0:00problem setup woman in bathroom A medium shot of a woman standing in a bathroom, initially holding a grey long-sleeved shirt on a light blue hanger, looking directly at the camera with a slight frown. The background shows light gray walls, a white toilet with a beige seat to the left, and a white window with blinds behind her. Overhead, a circular recessed light illuminates the scene with soft, even lighting. The woman then raises her arms as if applying deodorant, before smoothly putting on a black long-sleeved top. The dominant color palette is cool grays and whites, with the woman's dark clothing providing contrast. White text overlay in a bold font reads 'Signs your deodorant isn't enough' at the top, and bullet points detail '- pit stains by 10am', '- reapplying deodorant constantly', '- ruined outfits', '- stress sweat = worse sweat', '- always feeling damp' in the center of the frame.
0:03solution intro woman pointing A medium shot of the same woman in a bathroom, framed similarly to the previous scene. She stands centered, looking directly at the camera with a more confident and knowing expression, as if about to offer a solution. Her right arm is raised and bent at the elbow, and she points her index finger upwards and slightly to the left, then makes a gesture as if presenting something. The background remains the same with light gray walls, a white toilet, and a window with blinds. The lighting is bright and even, emanating from an overhead recessed light. The color palette is predominantly cool grays, whites, and the woman's dark clothing. Bold white text overlay 'Try this' appears on the left side of the frame, indicating a call to action or a solution introduction.
0:05product close up single A close-up, slightly high-angle shot of a single orange Carpe deodorant stick standing upright on a clean, light-colored bathroom countertop. The counter has a subtle marble-like pattern, and a chrome faucet and sink edge are visible in the blurred background. The lighting is bright and overhead, casting soft shadows. The dominant colors are the vibrant orange of the product against the neutral whites and grays of the counter. The product label is clearly visible, showing 'NEW LOOK SAME GREAT FORMULA' and 'carpe' branding, along with 'CITRUS' and 'UNDERARM'. A fair-skinned hand with a gold ring on the ring finger gently points at the product from the lower left of the frame. White text overlay 'Apply once daily' is prominently displayed at the bottom of the frame.
0:07product close up multiple A close-up, slightly high-angle shot of three orange Carpe deodorant sticks standing upright on the same clean, light-colored bathroom countertop as the previous scene. They are arranged in a row, with the middle one slightly forward. The counter shows the same subtle marble-like pattern. The background is blurred, showing a mirror reflection of a person and parts of the bathroom. The lighting is bright and even, highlighting the products. The vibrant orange of the products dominates the color palette against the neutral background. The labels are clearly visible on all three products, showcasing 'NEW LOOK SAME GREAT FORMULA' and 'carpe' branding, with different scent variations like 'COCONUT', 'CITRUS', and 'POWDER'. A fair-skinned hand, identical to the previous scene, points at the products with its index finger from the lower left. White text overlay 'Stock up & save' is prominently displayed at the bottom of the frame, promoting a purchase incentive.
0:10product display full range A high-angle, overhead shot looking down at a collection of Carpe products displayed on a light brown wooden bathroom countertop, slightly to the right of a white sink basin. The products include a white rectangular box of 'CLEAN TOWELS XL', three orange Carpe deodorant sticks (matching previous scenes), and a small orange tube labeled 'carpe face' nestled in a small orange cosmetic pouch. A chrome faucet is visible to the left, and a blurred reflection of the bathroom interior and a person is seen in the mirror behind the products. The lighting is bright and directional from above. The color palette features the prominent orange of the Carpe branding against the whites of the towels box and the warm brown counter. A fair-skinned hand, similar to previous scenes, enters from the bottom-right, points towards the products, and then makes a circular gesture, emphasizing the array of offerings. White text overlay 'Up to 56% Off with 4 FREE gifts' is initially shown, followed by 'Get it while it's on sale', indicating promotional offers and urgency.
