0:00emily hickey
0:00goop
0:00co-founder & ceo at chief detective
0:00hi guys, i'm emily hickey and i run an advertising agency
0:04called chief detective. I want to show you my secret weapon on brightening
0:07my under eye area in exactly 10 minutes.
0:09this is a ritual i do every single morning without fail.
0:12I don't do a lot on skincare. I don't use botox.
0:14I've never done anything. a super bad area of my own
0:17skincare is my under eyes. i have huge black circles under my eyes...
0:20I'm 51 and I'm in the throws of menopause.
0:23Anyway, I'm obsessed with these things
0:25and I happen to know a lot about it
0:27because I've talked to everybody at goop about it,
0:29including the formulator, including gwyneth.
0:30they have the highest standards. their goals with
0:32these were just to reduce puffiness and dark
0:35circles under your eyes and to brighten up your eyes.
0:37and their theory there is that when you wake up
0:39your eyes, you wake up your whole face.
0:41it's a really powerful serum
0:43that you could actually just sell in a bottle
0:45as an eye serum, but they put them into these masks
0:47because it's a better delivery format
0:49for getting the serum into the thin skin around
0:51the area, around your eyes.
0:52does it give you instant results?
0:54does it give you long-term results? is it game changing for the marketplace?
0:56they don't want to bring anything to market at goop beauty
0:59that isn't game changing, which I think is really cool.
1:00and I love these freaking things
1:02because they really do have an effect.
1:03it's my number one most gifted item.
1:05I always keep like three of these things on hand.
1:08I wake up, I put these on, they're cold.
1:09I love how they feel.
1:10and then I'll use them again
1:12like midday if I feel like I'm looking
1:14particularly banged up that day.
1:15so many of the founders I work with,
1:18even some of the top beauty founders in the industry
1:20swear by these eye masks. So for me,
1:22these are literally the perfect beauty product.
1:24I'm obsessed with them. I love it as a ritual.
1:27they make me look like I slept, even though I didn't.
1:30they make my eyes brighten.
1:31they get rid of the dark bags and the puffiness
1:33and the circles. these are basically a no makeup makeup look for me.
