0:00amazon checkout screen A close-up shot of an Amazon webpage displayed on a laptop screen. The primary focus is on the shopping cart summary, which shows a subtotal of $29.90 for one item. A mouse cursor hovers over a prominent yellow 'Proceed to checkout' button. Below this, there's a section titled 'Customers Who Bought Items in Your Recent History Also Bought', featuring images and prices for 'Carpe Exfoliating...' ($14.99) and 'Carpe Clinical Strength...' ($24.95) products. The top of the browser window shows Amazon's navigation bar with options like 'Home', 'Groceries', 'Prime', 'Pharmacy', 'Customer Service', and 'Cart'. The overall color palette is dominated by Amazon's white, orange, and blue UI, with the warm yellow button drawing attention. The lighting is bright and even, illuminating the screen clearly. Text overlays like 'STOP BUYING', 'BUYING', and 'AMAZON' appear on screen, emphasizing the message.
0:02amazon checkout red x This scene continues from the previous one, showing the same Amazon checkout page on a laptop screen. A large, dynamic red 'X' graphic rapidly appears and overlays the yellow 'Proceed to checkout' button, visually striking it out. The entire screen briefly blurs and shakes, creating a sense of immediate rejection and urgency. The motion graphics emphasize the disapproval of purchasing Carpe products from Amazon. The background UI elements remain the same, but the central action is the animated 'X' and screen movement, conveying a forceful 'stop' message. The lighting is consistent with the previous scene, maintaining a bright, well-lit digital interface.
0:02woman with laptop talking A medium shot captures a young Caucasian woman, approximately 25-35 years old, with long wavy brown hair with blonde highlights, standing in what appears to be a modern living room. She is wearing a light blue sleeveless top and white trousers. She holds an open silver laptop (likely a MacBook) in her left arm, displaying the Carpe brand's colorful website with various product images and promotional text. She gestures enthusiastically with her right hand as she speaks directly to the camera, her facial expression conveying excitement and confidence. The background is a warm, slightly blurred interior with a grey sofa, a wooden coffee table, and a glimpse of a dining area, suggesting a comfortable home environment. Natural light streams in from an unseen window, illuminating her from the left. Text overlays 'WEBSITE', 'CRAZY', and 'RIGHT' punctuate her speech.
0:05carpe sticks on rock outdoor A medium close-up shot of four identical orange Carpe antiperspirant sticks arranged in a line on a rough, grey, natural rock surface. Each stick is cylindrical with a slight curve, prominently displaying the 'carpe' logo in white. The labels on the sticks indicate 'NEW LOOK SAME GREAT FORMULA' and feature different variants like 'Fresh Powder' and 'Citrus & Salt'. The background is a shallow depth of field, revealing lush green trees and a bright blue sky, indicating an outdoor, natural setting. The lighting is bright and sunny, creating clear shadows and highlighting the vibrant orange of the product packaging. Text overlays '4' and 'STICKS' appear on screen.
0:07woman with floating gifts A medium shot focuses on the same young woman in her living room, her expression wide-eyed with genuine surprise and excitement. She is wearing the same light blue sleeveless top. Her hands are spread wide, as if conjuring or receiving the three animated red gift boxes with golden ribbons that float playfully around her mid-section. The gift boxes are bright and festive, drawing attention to the promotional offer. The background is a slightly blurred, warm-toned interior, similar to previous indoor scenes, with a couch and decor. The natural lighting remains consistent, softly illuminating her face and the floating graphics. Text overlays 'AMAZING' and 'GIFTS' are displayed on screen, reinforcing the message of free gifts.
0:09woman receiving package A medium wide shot from a slightly high angle shows the young woman, still in her light blue top and white trousers, squatting down at the entryway of her home. She is reaching for a large, bright orange package, clearly branded with the 'carpe' logo, that rests on the doorstep. The flooring is a light wood laminate, and the doorway features dark wooden trim and a light grey textured wall. As she picks up the package, she looks up towards the camera with a joyful and satisfied smile. The scene evokes a sense of receiving a desirable delivery. The lighting is natural and bright, suggesting daytime. Text overlays 'FREE' and 'AMAZON' are present, with 'AMAZON' appearing when she looks up.
0:11woman intensely talking A close-up shot of the young woman from previous scenes, her face filling a significant portion of the frame. She is wearing the light blue sleeveless top. Her eyes are wide and intense, and her mouth is slightly open as if mid-sentence, conveying a powerful and slightly dramatic emotion. She gestures subtly with her hands as she speaks directly into the camera, emphasizing her point. The background is a soft, warm blur, ensuring all focus remains on her expressive face. The lighting is natural and consistent, highlighting her features. A text overlay 'COMPETE' appears on screen, underscoring her statement.
0:13woman pointing hurry A very tight close-up shot of the young woman's face, now with a more serious and urgent expression. She points her right index finger directly towards the camera, as if giving a direct instruction or warning. Her head is slightly tilted, adding to the assertiveness of her gesture. The background remains a shallow, warm blur, ensuring the viewer's attention is fully on her and her message. The natural lighting continues to illuminate her features clearly. A prominent text overlay 'HURRY' appears on screen, amplifying the sense of urgency.
0:14carpe sticks overhead limited An overhead shot shows four orange Carpe antiperspirant sticks arranged in a gentle curve on a white, woven or textured fabric surface. Each stick is cylindrical and clearly displays the 'carpe' logo in white and the 'NEW LOOK SAME GREAT FORMULA' text. The background is simple and clean, highlighting the products against the light-colored textile. The lighting is even and soft, providing a bright, clear view of the products. A text overlay 'LIMITED' appears on screen, stressing the limited-time nature of the offer.
0:15carpe sticks on table selling A medium shot features four orange Carpe antiperspirant sticks standing upright on a polished, light-colored wooden table. They are arranged in a straight line, showcasing their distinctive orange packaging, white 'carpe' logo, and 'NEW LOOK SAME GREAT FORMULA' text. In the background, a dark wooden cabinet with two doors and a leafy green houseplant provide an indoor setting, slightly out of focus. The lighting is bright and even, casting subtle shadows and highlighting the texture of the wooden table. A text overlay 'SELLING' appears on screen, indicating the product's popularity and rapid sales.
0:16woman holding carpe outdoors excited A medium shot of the young woman, dressed in her light blue top, standing outdoors. She holds a fan of four orange Carpe antiperspirant sticks up near her face, looking directly at the camera with an open-mouthed, very excited expression. The background is a vibrant, lush green tree line under a clear blue sky, suggesting a sunny day in a park or garden. The bright natural light illuminates her and the products. Her body language is energetic and happy, emphasizing her enthusiasm for the product. A text overlay 'CHECK' appears on screen, encouraging viewers to engage.
0:17woman waving goodbye gone A close-up shot frames the young woman's face as she smiles widely and waves goodbye with one hand towards the camera. Her expression is cheerful, satisfied, and friendly, serving as a concluding visual. She is wearing the same light blue sleeveless top. The background is a soft, warm blur, ensuring that her expressive face is the primary focus. The natural lighting continues to highlight her features. A final text overlay 'GONE' appears on screen, reinforcing the urgency and encouraging immediate action before the offer or product is no longer available.
