0:00host interviews male subject The scene opens with a dynamic, handheld medium shot, focusing on a male host from behind, facing another male subject in a crowded outdoor night setting. Bright string lights illuminate the background, which features a building with 'TWO' visible in neon signs, indicating a bar or restaurant. Numerous blurred people are moving in the background, creating a lively atmosphere. The host, wearing a dark maroon t-shirt and glasses, extends his hand towards the subject. The camera slightly wobbles, suggesting a handheld, on-the-go feel. Dominant colors are the warm yellow of the lights, the dark clothing of the subjects, and the brick/wood facade of the building. The mood is energetic and social. A prominent white text overlay at the top reads 'The night life LOVES Carpe' and at the bottom 'You wear Carpe?'.
0:01host presents product The camera shifts to a medium shot, now showing the host from a slightly different angle, revealing his profile as he holds up an orange Carpe deodorant stick towards the subject. The background remains a bustling night street scene with blurred figures and warm string lights. The host is smiling, and the subject is reacting positively. The focus is on the host presenting the product and the subject's immediate response. The orange product stands out against the darker clothing and night environment. Text overlays remain consistent: 'The night life LOVES Carpe' at the top and 'Yeah, yeah!' at the bottom.
0:02male subject gives testimonial The scene is a medium close-up of the young male subject from the previous shot, with the host's arm and hand holding the orange Carpe deodorant visible in the foreground, close to the subject's face. The subject is speaking directly to the camera, giving a testimonial. The background is still the lively, blurred night street scene, with string lights and people. The lighting is artificial, with warm tones from the background lights. The subject is animated, using hand gestures to emphasize his points. During the narration, a large, detailed image of an orange Carpe deodorant product ('Fresh Powder') with text 'continuous odor & sweat protection for all-day fresh' is overlaid on the lower left of the screen, momentarily shifting to a similar image of a smaller spray version. The overall color palette includes the dark shirt of the subject, the bright orange of the product, and the warm lights. The text overlays 'The night life LOVES Carpe' and 'Up to 56% OFF free shipping!' are persistently displayed. Additional text like 'Fresh Powder!', 'been wearing it', 'There's nothing', 'Dry as ****!', 'any other deodorant literally sucks', and 'Carpe for the win' appear as he speaks.
0:08female subject interviews part1 The camera captures a medium shot of a young female subject, smiling and speaking, next to a male friend who is also smiling. The host's arm and the orange Carpe deodorant are visible in the right foreground, positioned as if interviewing her. The background is a bustling outdoor night setting with blurred crowds and string lights. The female subject is animated, using her hands to express herself. The light is warm from the ambient string lights and street lamps. The text overlays 'The night life LOVES Carpe' and 'Up to 56% OFF free shipping!' remain, with 'fresh, clean' appearing at the bottom.
0:12female subject amazon call to action The shot is a medium close-up of the female subject, now holding a smartphone showing an Amazon product listing for Carpe deodorant. She points her finger towards the phone screen, emphasizing the product's availability. Her male friend is still visible, smiling in the background. The street setting with blurred crowds and lights persists. The overlayed Amazon product image prominently displays 'Carpe Underarm Antiperspirant Deodorant Advanced Sweat & Odor Protection Formula'. The mood is enthusiastic and persuasive. The main text overlays are still present, with 'On Amazon right now!' appearing at the bottom as she points.
0:13host and female subject discuss discount The shot returns to a medium framing of the host and the female subject. The host, now facing the camera more directly, gestures towards the female subject as he speaks, holding the orange Carpe deodorant. The female subject also holds her phone, looking at it and interacting with the host. Her male friend is still visible behind her. The background remains the lively night street scene. The text overlay 'Up to 56% OFF free shipping!' is prominent at the top, and 'Or click the link for 56% off' and '56?' appear at the bottom as they speak. The lighting is still from the warm ambient street and string lights, casting soft shadows. The overall mood is cheerful and engaging.
0:17product feature showcase This scene is a close-up, dynamic product showcase. Initially, two hands hold a single orange Carpe deodorant stick (Mountain Breeze scent) against the blurred backdrop of a massive, brightly lit football stadium at night, packed with spectators. The camera then slightly rotates and zooms out to reveal three different Carpe deodorant sticks (Coconut Vanilla, Rose Water, Mountain Breeze) side-by-side, all in the same orange packaging. The stadium lights illuminate the scene, creating a dramatic and aspirational setting. Text overlays include the persistent 'Up to 56% OFF free shipping!' and 'Carpe is a quick drying lotion...' 'odor and sweat,' 'unlike some deodorants that smell cheap,' and 'PREMIUM FRAGRANCES' appear sequentially with a voiceover. The focus is on the product's attributes and premium quality.
