0:00man pouring sand on armpit The scene opens with a close-up, slightly low-angle shot of a young man wearing glasses, a dark red t-shirt, and black gloves, pouring light-colored sand from a clear glass beaker onto the armpit of a young woman. The woman is lying on her side, facing the camera, with her arm raised. She is wearing a white sports bra and has dark hair. An orange pillow supports her head. The background is a plain light-colored wall with two simple, framed, abstract black-and-white art pieces. The lighting is bright and even, suggesting indoor studio lighting. The overall color palette is warm with the orange pillow and dark red shirt contrasting with the light wall and sand. A text overlay reads: 'the secret to our deodorant is sand' with a winking emoji.
0:01man with sweaty armpits demonstration The scene transitions to an outdoor setting with a clear blue sky and lush green trees in the background, bathed in bright, natural sunlight. A young man, wearing glasses and a dark red t-shirt, is positioned behind a wooden box with two empty clear cylindrical containers on top. He holds a light blue, crumpled cloth and is actively placing it into the left cylinder. Below the cylinders, a white sign with a red border has the text 'YOUR ARMPITS' and two red upward-pointing arrows. The man looks directly at the camera, speaking with an engaging expression. Text overlays include: 'armpits are sweaty,' and 'inject them with Botox.'
0:03man with smelly armpits demonstration The outdoor scene continues, with the man still behind the wooden box and two clear cylinders. He is now holding a raw fish over the left cylinder, adding to the absurdity of the demonstration. The blue crumpled cloth is still visible inside the left cylinder. The right cylinder remains empty. The background features green trees and a bright blue sky under strong sunlight. The text overlay changes to 'If they're smelly, use a deodorant.' The man maintains eye contact with the camera, continuing his speech.
0:05man with staining clothes demonstration The outdoor setting persists. The man, wearing glasses and a dark red t-shirt, is now placing a white solid stick (resembling a deodorant or antiperspirant) into the right clear cylindrical container. The left container still holds the blue crumpled cloth and the raw fish. More cloths, including a yellow one and white ones, have been added to the left cylinder, indicating a growing mess. The bright sunlight illuminates the scene, casting soft shadows. A text overlay appears: 'if they're staining your clothes, soak them in vinegar.' The man looks towards the camera, maintaining a serious but engaging demeanor.
0:06man with dry armpits demonstration The outdoor setup with the wooden box and two clear cylinders remains. The man is now pouring a clear liquid from a larger white bottle into the right cylinder, which contains the white stick from the previous shot. The liquid creates splashes and bubbles. The left cylinder is now overflowing with various crumpled cloths and the raw fish. Bright natural sunlight bathes the scene. A text overlay reads: 'If they're dry and irritated, use a lotion.' The man looks directly at the camera, his expression suggesting he's narrating the absurd solution.
0:07man with smelly armpits lotion demonstration The outdoor scene persists. The man is now squeezing a yellow tube, presumably lotion, into the right cylinder, which is now filled with a white foamy liquid. The left cylinder is still brimming with crumpled cloths and the fish. The intense sunlight highlights the liquids and objects. A text overlay says: 'And if you want them to smell sexy, put on some cologne.' The man looks directly into the camera, maintaining his narrative style.
0:09man with cologne demonstration The outdoor scene shows the man with the two cylinders on the wooden box. He has just placed a bouquet of red roses into the left cylinder, which is now overflowing with the clothes and fish. Simultaneously, he sprays a mist from an unseen dispenser into the right cylinder, causing more foam to appear on the surface of the liquid. The bright sun casts crisp shadows. The text overlay reads: 'The problem is, if you try to buy each one of these individually, you're spending hundreds of dollars.' The man looks at the camera, completing his elaborate, comedic demonstration.
0:12close up foamy concoction A close-up shot focuses on the right cylindrical container, filled with a foamy, off-white liquid and some grainy sediment at the bottom. The liquid is bubbling slightly, reflecting the bright outdoor sunlight. The background is blurred, showing green grass and trees. The text overlay, 'if you try to buy each one of these individually,' appears as the camera slightly adjusts its angle to frame the concoction, emphasizing the unattractive mixture.
0:14money in concoction with checkout screen This close-up shot continues to feature the foamy liquid in the cylindrical container, but now a hand drops several crumpled one-hundred dollar bills into the mixture, which quickly become soaked. An overlay of an e-commerce checkout screen is prominently displayed in the upper part of the frame, showing 'Subtotal (5 items): $353.55' and a 'Proceed to checkout' button. The text overlays 'you're spending hundreds of dollars' and 'And who wants this stuff?' reinforce the financial burden and undesirability. The background is out of focus, maintaining emphasis on the container and the money.
0:17solution reveal carpe deodorant The scene shifts back to a medium shot of the man in the outdoor setting. He emphatically picks up the cylinder containing the messy concoction and walks a few steps away from the wooden box. With a decisive motion, he empties the contents onto the grass, creating a visible splash of liquid and foam. He then turns back to the camera, holding up a sleek white stick of 'Carpe' deodorant, clearly displaying the brand name and product. The bright green grass and trees form the background under a clear blue sky. Text overlays include: 'Let's get rid of all of this, because you can literally get the same benefits in one stick of Carpe.' The man's expression is confident and victorious as he presents the solution.
0:22carpe deodorant ingredients benefits A close-up shot focuses on the Carpe deodorant stick, which is white with a red label, standing upright on a clean white surface outdoors. The background is blurred green grass and trees under soft sunlight. A finger gently pushes the product up from the dispenser. Text overlays highlight the product's advantages: 'Carpe uses ingredients proven to stop sweat, prevent odor, and actually reduce bacteria growth.' The camera remains static, emphasizing the product's details and the text.
0:27bacteria comparison petri dishes This close-up shot provides a direct visual comparison of product efficacy. Two clear petri dishes are placed side-by-side on a white surface, with a Carpe deodorant stick standing behind the left one and a generic white deodorant stick behind the right one. The left petri dish, representing Carpe's effect, shows significantly less yellow bacterial growth compared to the right petri dish, representing generic deodorant, which is covered in more pronounced yellow bacterial colonies. A finger points to each dish sequentially. The background is blurred green foliage. Text overlays emphasize the comparison: 'Just look at the difference between the bacteria on an armpit wearing Carpe and an armpit wearing generic deodorant. Eww.' The lighting is natural and bright.
0:33carpe product offer details The camera pulls back slightly to reveal four Carpe deodorant sticks in a row on a white surface, each with a different colored label (purple, brown, red, light blue), suggesting various scents. Behind them is an orange zippered pouch. The background remains blurred green foliage under bright sunlight. As the voiceover details the offer, animated graphic overlays appear on screen: 'Click the link' with arrows, 'free shipping!', 'UP TO 56% OFF', and visual icons representing the bundle contents (4 deodorants, 3 wipes, 1 lotion, 1 gift, 1 shipping truck). Finally, '100% money-back guarantee' appears. The scene maintains a static, slightly low-angle shot, focusing on the products and the dynamic text overlays.
0:47final call to action with man The scene shifts to a medium-shot of the man, now leaning over the table with the four Carpe deodorant sticks and the orange pouch. The product bundle icons and text overlays from the previous scene remain visible: 'Click the link', 'free shipping!', 'UP TO 56% OFF', and '100% money-back guarantee'. He gestures with his hands, engaging the viewer directly. He then picks up one of the purple-labeled Carpe deodorants, holding it up while speaking. The background is the same blurred green trees and blue sky. The lighting is bright and natural. The man's expression is enthusiastic and persuasive, emphasizing the value proposition one last time.
