0:00initial product branding
The scene opens with a medium close-up shot of a person with rich, dark skin, facing slightly to the right, with their eyes closed and a serene expression. Their head is tilted slightly back, showcasing a long braided hairstyle pulled behind their head, though not fully visible. They wear a shiny, vibrant magenta bomber jacket that fills the lower half of the frame, and multiple silver necklaces, including one with a large pink star and gummy bear charms. The person's lips are exceptionally glossy, reflecting light, with a deep berry or plum-colored lip product. Their cheeks have a rosy blush, and they wear pink, dangling earrings. The background is a solid, rich magenta color, matching the overall color palette. Bright, white, sans-serif text overlays the image: 'elf' in large letters, with 'eyes.lips.face.' directly below it in smaller text. The lighting is soft but highlights the glossy textures on the lips and jewelry.
0:01glossy lips macro
This is an extreme close-up shot focused tightly on the lower half of a person's face, specifically their very full, glossy lips and the surrounding skin. The lips are coated in a highly reflective, dark berry-toned lip product, almost purple in hue, and appear slightly parted, indicating subtle movement or anticipation. Sparkling highlights are visible on the wet-look surface of the lips, suggesting a very emollient and shiny texture. The skin around the mouth has a subtle, healthy glow. The background is an out-of-focus, warm reddish-pink hue. Overlaid in bold, white, sans-serif text are the words 'DO YOUR LIPS A FLAVOR', centrally aligned. The lighting emphasizes the shine and texture of the lips, creating a luxurious and appealing visual.
0:02product with ingredients
The scene is a split-screen montage. The top left panel shows a vertical shot of an ELF 'Glow Reviver' lip product tube in a light pink shade, with its applicator extended, revealing a small bead of product on the tip, set against a solid magenta background. The bottom right panel features another ELF 'Glow Reviver' tube, this time in a slightly darker pink or berry shade, angled diagonally, with its applicator tip resting on a dark, glossy, liquid-like surface. This surface is mixed with what appears to be whole, fresh blackberries, creating a visual connection between the product and natural ingredients. The phrase 'YOUR LIPS A FLAVOR' is overlayed in bold white text, split between the two panels. The lighting is bright and even, showcasing the product details and textures clearly.
0:03multiple lip balm shades
This scene displays a vibrant grid of six ELF 'Glow Reviver Melting Lip Balm' tubes, arranged in two rows of three against a bright, solid magenta background. Each tube is vertically oriented, showcasing its distinct color and the applicator with a small, dollop of product on its tip, illustrating the various shades available. The colors range from light pinks and nudes to deeper berries and browns, indicating a diverse color palette. Overlaid in bold, white, sans-serif text, is 'new! GLOW REVIVER MELTING LIP BALM', emphasizing the product name and its novelty. The lighting is uniform and bright, ensuring each product's color and glossy texture is clearly visible and appealing, creating a clean and product-focused advertisement.
0:05berry lip application split
This scene is a split-screen composition. The top half shows an extreme close-up of a person's mouth, with their lips open, appearing to take a spoonful of a rich, dark berry-like substance, possibly a puree or balm, along with several whole blackberries. The substance is smeared attractively around the mouth, emphasizing the 'flavor' aspect of the product. A nose ring is visible on the person's septum. The lower half of the screen displays a vertical shot of an ELF 'Glow Reviver' lip product tube in a deep fuchsia color, with its applicator extended, showcasing a bead of product on the tip, all set against a matching magenta background. The bold white text 'new! GLOW REVIVER MELTING LIP BALM' is overlaid across both sections. The lighting is direct and bright, highlighting the glossy textures and colors in both parts of the frame.
0:06smiling model with berry product
A close-up shot captures a person from the chest up, with a radiant smile, eyes closed in joy, and head tilted slightly. Their face is illuminated with warm, soft light, highlighting their smooth skin and defined cheekbones. They have curly dark hair, and a silver septum piercing is prominently visible. Their eyelids are adorned with shimmery pink eyeshadow, and their lips are coated in a glossy, light pink or nude lip product. They are holding a spoon filled with dark berry-like puree and whole blackberries near their mouth, suggesting indulgence and flavor. The background is a solid, dark magenta, creating a harmonious and warm color palette. The overall mood is cheerful and inviting.
