A medium shot from behind a woman wearing a dark brown coat and a black knitted beanie with a large light brown pom-pom, as she walks towards the entrance of a Target store. The iconic red Target logo with a white bullseye is prominently displayed on the red building facade above the glass double doors. Snow is visible on the ground to the right, along with some orange traffic cones and white signage. The lighting is overcast, typical of a winter day. The text overlay "Things I wish I knew as a first time mom" in white sans-serif font is positioned at the bottom center of the frame.
0:01shopping in target A medium shot of the same woman from the previous scene, now inside the brightly lit Target store. She is walking down an aisle, looking towards a display of 'first day' kids vitamins. She is positioned on the left side of the frame, facing slightly right, wearing the same brown coat and black beanie. The store aisle is well-lit with fluorescent lights, and various products are visible on shelves in the background. A large red sign with 'Expect More, Pay Less.' and a Target logo is visible above the display she's approaching. She holds an empty red Target shopping basket in her left hand. The text overlay "Things I wish I knew as a first time mom" remains at the bottom center.
0:02selecting product A close-up shot of the woman's fair-skinned hand reaching for a white and green 'first day KIDS THE MULTI' vitamin container on a store shelf. The container is cylindrical with a white top label featuring the 'first day' logo and product name, and a green bottom label indicating 'NO JUNK' and a raspberry flavor. Other similar containers are visible on the green display unit, which is labeled 'KIDS'. The background is slightly blurred, showing other store shelves. The lighting is bright and even, typical of indoor retail.
0:03adding groceries to basket An overhead shot looking down into a red perforated Target shopping basket. The woman's hand, partially visible with a brown coat sleeve, first places a bunch of green bananas with blue stickers into the basket. Immediately after, she adds two navel oranges. The background consists of various fruits in the brightly lit produce section, including vivid yellow lemons and green mangoes. Finally, the 'first day KIDS THE MULTI' vitamin container, which she had picked up earlier, is also placed into the basket, alongside the fruit. The color palette is vibrant with the red basket, green bananas, orange oranges, and yellow lemons, suggesting a fresh and healthy selection.
0:05product demonstration with children This scene is a fast-paced montage of various close-up to medium shots, all focusing on a parent's hands and different young female children interacting with the 'first day KIDS THE MULTI' vitamin container. The container is typically held by an adult's hands, which are fair-skinned with short nails and a ring. The children, all young, blonde, and female, eagerly take gummies from the blue bottom part of the container. The container itself is prominently displayed, featuring a blue bottom with green jungle animals (monkeys and a toucan) and a white/green top labeled with product info and raspberry graphics. Specific shots include: a child in a jungle-themed shirt reaching for the container; a brief close-up of a blue cup filled with dark brown gummy vitamins; a child in red berry pajamas reaching into the blue container, taking a gummy, and at one point putting the lid back on; a child in a white 'NIKE' t-shirt reaching for the container; a child in a pink dress reaching; and finally, a child in a pink Minnie Mouse pattern shirt taking gummies and putting them in her mouth. The background varies but consistently depicts a bright, warm indoor home setting, often with wooden tables or light-colored countertops. The rapid cuts create a dynamic feel of a daily routine.
0:19child smiles with product A medium shot of the 'first day KIDS THE MULTI' vitamin container (white/green top, blue bottom with jungle animals) sitting prominently on a light-colored countertop. In the blurred background, a young blonde female child, wearing a pink long-sleeved shirt with a Minnie Mouse pattern, is smiling broadly and looking towards the camera. Another child is slightly visible behind her, also in the blurred background. The lighting is bright and natural, likely from a window, creating a warm and inviting atmosphere. The scene conveys happiness and satisfaction, serving as a positive closing image for the product.
