo orange gradient
The scene transitions to the Carhartt 'C' logo, a yellow stylized 'C' resembling a gear cog, positioned centrally. Below it are the words 'Carhartt' in white, and 'COMPANY GEAR' in smaller white capital letters. This time, the background is a vibrant gradient, starting with a bright, sunny yellow at the top and smoothly transitioning to a rich orange at the bottom. The lighting is implied by the gradient, creating a warm, energetic atmosphere. There are no other elements in the frame, maintaining a strong branding focus. The camera is static, presenting the logo clearly against this colorful backdrop.
0:23carhartt logo black background final
The scene concludes with the Carhartt 'C' logo, a yellow stylized 'C' resembling a gear cog, positioned centrally against a solid black background. Below the 'C' is the word 'Carhartt' in white, followed by 'COMPANY GEAR' in smaller white capital letters. This is an exact repetition of the opening scene, providing a strong, consistent brand bookend. The lighting is even, highlighting the bright yellow and white against the deep black. The overall mood is clean, professional, and definitive. The camera remains static throughout this final sequence, allowing the logo to stand out.
