0:00happy woman on phone This medium close-up shot features an older woman, likely in her 60s or 70s, with short, neatly styled, curly gray hair, sitting and looking intently at a light pink smartphone. She wears a casual long-sleeved shirt with distinct black and white horizontal stripes. Her face is lit warmly from the front, emphasizing a wide, genuine smile and crinkles around her eyes, conveying a strong sense of happiness and satisfaction. She holds the smartphone comfortably with both hands, suggesting engagement with its content. The background is softly blurred, showing a home interior with a subtle staircase structure in warm, neutral tones. A dynamic black diagonal overlay initially covers the upper-left part of the frame, gradually receding to reveal a yellow Western Union logo and a small circular icon featuring the flag of Guatemala. As the scene progresses, large, vibrant yellow Spanish text, "Ándale, esas son ofertas." (meaning "Wow, those are deals."), appears boldly over the woman and her phone, momentarily drawing attention before fading. The overall mood is positive and inviting, with the bright yellow elements providing a cheerful contrast to the more subdued background. The framing focuses tightly on the woman's upper body and the phone, making her reaction the central point of interest.
0:04offer text screen This scene presents a static, graphic screen dominated by a bright, optimistic yellow background, which fills the entire frame. Bold, black sans-serif typography is centrally placed, declaring the main offer: "$0 de tarifa* de transferencia en tu primer envío en línea." (meaning "$0 transfer fee* on your first online transfer."). The asterisk indicates further details provided below. Beneath this main message, a smaller, lighter gray text block serves as a disclaimer: "Western Union obtiene ganancias del cambio de divisas. No válido para tarjetas de crédito ni transferencias dentro de los Estados Unidos." (meaning "Western Union makes money from currency exchange. Not valid for credit cards or transfers within the United States."). In the top-left corner, the iconic Western Union logo, rendered in black and yellow, is clearly visible, ensuring brand recognition. In the top-right corner, a small, circular icon displays the flag of Guatemala, indicating a specific regional or target audience focus for the offer. The composition is clean and direct, designed to quickly convey key information. The stark contrast between the black text and the vibrant yellow background maximizes readability and visual impact, reinforcing the clarity of the financial benefit.
0:08call to action screen The scene transitions to a solid, stark black background, serving as a clean and dramatic backdrop. Centered at the top, the prominent Western Union logo appears in its distinctive yellow and white color scheme, reinforcing brand identity. Below the logo, a clear and direct call to action is presented in bold, vibrant yellow text: "Descárgala ahora." (meaning "Download it now."). This imperative instruction encourages immediate user engagement. Further down, two widely recognized app store badges are displayed side-by-side. On the left, the "Consíguelo en el App Store" (Get it on the App Store) badge with the iconic Apple logo. On the right, the "DESCARGAR EN Google Play" (DOWNLOAD ON Google Play) badge with its familiar triangular logo. Both badges are in white with black text, standing out against the dark background. The arrangement is symmetrical and balanced, designed for ease of readability and to guide the viewer towards the next step. The static camera ensures all information is clearly presented without distraction. The black, yellow, and white color palette is consistent with Western Union's branding, delivering a professional and conclusive message.
