0:00man in drugstore aisle
A medium shot captures a man standing confidently in a brightly lit drugstore aisle, looking directly at the camera. He is positioned slightly to the left, with product shelves extending behind him into the distance on both sides. Overhead fluorescent lights illuminate the scene, creating a bright and even ambiance. Signs hanging from the ceiling indicate categories like 'deodorant', 'oral care', 'shaving needs' on the left, and 'conditioner', 'salon hair care', 'shampoo' on the right. The shelves are packed with various boxed hair and beard dye products, predominantly 'Just For Men' brand, in shades of green, blue, and red. The man gestures with his hands, at times holding up one, two, and then three different product boxes to emphasize his point. The overall color palette is a mix of white (man's shirt, ceiling), black (man's pants), and the vibrant colors of the product packaging. Text overlays appear at various points: 'I used to have to buy', 'three different products', 'to cover my grays', 'for my hair', 'I had to buy this product', 'for my beard when I used to have it', 'I had to get a second product', 'and finally, for root touch-ups on my temples, I had to get a third product.' and 'Why do I need to have three different products to cover my grays?'.
0:15simpler product introduction
A medium close-up shot focuses on a white cylindrical aerosol can of 'SIMPLER HAIR COLOR' standing upright on a light brown wooden surface. The can has a black cap and features a minimalist square logo with a stylized 'S' in white. Next to the bottle, a white comb with fine teeth is laid flat. The background is a clean, minimalist white wall, creating a stark contrast that highlights the product. The lighting is soft, bright, and even, casting minimal shadows and giving the scene a fresh, clean aesthetic. The overall color palette is dominated by white, black, and the warm tones of the wooden surface. A text overlay reads: 'We've developed a Simpler way.'.
0:16product application demonstration close up
An overhead close-up shot focuses on a pair of hands demonstrating the product application. The right hand holds the white 'SIMPLER' product bottle, while the left hand holds a small, white comb with fine teeth. A small amount of light brown foam is being dispensed from the bottle onto the teeth of the comb. The background is blurred, showing hints of a dark, possibly tiled surface. The lighting is bright and even, accentuating the details of the hands and product. The dominant colors are white from the bottle and comb, and the light brown of the dispensed product. A text overlay states: 'with safer ingredients'.
0:17man applying product to beard
A close-up shot, eye-level, features a man applying the product to his beard using the white comb. He is seen from the chest up, with a white t-shirt visible. The background consists of a light-colored wall and a portion of a white door, suggesting a bathroom setting. The lighting is bright and even, highlighting the details of his face and the product. He looks slightly to the right, concentrating on the application. The product, a light brown foam, is visible on the comb as he works it into his beard. The color palette is dominated by white, skin tones, and the dark brown/grey of his hair and beard. A text overlay reads: 'that are gentler on your skin.'.
0:19product bottle in hand multi use
A close-up shot shows a fair-skinned hand holding the white 'SIMPLER HAIR COLOR' aerosol can, rotating it slightly to display its design. The bottle has a black cap and the 'SIMPLER' logo in black lettering. In the blurred background, various product accessories are visible, including a small black pouch and white cleansing wipes. A black product box is also partially visible, hinting at the packaging. The scene is brightly and evenly lit, emphasizing the product's clean design. The dominant colors are white (bottle), black (cap, logo), and the muted tones of the background accessories, with a hint of warm brown from the surface it's on. A text overlay says: 'One can gives you as many uses'.
0:20split screen comparison old vs new
This scene is a split-screen comparison. The top half is a medium close-up of several crumpled and damaged hair dye boxes, with dark brown liquid oozing and spilled across a countertop, conveying a sense of mess and waste. The background is a blurred drugstore aisle, similar to the opening scene. The bottom half is a close-up of a fair-skinned hand neatly holding the white Simpler comb, which has a controlled amount of light brown product foam perfectly dispensed onto its teeth. This is set against a dark countertop. The lighting in both sections is bright, but the top section feels harsher to highlight the mess, while the bottom is clean and even. The color palette contrasts the dark, messy browns and blacks of the spilled products with the clean white and light brown of the Simpler product. A text overlay across both screens reads: 'as all four of these boxes combined.'.