0:22host meets carpe guy The scene shifts back to the night street, with a medium shot of the host interacting with a new male subject. The host is initially shown from behind, then turns to face the subject. The subject, a larger male with a beard and a baseball cap, is visibly surprised and excited, yelling 'Are you the Carpe guy?' and 'Holy ****'. He gestures expressively with his hands. The host is smiling, holding the orange Carpe deodorant. The background features more blurred crowds and the building facade. The overhead lights are bright, creating a stark contrast with the night sky. The text overlay 'Up to 56% OFF free shipping!' is at the top, and 'are you ****' and 'the Carpe guy?' then 'Holy ****' and 'Nooooo' appear as dialogue. The interaction is high-energy and playful.
0:26host offers product to pizza eater The camera captures a medium shot of the host offering the orange Carpe deodorant to another young male subject who is holding a slice of pizza on a paper plate. The setting appears to be indoors or under an awning, with red brick walls and red framed doors in the background. The lighting is warm and more focused than the previous outdoor scenes. The subject is smiling and looks interested in the product. The host has a friendly expression. The text overlay 'Up to 56% OFF free shipping!' persists at the top, and 'I don't wear it but I need to wear it!' appears at the bottom. The atmosphere is casual and friendly.
0:29host interviews female subject again The scene returns to the female subject from earlier, now in a medium close-up, smiling broadly at the host who is positioned off-camera to her right. The host's arm holding the orange Carpe deodorant is visible in the right foreground, once again used as a 'microphone'. The background is the same crowded night street scene, heavily blurred. She wears a striking tiger-print blouse. The text overlay 'Up to 56% OFF free shipping!' is displayed, with 'You wear Carpe?' and 'No way!' appearing as dialogue. The mood is cheerful and slightly playful as she expresses surprise.
0:31female subject smells product gives testimonial The camera is in a medium close-up on the female subject, who is reacting to the Carpe deodorant. The host leans in to smell her, then she smells the product herself, expressing delight. She speaks animatedly, using hand gestures. The host's arm and the product are again in the foreground. The background is a busy night street, blurred. The female subject, dressed in a tiger-print blouse, explains the benefits of the product to her. The text 'Up to 56% OFF free shipping!' remains visible. Additional text like '*smells*', 'That smells clean sport. That smells amazing!', 'It makes me feel amazing', and 'Because I can wear light colored shirts without sweating through!' are overlaid, synchronizing with the dialogue. The lighting is still warm from the ambient streetlights. The mood is very positive and enthusiastic.
The scene is a medium shot of the female subject and the host taking a selfie together. They are both smiling widely and looking at the female's smartphone, which she holds up to capture the photo. The host holds the orange Carpe deodorant prominently, almost like a prop. In the background, a brightly lit 'WAFFLE HOUSE' sign is visible, along with blurred crowds. The lighting is a mix of the warm ambient streetlights and the bright sign. The mood is joyful and celebratory. The text overlay 'Up to 56% OFF free shipping!' remains. 'A selfie?' and 'Carpe man!' are overlaid as dialogue.
0:40male subject sniff test testimonial The scene features a new male subject, again in a night street setting with a 'WAFFLE HOUSE' sign in the background. The shot begins with the host's arm and the orange Carpe deodorant in the foreground. The subject, wearing a light polo shirt and a cap, is speaking, then the host leans in to sniff his armpit, leading to a surprised and happy reaction from both. A large image of the orange Carpe deodorant ('Mountain Breeze' scent) is overlaid as the scent is identified. The host and subject then engage in a high-five. The text 'Up to 56% OFF free shipping!' is at the top, and 'I've spent $80 on Carpe', '*sniffs*', 'Mountain Breeze', and 'I got it right, right? Let's go!' are overlaid. The atmosphere is lighthearted and playful.
0:46male subject testimonial cologne The scene is a medium close-up of the young male subject from the previous shot, speaking directly to the host (whose arm and the Carpe deodorant are visible in the foreground). The subject is explaining how people mistake Carpe for cologne. The background is a slightly different night street view with blurred cars and lights. The subject uses hand gestures to make his points. The text 'Up to 56% OFF free shipping!' persists at the top, and 'People think that I'm wearing uh, cologne' and 'They're always like, oh, what do you wear? what do you wear? And I'm like,' are overlaid. The mood is confident and informative.
0:50male subject testimonial sandalwood This is a medium close-up of the same young male subject, continuing his testimonial. He explains that he wears Carpe and gets compliments, specifically mentioning the 'Sandalwood' scent. A large image of the orange Carpe deodorant in 'Sandalwood' scent is overlaid prominently on the screen. The host's arm and the original orange Carpe deodorant are still visible in the foreground. The background is blurred, showing the night street scene with lights. The subject's expression is confident and almost boastful. The text 'Up to 56% OFF free shipping!' is at the top, and 'I wear Carpe', 'Every time I've worn Sandalwood, a girl says', and 'Holy **** you smell really good' are overlaid. The scene emphasizes the product's positive impact on social interactions.
