0:00problem demonstration and hook The scene opens with an extreme close-up, focusing on a Caucasian male's hands. The left hand, adorned with a black digital watch on the wrist, is held palm-up and appears slightly glistening with a clear, liquid substance, suggesting sweat or a product that feels wet. The right hand holds a small, white, cylindrical product with a cap, from which a clear liquid is being squeezed onto the left palm. The background is blurred, showing hints of orange and white surfaces, possibly a bedsheet and a person's clothing. The lighting is bright and warm, creating soft highlights on the skin. A prominent black text overlay reads 'Trying to beat a B*illion dollar industry With my invention', acting as a compelling hook. There's a distinct 'pop' sound effect as the product is squeezed. The camera remains static, maintaining the tight focus on the hands and the product.
0:03problem agitation talking heads The scene features two young adult Caucasian males sitting behind a wooden table, facing the camera directly in a medium shot. The man on the left wears a dark brown t-shirt and round spectacles, gesturing with his hands as he speaks, exhibiting an animated and confident expression. The man on the right wears a light green t-shirt, smiling calmly and leaning slightly forward. On the table in front of them, aligned neatly, are six small, white cylindrical product bottles, each with a different colored label (orange, red, blue, purple, light blue, and white), clearly displaying the 'carpe' brand name. The background is a vibrant light pink wall with numerous shelves filled with smaller, identically branded product tubes or containers, arranged symmetrically to create a visually appealing, branded environment. Above them, a large neon orange 'C' logo glows brightly. The lighting is soft and even, highlighting their faces and the products. A black text overlay reads 'Tried Carpe? Not satisfied? This is for you.' which changes to specific questions about the competitor's product: 'Was it sticky?', 'Medicinal smelling?', and 'Not effective enough?'.
0:06competitor product demonstration The camera cuts to a close-up of a Caucasian male's hands holding a white cylindrical 'carpe' antiperspirant product. The hand on the right firmly holds the base of the product, while the left hand demonstrates the rotating mechanism at the bottom, which pushes the solid stick up. The product label is white with blue text, clearly visible, indicating it's an 'ANTIPERSPIRANT UNDERARM' product. The background is blurred, featuring a soft pink color, consistent with the previous branded environment. The lighting is soft and bright, emphasizing the product and hands. The hands are clean and well-maintained. The action suggests an inspection or demonstration of the product's functionality, possibly highlighting a flaw or an aspect that is 'not effective enough', as indicated by the prior dialogue. A black text overlay 'Not effective enough?' remains visible, connecting this visual directly to the stated problem.
0:09solution reveal and call to action The scene returns to the two young adult Caucasian males, presented in a medium shot behind the wooden table, with their product bottles arranged in front. The man on the left, wearing a brown t-shirt and spectacles, actively engages the camera with expressive hand gestures. The man on the right, in a green t-shirt, smiles confidently. The background is the same branded pink wall with shelves of product and the glowing orange 'C' logo. The lighting is consistent, bright and even. The black text overlay from before ('Tried Carpe? Not satisfied? This is for you.') fades out. It is replaced by a new, prominent orange banner at the top of the screen stating 'up to 56% off with FREE shipping', followed by white text 'Click link below!'. The men speak directly to the viewer, introducing their improved product and detailing the promotional offer. They conclude with a call to action to visit their link. The camera remains static throughout this segment.