0:23man applying product to beard smile
An extreme close-up shot focuses on the face and hands of the man applying the product. He is seen smiling subtly towards the camera while holding the white product bottle and comb. The bottle is being squeezed to dispense more light brown foam onto the comb. The background is out of focus, suggesting a clean, light-colored interior. The lighting is bright and even, highlighting his pleasant expression and the product application. The color palette is composed of skin tones, white, and the light brown of the product. A text overlay reads: 'And you can use it'.
0:24man applying product to beard eye contact
A medium close-up shot shows the man from the previous scene, now looking directly at the camera while applying the light brown product foam to his beard with the white comb. He is in a bathroom setting, with a white door visible on the left and a light-colored wall behind him. The lighting is bright and even, coming from the front, creating a clean and clear visual. His movements are deliberate and controlled as he combs the product through his facial hair. The color palette is clean, featuring white (t-shirt, door), skin tones, and the dark/grey tones of his hair and beard. A text overlay says: 'and reuse it for your hair, beard, and touch-ups.'.
0:27product box on doormat
A medium shot, taken from a slightly overhead perspective, shows a sleek black product box resting on a brown 'WELCOME' doormat. The box is positioned centrally on the mat. Behind the mat, a dark blue front door is visible, slightly ajar, with a white threshold. The lighting is bright and natural, suggesting outdoor daylight, casting soft shadows. The scene conveys a sense of delivery and anticipation. The dominant colors are dark blue, brown, black, and white (text on the mat). A text overlay reads: 'We're so confident you'll love it'.
0:28unboxing product
An overhead medium close-up shot shows a pair of hands opening a black product box on a light-colored, speckled countertop. The box has a clean, minimalist design with a white 'SIMPLER' logo. As the box is opened, the interior lid reveals a 'WELCOME' message in white text. The lighting is bright and even, highlighting the details of the box and the hands. The primary colors are black and white from the packaging, contrasted with the light grey of the countertop. A text overlay states: 'that we're offering free shipping'.
0:30product application close up bathroom
An extreme close-up shot, slightly overhead, focuses on the hands dispensing product. The right hand holds the white 'SIMPLER' product bottle, while the left hand holds the white comb. Light brown foam is being squeezed from the bottle onto the comb's teeth. The background is a softly blurred light blue wall, suggesting a bathroom setting. The lighting is bright and even, illuminating the product and hands. The color palette consists of white (bottle, comb), light brown (product), and soft light blue (background). A text overlay reads: 'and free returns. So give us a try'.
0:32simpler box and instructions
A medium close-up shot, from an overhead perspective, displays the opened black 'SIMPLER' product box on a light-colored, speckled countertop. Inside the box, a 'WELCOME' card is visible on the lid, and an instruction booklet titled 'SIMPLER HAIR COLOR' is nestled within the box's compartment. The booklet features a clean design with white text and a simple graphic. The lighting is bright and even, highlighting the crisp details of the packaging and printed materials. The dominant colors are black and white from the box and its contents, set against the light grey of the countertop. A text overlay appears at the bottom: 'at SimplerHairColor.com'.
0:34product in box final
A medium shot shows a fair-skinned hand holding the white 'SIMPLER HAIR COLOR' aerosol can, then gently placing it back into its open black product box. The box, with its white 'WELCOME' lid message visible, rests on a light-colored, speckled countertop. The lighting is bright and even, creating a clean and inviting atmosphere. The focus is on the product and its packaging, emphasizing ease of use and presentation. The color palette includes white (bottle, welcome message), black (box), and light grey (countertop). A text overlay says: 'and if you don't like it, it's on us.'.
0:36call to action graphic
A full-screen static graphic features a white 'SIMPLER HAIR COLOR' aerosol can centrally positioned within a large white circle. The circle is enveloped by a glowing green ring that subtly pulsates. Below the circle, a prominent green rectangular button displays the text 'BUY NOW!'. A digital mouse pointer icon is shown hovering over and then clicking the 'BUY NOW!' button. The background is a dynamic, abstract pattern of dark grey and black, resembling swirling fabric or smoke, adding a sophisticated touch. At the very bottom of the screen, the brand name 'SIMPLER HAIR COLOR' is displayed in large white capital letters. The overall impression is clean, modern, and direct, designed to encourage a purchase. The dominant colors are black, dark grey, white, and bright green.
