0:00full shot initial outfit A well-lit, medium-wide shot of an East Asian woman standing centered in a modern, uncluttered apartment living space. She is wearing a crisp white oversized button-down shirt and dark navy blue flared trousers. Her long, dark hair is styled down. She looks directly at the camera, holding a small black microphone close to her mouth. The background features light wooden flooring, a light grey and white patterned rug, and minimalistic furniture, including a metal shelving unit with wooden accents and sparse decorations. Overhead lighting creates an even, bright illumination. A white text box with black sans-serif font, stating 'These work pants feel like leggings', is overlaid near the top center of the frame. The camera is static and level with the woman's torso, capturing her from mid-thigh up.
0:01detail shot brown pants A close-up shot focusing on the hip and thigh area of a person wearing camel-colored, straight-leg trousers. The hand of the person, adorned with a silver watch, is casually slipped into a pocket of the pants, demonstrating its functionality and fit. The trousers have subtle pleat detailing near the waistband. The lighting is soft and even, highlighting the fabric texture. The background is blurred, suggesting the same modern interior as the previous scene. The text overlay 'These work pants feel like leggings' persists at the top center of the frame. The camera is static, angled slightly downwards to capture the detail of the pants.
0:02full shot grey sweater blue pants A medium-wide shot showing the East Asian woman in a different outfit but the same living space. She is now wearing a soft grey knit sweater and dark navy blue straight-leg trousers. Her hair remains long and dark. She stands facing the camera with a neutral, pleasant expression. The background elements, including the wooden floor, patterned rug, and minimalist shelving, are consistent. The bright, even lighting from overhead illuminates the scene. The text 'These work pants feel like leggings' is still present at the top of the screen. The camera is static, maintaining a similar framing to the first scene.
0:03full shot speaking about stretch The East Asian woman is back in the white oversized shirt and dark navy blue flared pants, standing in the same modern living space. She holds the microphone and speaks directly to the camera, her expression engaged and informative. The background, including the wooden floor and minimalist furniture, is unchanged. The text 'I love that these stretch' is now displayed in a white box in the upper center of the screen. The lighting is consistent, providing a bright and airy feel. The camera remains static and at a medium-wide angle, focusing on her upper body and the pants.
0:04medium shot demonstrating fit This scene quickly transitions between a medium shot and a slightly wider medium shot of the East Asian woman, still in the white shirt and dark navy blue flared pants. She demonstrates the fit and shape of the pants by touching her waist and then standing confidently. The background is consistent with the modern apartment setting, maintaining bright, even lighting. Text overlays change from 'but they still hold their shape' to 'so the silhouette is so flattering', emphasizing the product's benefits. The camera is static, focusing on her mid-section and legs to highlight the pants' features.
0:07full shot emphasizing comfort A medium-wide shot of the East Asian woman in the white shirt and dark navy blue flared pants, speaking directly to the camera. She holds the microphone and gestures with her free hand, emphasizing her point. The modern apartment interior, with its wooden floor and shelving unit, is visible in the background under bright, consistent lighting. A text box with 'but you're still comfortable' is overlaid at the top center. The camera remains static, framing her from mid-thigh up.
0:08product name reveal and detail This scene begins with a medium-wide shot of the East Asian woman in the white shirt and dark navy blue flared pants, striking a confident pose with her arms crossed, smiling at the camera. This is followed by a lower body shot, focusing on the pants as she shifts her weight slightly, showcasing the flare. The modern apartment setting and bright lighting persist. Text overlays identify the product: 'these are the Spanx' and 'perfect fit Ponte Pant'. The camera is static for both parts of this sequence, first capturing her from mid-thigh, then shifting to just above the waist for the lower body shot.
0:11full shot speaking pull on A medium-wide shot of the East Asian woman in the white shirt and dark navy blue flared pants, once again speaking directly into the microphone. She gestures with her hand, illustrating the pull-on nature of the pants. The familiar bright and airy living space, with its wooden floor and shelving, serves as the background. The text overlay 'They're a pull-on style pant' is displayed. The camera remains static, framing her from mid-thigh upwards.
