0:00logo screen
The scene displays a minimalistic graphic of the words 'HUNGER IS' centered on a solid, vibrant teal background. The word 'HUNGER' is rendered in a bold, sans-serif font in a coral-red color, while 'IS' immediately follows in the same bold, sans-serif font, but in white, creating a strong contrast. A small, subtle registered trademark symbol (®) appears to the upper right of 'IS'. The lighting is even and flat, typical of a digital graphic, with no shadows or highlights. The overall color palette is dominated by the bright teal and coral-red, conveying a direct and modern aesthetic. There are no actions or camera movements.
0:01statistic screen 1
This scene presents a bold statistic in white and black text against a solid, warm pinkish-red background. The text reads '1 IN 6 CHILDREN IN AMERICA'. The numbers '1' and '6' are prominently displayed in black, while 'IN', 'CHILDREN', and 'IN AMERICA' are in white, all using a clean, sans-serif typeface. A thin, horizontal teal line appears and then quickly disappears beneath the word 'CHILDREN' before reappearing and settling below 'IN AMERICA', serving as a visual separator. The overall aesthetic is stark and impactful, designed to highlight the data. Lighting is uniform, and there is no camera movement.
0:03statistic screen 2
The scene features another textual statistic displayed on a solid, vibrant teal background, matching the initial logo screen. The text reads 'LIVE IN HOUSEHOLDS WITHOUT CONSISTENT ACCESS TO ADEQUATE FOOD.' The words 'LIVE IN HOUSEHOLDS', 'CONSISTENT ACCESS', and 'TO ADEQUATE' are in black, while 'WITHOUT' and 'FOOD.' are highlighted in a bright coral-red, drawing attention to critical keywords. Thin white horizontal lines appear dynamically above and below 'LIVE IN HOUSEHOLDS', and 'WITHOUT CONSISTENT ACCESS', and 'TO ADEQUATE FOOD.', segmenting the phrases. The color palette combines the teal background with black and coral-red text. The graphic is static with animated line elements, presented head-on without any camera movement.
0:08child with cereal call to action
A heartwarming medium shot frames a young girl with a radiant smile, leaning forward with her forearms resting on a light-colored table. In front of her is a white ceramic bowl filled with cereal and milk, with a white spoon partially submerged. Her brown hair is parted on the side and falls past her shoulders. The background is softly blurred, showing an indoor, possibly home, setting with warm, ambient lighting coming from the front, casting minimal shadows. Overlaid on the upper part of the image, the text 'HELP US PROVIDE BREAKFASTS' appears in teal, and 'TO CHILDREN IN NEED' appears in white, using a clean sans-serif font. At the bottom left, the 'HUNGER IS' logo (red 'HUNGER', white 'IS') is visible, next to a red stylized 'S' symbol, and a small 'Frosted Mini Wheats' cereal box logo with 'IN PARTNERSHIP WITH' text on the bottom right. The dominant colors are the warm tones of the girl's skin and cereal, contrasting with the vibrant overlay text colors.
0:13call to action donate
The final scene displays a clear call to action: 'DONATE NOW' in bold, white, sans-serif letters, centered on a solid, warm pinkish-red background. A thin, horizontal teal line animates, appearing from the center and extending outwards to perfectly underline the words 'DONATE NOW', then subtly retracting back into the center and disappearing, creating a dynamic visual effect. The lighting is even and flat, emphasizing the directness of the message. The color palette is dominated by the strong pinkish-red and the contrasting white text, with a pop of teal from the animated line, maintaining a consistent brand aesthetic with previous graphic scenes. There is no camera movement, focusing solely on the text and its animation.
