0:00woman in bathroom demonstrating deodorant problems A medium shot of a woman in a light gray bathroom, centered in the frame. She has medium-length curly gray hair and is wearing a black long-sleeved shirt and blue jeans. Her eyeglasses hang around her neck. The background features a white toilet on the left, a small white digital scale on the floor behind it, and a window with white blinds on the back wall. The lighting is bright and even, coming from overhead. She performs actions indicative of deodorant failure: first, she waves a piece of toilet paper under her arm, then lifts her arm as if checking for sweat, and finally, she holds up a gray long-sleeved shirt with visible pit stains. Overlayed white text lists issues: 'Signs your deodorant isn't enough', '- pit stains by 10am', '- reapplying deodorant constantly', '- ruined outfits', '- stress sweat = worse sweat', '- always feeling damp'. The overall color palette is muted with grays, whites, and the woman's dark clothing.
0:04woman introduces solution The scene continues with the same woman in the light gray bathroom, now with a more neutral, confident expression. She is still centered in a medium shot. The background elements remain consistent, including the white toilet and window. She points her right index finger upwards and then makes a 'come here' gesture with her hand, encouraging the viewer to pay attention. White text overlaid on the upper left side of the screen reads 'Try this', indicating a shift towards a solution. The lighting remains bright and even. The color palette is consistent with the previous scene, focusing on cool grays and the woman's dark attire.
0:06close up single deodorant product A close-up shot focuses on a single, vibrant orange 'carpe' deodorant stick placed on a white bathroom counter next to a silver sink faucet. The product features clear labeling, including 'NEW LOOK SAME GREAT FORMULA' at the top and 'carpe' prominently in white letters down the side, along with a 'CITRUS' scent description. The background is a slightly blurred reflection in a mirror, showing parts of the bathroom. The lighting is bright and direct, highlighting the product. A hand, likely the same woman's, with a gold ring on the ring finger, points to the deodorant. White text overlay reads 'Apply once daily'. The dominant colors are the bright orange of the product against the white counter and silver fixtures.
0:08close up multiple deodorant products A close-up shot showcases three vibrant orange 'carpe' deodorant sticks lined up on a white bathroom counter. Each product is identical to the one seen previously, displaying 'NEW LOOK SAME GREAT FORMULA' and the 'carpe' brand. Different scent labels like 'COCONUT', 'CITRUS', and 'POWDER' are visible on the individual products. The background remains a blurred reflection, likely of the bathroom. The lighting is bright and even. The same hand, with the gold ring, enters the frame from the left and points to the group of deodorants. White text overlay at the bottom reads 'Stock up & save'. The color palette is dominated by the bright orange of the products against the clean white counter.
0:10overhead view carpe product display An overhead shot provides a wider view of a collection of 'carpe' brand products arranged on a white bathroom counter. The display includes three orange deodorant sticks (as seen before), a white box labeled 'CLEAN TOWELS XL', a small orange zippered travel pouch with 'carpe' branding, and a smaller orange tube of 'carpe' face product. A hand reaches into the frame from the top right to adjust one of the products. The background is a reflective mirror, showing a dimly lit room beyond the counter. The lighting is bright directly over the products. Text overlays appear sequentially: 'Up to 56% Off with 4 FREE gifts' first, then 'Get it while it's on sale'. The color scheme is dominated by white, orange, and the light wood tone of the counter, creating a clean and appealing display.