0:12close up blue straight leg pants waist A close-up shot of the waist and hip area of the dark navy blue straight-leg trousers, which are worn by the model. A hand (implied to be the model's) reaches down and pulls on the waistband to demonstrate its smooth, button-less design. The fabric appears sleek and structured. In the background, the lower edge of a light grey sweater is visible, indicating a different outfit combination. The text overlay 'with no zippers or buttons' highlights this specific feature. The lighting is bright and even. The camera is static, focused on the detail.
0:13close up fabric swatch A close-up shot of the East Asian woman holding up a folded swatch of dark navy blue fabric, speaking directly to the camera. Her face is in the upper part of the frame, smiling. The fabric appears soft and smooth, with a slight sheen. The background is blurred, maintaining the light and airy feel of the apartment. The text 'with a premium' is overlaid at the top center. The lighting is frontal and soft. The camera is static, focusing on her face and the fabric swatch.
0:15full shot demonstrating fabric feel This scene combines a medium-wide shot of the East Asian woman in the white shirt and dark navy blue flared pants, lightly touching her stomach/waist area, followed by a close-up on the waistband of the same pants as her hands pull the fabric. She is standing in the familiar modern living space under bright, consistent lighting. Text overlays appear: 'ponte fabric' and then 'so it literally feels like you're wearing leggings', emphasizing the comfort. The camera is static, alternating between a medium-wide framing and a close-up on the pants' waist.
0:17close up stretching fabric A tight close-up on the East Asian woman's hands as she stretches a swatch of dark navy blue fabric. Her face is partially visible in the upper frame, with a slightly surprised or impressed expression. The fabric clearly shows its elasticity as it's pulled taut. The background is blurred. The text overlay asks 'do you guys see the stretch on these'. The camera is static, focusing intently on the fabric and hands.
0:18full shot formal occasion This scene shows the East Asian woman in the white shirt and dark navy blue flared pants. It starts with a medium-wide shot of her facing the camera and speaking into the microphone, then transitions to a side profile shot where she stands facing to the left, showcasing the pants' silhouette from the side. The modern apartment environment with its wooden floors and shelving unit remains consistent, under bright, even lighting. Text overlays appear: 'right now' and 'pair that'd be perfect for work or any formal occasion'. The camera is static for both views, providing a comprehensive look at the outfit's suitability.
0:22versatility dress up down This scene rapidly cuts between a close-up of hands pulling on the waistband of camel-colored straight-leg pants and a medium-wide shot of the East Asian woman in the white shirt and dark navy blue flared pants, lightly walking forward and smiling. The environment is the familiar modern apartment with consistent bright lighting. The text overlays 'I feel like' and 'to be dress up or down' highlight the pants' versatility. The rapid cuts and differing outfits emphasize the transformational aspect. The camera is static in both shots, but the rapid editing creates dynamic visual flow.
0:24full shot grey sweater versatility stretch The East Asian woman is presented in the grey knit sweater and dark navy blue straight-leg trousers in a series of shots. It begins with a medium-wide shot of her smiling with arms crossed, then transitions to a side profile as she slowly turns, showcasing the garment's fit. The scene concludes with her facing the camera, adjusting the waistband to demonstrate its stretch. The modern apartment interior provides a consistent, brightly lit backdrop. Text overlays 'so they're super versatile' and 'As you can tell there's so much stretch' appear. The camera remains static throughout these different poses, highlighting the pants' features and versatility.
0:28montage call to action A rapid montage of close-ups and full shots showcasing different outfits and pants details, culminating in a clear call to action. The scenes include a close-up of hands stretching the waistband of camel-colored straight-leg pants, a full shot of the woman in a grey sweater and dark blue straight-leg pants, a side profile of the woman in white shirt and brown straight-leg pants, another full shot of her in white shirt and brown straight-leg pants, and finally, a close-up on the brown pants' waistband with a hand in the pocket. The consistent bright, modern apartment background ties the montage together. Text overlays 'on the waistband', 'these make getting dress so much easier', and 'so make sure to go check out Spanx' are displayed. The camera is static in each individual shot, but the quick cuts create a dynamic summary of the product's benefits and encourage engagement.
A bold, static end card with a vibrant red background. Centered on the screen is the brand name 'SPANX' in large, white, sans-serif capital letters, with a registered trademark symbol. Below the brand name, in smaller white text, is the marketing message 'FREE SHIPPING ON EVERYTHING'. The overall aesthetic is clean, direct, and brand-focused. There are no characters or complex visual elements, only the brand's identity and a promotional offer.
