0:00before hair color montage
This scene is a rapid montage showcasing three different 'before' hair looks of the same woman. The first shot, lasting 1 second, is a medium close-up of a young woman with long, dark, wavy hair, running her hands through it. She wears a white top with black trim, and a small eye-shaped pendant. Her expression is neutral, looking directly into the camera. The background is a plain light wall with soft, warm lighting. The second shot, lasting 1 second, transitions to the same woman with long, blonde, wavy hair, also running her hands through it, making a playful 'kissy' face. She wears a black ribbed tank top and a silver necklace. The lighting is bright and even. The third shot, lasting 1 second, shows her with long, dark brown hair, looking over her left shoulder, with her right hand touching her exposed shoulder. She wears an off-the-shoulder red top. The background is a plain white wall with warm, soft lighting. In all three shots, the text 'HAIR DYE ROUTINE' in white capital letters appears at the bottom of the screen.
0:03comment bubble reaction
This is a medium close-up of a young woman with long, dark, wavy hair, looking thoughtfully to her right. Her head is slightly tilted, and her lips are slightly parted in a contemplative expression. She wears a light blue sleeveless top with buttons down the front. The lighting is bright and natural, coming from the front-right, creating soft shadows. The background is a warm brown wooden closet door and a light beige wall, with a small part of a white air vent visible at the top. Around her head, several white speech bubble graphics with various positive comments about her hair color are digitally overlaid, like 'Omg your hair colour is stunning where do you get it done?' and 'This colour on you is EVERYTHING literally obsessed!!'.
0:06pre dye hair showcase
This is a medium close-up shot of the same young woman, positioned slightly off-center to the left. She has long, dark brown hair with lighter, sun-kissed ends, indicating a grown-out style. She points her right index finger at her hair, indicating the current state. Her expression is serious, looking directly into the camera. She wears a black short-sleeved top. The background is a plain white wall and a light brown wooden door frame. Bright, natural light illuminates her from the front. The text 'So, I don't go to the salon' is overlaid at the bottom left, with a red 'X' graphic next to 'salon'.
0:07dispensing dye into glove
This is a close-up shot focusing on a pair of hands. The left hand holds a white and pink hair dye bottle, squeezing its contents. The right hand, wearing a clear plastic glove, is held underneath to catch the dispensed product, which appears as a light, creamy brown liquid. The background is a clean bathroom setting with white and beige tiles. The lighting is bright and even, highlighting the product. The text 'or use those messy drugstore dyes anymore.' is overlaid at the bottom of the screen.
0:09product unboxing presentation
This scene is a quick series of medium close-up shots of the woman interacting with the hair dye product. The first shot shows her holding a sleek black box with a minimalist 'S' logo in white. She points to the logo with her left index finger, looking at the camera with a subtle smirk. The background is a warm brown wooden closet door and a plain white wall. The second shot shows her pulling a white aerosol can from a black drawstring bag labeled 'SIMPLER'. Her expression is focused. The third shot captures her holding the white 'SIMPLER HAIR COLOR' can up, making a playful, slightly scrunched face at the camera, with the can positioned prominently. The lighting is bright and natural throughout, casting soft shadows. The text 'I use Simpler Hair Color' with a green checkmark appears, followed by 'because it comes ready to use in a can'.
0:12product components close up
This scene features two close-up shots of the hair dye product components. The first shot shows a pair of hands holding the 'SIMPLER HAIR COLOR' can prominently. The can is white with black text and a silver top. In the blurred background, a black box, a black drawstring bag, and an instruction manual are visible on a light brown wooden surface. The second shot transitions to the hands holding a white brush, designed for hair dye application, with a comb on one side and bristles on the other. The background elements remain similar. The lighting is bright and directional, creating distinct highlights on the product. The text 'NO MIXING' with a green checkmark appears in the first shot, followed by 'NO MEASURING' with a green checkmark in the second shot.