0:07cherries and flavors text
This scene employs a split-screen approach. The top half shows an extreme close-up of several bright red maraschino cherries submerged in a viscous, glossy red syrup, with dark stems peeking out. The cherries are glistening, reflecting light and emphasizing their juicy, succulent appearance. The bottom half features a similar composition of cherries in red syrup, but with more intense, star-like light reflections, creating a more dynamic and luxurious feel. The bold white text '6 ADDICTIVE FLAVORS' is overlaid across the bottom section, directly linking the visual of the cherries to the product's appeal and variety. The dominant color palette is vibrant reds and deep crimson, conveying richness and sweetness. The lighting is dramatic, enhancing the shine and texture of the cherries and syrup.
0:08gloss application and red liquid
This scene is a split-screen presentation. The top panel shows a close-up of a person's slightly parted lips, to which a pink lip gloss applicator is gently applying a clear, sparkling gloss. The lips are already glossy, and the added product creates intense, star-like light reflections, highlighting the wet, plump texture. The skin around the lips is smooth. The bottom panel shows a rich, dark red, highly viscous, and glossy liquid, possibly resembling melted candy or syrup, with numerous bright, star-shaped light reflections scattered across its surface, creating a dynamic and alluring effect. The bold white text '6 ADDICTIVE FLAVORS' is overlaid on the bottom panel. The dominant colors are vibrant pinks and deep reds, with brilliant white highlights from the gloss. The lighting is direct and dramatic, accentuating the high-shine finish of both the lips and the liquid.
0:09product texture and model smile
This scene is a split-screen composition emphasizing product texture and the user experience. The top panel shows a close-up of an ELF 'Glow Reviver' tube, in a light brown or nude shade, dispensing a thick, glossy streak of product onto a smooth, slightly textured surface, suggesting the balm's rich, buttery consistency. The light creates soft reflections on the product. The bottom panel features a close-up of a person's mouth and nose area. A finger, with a visible manicure, is gently dabbing or applying a glossy, nude-toned lip product to their lips, which are already shiny. The person has a subtle septum piercing. The bold white text 'BUTTERY MOISTURE. BUILDABLE TINT.' is prominently displayed over the top panel. The color palette consists of warm nudes, browns, and natural skin tones. The lighting is soft and even, highlighting the product's texture and the natural application process.
0:10glossy lips and gummy bear
This scene is a split-screen presentation. The top panel offers an extreme close-up of a person's full, glossy lips, coated in a shimmering, light plum or mauve-toned lip product. The lips are slightly parted, and numerous sparkling light reflections dance across their wet surface, conveying intense shine and plumpness. The surrounding skin is smooth. The bottom panel displays a single purple gummy bear candy, partially submerged and surrounded by a thick, highly glossy, vibrant purple liquid or jelly. Small bubbles or imperfections are visible in the glossy texture, adding a realistic touch. The overall color palette is dominated by rich purples and plums, with bright white highlights. The lighting is direct and intense, accentuating the high-shine finish of both the lips and the gummy bear liquid, creating a playful and appealing visual.
0:11melting butter pricing text
The scene features a close-up shot of a stick of yellow butter, positioned diagonally, slowly melting onto a smooth, light brown or peach-colored surface. As the butter melts, it forms a glossy, slightly transparent pool around its base, creating a satisfying visual of rich, creamy texture transforming into liquid. The butter itself appears solid yet soft, with visible lines from packaging or slicing. The bold white text '$9 AND BUTTER THAN THE REST' is overlaid prominently over the image, contrasting sharply with the warm tones of the butter and background, and cleverly playing on the word 'butter'. The lighting is soft and diffused, emphasizing the texture and gentle melting process without harsh shadows, creating an inviting and wholesome aesthetic.
0:13gloss stirring final branding
The final scene is a dynamic close-up of a brush or applicator stirring a vibrant, rich red, highly glossy liquid. The movement of the brush creates mesmerizing ripples and swirls in the liquid, enhancing its viscous and reflective qualities. Numerous small, bright, star-like light reflections dance across the liquid's surface, indicating extreme shine and a wet, luxurious texture. The background is a solid, vivid pink, contrasting beautifully with the deep red gloss. Bright white, sans-serif text overlays the image: 'elf' in large letters, with 'eyes.lips.face.' directly below it in smaller text, reinforcing the brand identity. The lighting is direct and intense, highlighting every sparkle and movement in the liquid, creating an energetic and luxurious final impression.
