0:00split screen talking head and welding boots This scene employs a vertical split-screen format. The upper half features a medium shot of a male speaking directly to the camera. He is positioned centrally, with shelves displaying numerous work boots creating a blurred background. The lighting is bright and even, highlighting his face. The lower half is a close-up, low-angle shot focusing on a pair of light brown work boots with black laces and thick white soles, placed on a dark metal grate. Bright sparks from welding activities fly around the boots, creating a dynamic and industrial atmosphere. The color palette combines the earthy tones of the boots with the cool blue and bright white of the sparks. Overlaid white text, 'Girouard,' appears centrally on the screen.
0:01split screen talking head and boot with landscape The scene continues the vertical split-screen. The top half remains a medium shot of the same male speaker, now with a slightly more animated expression, indicating he is deep in his explanation. The background of stacked boots remains consistent. The lower half transitions to a stylish close-up of a single, dark brown work boot with a lighter tan accent around the ankle, and a clean white sole. This boot stands on a textured, dark surface with a serene, blurred landscape of dark mountains and reflective water behind it, creating a sense of rugged beauty. The lighting is soft but highlights the boot's texture. White overlaid text, 'of BRUNT,' is visible. The overall mood shifts towards aspirational and rugged.
0:02split screen talking head and laced boot This split-screen scene maintains the male speaker in the upper frame, offering a medium shot as he continues to talk, his expression thoughtful. The background of stacked boots remains consistent. The lower half presents a close-up of a different work boot style, light brown with dark laces and purple accents on the sole. This boot is set on a rough, rocky terrain with a blurred, dark background, possibly suggesting a natural, rugged environment. The lighting emphasizes the textures of the boot and the ground. White overlaid text, 'Workwear.', is prominent. The visual elements reinforce the brand's connection to demanding environments.
0:03close up boot on wood This low-angle close-up shot focuses on a sturdy, well-worn work boot, likely brown or dark tan, with distinctive stitching on the toe. The boot is stepping onto a wooden plank, which is being held or guided by hands at the left of the frame. The background is a warm, blurred wood-toned environment, possibly a construction site or workshop. The lighting is natural and slightly diffused, highlighting the texture of the boot and the wood. The action suggests practical, hands-on work. White overlaid text, 'people', appears near the center of the frame.
0:04medium shot boot in smoke A dramatic medium shot features a single light brown work boot with prominent lacing and a white sole, standing on a dark, reflective surface. The boot is enveloped in billowing white smoke, creating an ethereal and slightly mysterious atmosphere. The smoke curls and dissipates around the boot, highlighting its form. The background is completely dark, ensuring full focus on the boot and the smoke. The lighting is soft and directional, illuminating the smoke and the boot's details. White overlaid text, 'the country', is positioned centrally, enhancing the visual effect.
0:05medium shot person climbing stairs This low-angle medium shot captures the lower half of a person's body, specifically their legs and feet, as they ascend wooden stairs. The person is wearing dark brown work pants and sturdy brown work boots with moc-toe stitching. The boots show some signs of wear and dirt, indicating active use. The wooden stairs are rustic, with visible grain and construction details. The background is blurred, suggesting a construction site or unfinished interior. The lighting is even and functional. White overlaid text, 'asking us', appears over the person's upper leg, following the movement.
0:06low angle person walking A low-angle medium shot captures a person's legs and feet as they walk towards the camera, away from a bright light source in the background. The person is wearing dark brown work pants and robust brown work boots that appear well-used and slightly dusty, suggesting a working environment. They are walking along a wooden-planked hallway, with blurred wooden studs visible on either side, typical of an unfinished building. The lighting is natural, coming from the bright background, creating a slight silhouette effect. White overlaid text changes from 'try on' to 'apparel' and finally 'person.' as the person walks forward.
0:08split screen talking head and retail announcement This vertical split-screen features the male speaker in the upper half, now animated and enthusiastic, with an open-mouthed expression conveying excitement. The background of shelves with boots is still visible but slightly more blurred, emphasizing the speaker. The lower half of the screen is a static graphic with a black background, showcasing the 'BRUNT' logo (red hexagonal icon with orange text), followed by
0:12split screen talking head and man pointing at boots The vertical split-screen continues. In the upper frame, the male speaker gestures with his hands, displaying a more inviting and encouraging expression. The background with shelves of boots remains. The lower frame shows a different male, seen from the back and slightly to the side, pointing towards a shelf filled with various work boots. He is wearing a cap, a plaid shirt, and jeans, suggesting a customer or employee in a retail setting. The shelves are well-lit, showing rows of neatly arranged boots. The scene uses warm, inviting lighting. White overlaid text, 'you can', is visible, continuing the speaker's thought.
0:14split screen talking head and man examining boot This split-screen segment maintains the speaker in the top frame, his expression now more focused and serious, conveying the quality message. The lower frame features a medium shot of a man (different from the speaker) in a dark t-shirt and cargo pants, seated on a bench, intently examining a dark work boot in his hands. He is inspecting the boot closely, turning it over to view details. The setting appears to be a retail store with benches for trying on boots. The lighting is soft and focused on the product. White overlaid text, 'the comfort.', signifies the benefit of the product.
0:16split screen talking head and man trying on boot The split-screen continues with the male speaker in the top frame, maintaining a serious but reassuring expression. In the bottom frame, a medium shot shows a male in a bright yellow t-shirt and dark pants, seated and trying on a work boot. He is leaning forward, focused on adjusting the boot, emphasizing the comfort and fit. The background shows parts of the retail store, with shelves and possibly display units, maintaining the immersive shopping experience. The lighting is practical and bright. White overlaid text, 'head over', guides the viewer to the next step.
0:17split screen talking head and boot sole detail This vertical split-screen features the male speaker in the upper frame, his expression now lively and gesturing with his hands, indicating instruction. The background of boots on shelves is still present. The lower frame shows a close-up of the sole of a work boot, revealing a robust, textured tread pattern with the 'BRUNT' logo embossed on it. An orange accent is visible near the heel. The camera then smoothly transitions to an extreme close-up of a boot's side, focusing on an eyelet with a braided lace and a small 'BRUNT' logo badge. The lighting is crisp, highlighting the intricate details and branding. White overlaid text 'BRUNTWORKWEAR.COM' appears, directly related to the call to action.
0:19split screen talking head and boot stitching detail The split-screen continues with the male speaker in the upper frame, his expression now more refined, making a small, precise gesture with his hand, suggesting attention to detail. The background remains consistent. The lower frame shows an extreme close-up of the meticulous white stitching on a brown leather work boot, emphasizing the quality and craftsmanship. The texture of the leather is prominent, highlighted by focused lighting. The shot is static, allowing full appreciation of the detail. White overlaid text, 'locator', appears, directing the audience to specific information.
0:21screen recording website store locator This scene is a full-screen screen recording of the 'BRUNT WORKWEAR' website, specifically the 'FIND RETAILERS NEAR YOU' page. The screen displays a clear, minimalist interface with a search bar labeled 'Type a City or State' and an orange search button. Below this, a dynamic map of North America is shown, initially wide, then smoothly zooming into a specific region, demonstrating the store locator functionality. The branding ('BRUNT' logo in a red hexagon) is visible at the top. The overall color palette is clean, predominantly white with blue and green map elements. White overlaid text, 'location', and 'to you.', appears, guiding the user's focus.