0:15dispensing dye onto brush
This is a medium close-up shot of the woman. Her hair is parted into sections, with the top portion clipped up, revealing her dark brown roots and some lighter ends. She holds the white hair dye brush in her left hand and dispenses the light brown, creamy hair dye directly from the can onto the brush with her right hand. Her eyes are focused on the task, and her expression is neutral and concentrated. She wears a black t-shirt. The background consists of a light beige wall and a warm brown wooden door. The lighting is bright and natural, coming from the front, creating soft highlights on her hair and skin. The text 'I just dispense it straight onto the brush' is overlaid at the bottom.
0:17hair dye application process
This extended scene details the hair dye application process through a series of medium close-up shots. The woman, with her hair neatly sectioned and the top portion clipped, applies the light brown dye to strands of her hair using the white brush. She wears black plastic gloves for protection. The camera captures various angles: her applying to side sections, looking at the camera with a neutral expression, looking down at her hands, and focusing on the ends of the hair. As she applies, her hair becomes coated with the creamy, light brown dye. The background alternates between a plain light wall and a warm brown wooden door. The lighting is consistent: bright and natural, highlighting the process. Text overlays appear progressively, emphasizing the product's benefits: 'and apply it section by section through my hair.', 'In this case, I'm coloring my full hair to go a bit darker, but you can also use it just for root touch-ups.', 'The formula is gentler', 'it doesn't use PPD', 'AMMONIA', 'PARABENS', 'NO BURNING', 'NO IRRITATION', and 'and it leaves my hair soft and shiny every single time.' Red 'X' marks highlight excluded ingredients, while fire and sad face emojis represent burning and irritation, respectively, with a cross-out icon.
0:35waiting for dye to set
This is a medium shot of the woman, now with her hair fully coated in the dark dye and clipped up into two messy buns on top of her head. She is positioned slightly to the left, looking to the right with a slightly impatient or contemplative expression. Her hands are clasped gracefully under her chin. She wears a black ribbed tank top and a silver necklace. Her fingernails are painted bright red. The background is a warm brown wooden wall with a white air vent visible at the top right. The lighting is bright and natural, coming from the front, casting soft shadows. The text 'I leave it on for about 30 minutes,' is overlaid at the bottom.
0:37post rinse reveal
This is a medium close-up shot of the woman with her now wet and freshly rinsed dark hair. She brings her red-painted hands together, covering her mouth and lower face, then quickly pulls them away to reveal an excited, open-mouthed expression with bright eyes, looking directly into the camera. She wears a light blue ribbed sleeveless top. The background is a warm brown wooden closet door. The lighting is bright and natural, illuminating her face and newly vibrant hair. The text 'rinse it out, and that's it' is overlaid at the bottom.
0:39after hair color showcase
This is a medium shot of the woman, now with her hair fully styled, long, dark, and noticeably shiny. She is positioned facing slightly to the right, showcasing her hair as she runs her left hand through it, pulling a section forward to emphasize its texture and color. Her expression is one of satisfaction and confidence. She wears a light blue ribbed sleeveless top. The background is a warm brown wooden door. Bright, natural light from the front-right illuminates her hair, creating a lustrous sheen. The text 'rich, natural-looking color that looks like I just walked out of a salon.' is overlaid at the bottom.
0:42amazed reaction to hair
This is a medium close-up of the woman, now facing directly towards the camera, with an expression of open-mouthed amazement and wide eyes. Her long, shiny, dark hair frames her face perfectly. She places her hands on her chest, fingers splayed slightly, conveying a sense of pleasant shock or awe. She wears a light blue ribbed sleeveless top. The background is a warm brown wooden door, softly blurred. Bright, natural light illuminates her face, highlighting her flawless complexion and the vibrant color of her lips. The overall mood is one of self-admiration and surprise at the excellent results. The text 'At this point, hairstylists might actually get a little bit scared.' is implied by the clip's context and her expression.