0:00close up trimming patchy beard The scene opens with an extreme close-up of a man's lower face, focusing on his chin and mouth. The man has a ginger-brown, visibly patchy beard with thin, uneven growth, especially around the chin and lower jawline. A pair of small, sharp silver scissors are being used to trim a few stray hairs on the patchy section of the beard. The lighting is bright and even, highlighting the individual beard hairs. The background is blurred, suggesting a shallow depth of field, with indistinct warm tones. A yellow text overlay at the top reads 'How to grow a patchy beard'. The overall color palette is warm with the ginger beard and skin tones, contrasted by the metallic scissors. There is no discernible camera movement.
0:01man scratching patchy beard A medium close-up shot features a Caucasian man in his late 20s or early 30s with blue eyes and a light brown, somewhat unkempt beard. He is wearing a black crew-neck t-shirt. The camera is positioned slightly below his eye level, looking up at him. He is actively scratching his left cheek and jawline with his right hand, a gesture that conveys mild frustration or discomfort. His head is tilted slightly upwards, and his eyes are looking off-camera to the upper right. The background is a brightly lit, modern interior with white walls and a glimpse of abstract framed artwork on the left. The lighting is soft and even, suggesting natural light. Yellow text overlays appear, first saying 'Leave it up to genetics', then fading out and reappearing with 'and don't do anything.' The overall tone is casual and slightly self-deprecating.
0:03man combing full beard A medium shot captures a Caucasian man in his 30s with a dark brown, well-maintained full beard. He is wearing a black t-shirt and is seen from the chest up, positioned slightly off-center to the left. He is gently combing his beard downwards with a small, light-colored wooden comb. His facial expression is calm and confident, with a slight smile. He looks directly at the camera with an engaging gaze. The background is an interior space with white walls, a sunlit window on the right, and some greenery from a plant subtly visible, indicating a bright and pleasant environment. The lighting is soft, warm, and natural, creating a gentle glow on his face and beard. A yellow text overlay at the bottom reads 'But if you want to actually grow a REAL beard,'. The camera remains static throughout the shot.
0:05beard club kit outdoor An overhead medium shot displays a brown cardboard box filled with various black and yellow 'Beard Club' branded beard care products. The box sits on a textured, light wooden surface, possibly an outdoor table or deck, under bright natural sunlight that casts distinct shadows. The products include bottles of 'Beard Shampoo', 'Growth Vitamins', 'Growth Spray', and jars of 'Beard Balm', 'Hair Pomade', and 'Mustache Wax', along with a beard brush and a wooden comb. All products feature a prominent yellow 'B' logo with 'BEARD CLUB' text. The arrangement is neat and organized, showcasing the range of items. The background is a softly blurred outdoor setting with green foliage and a hint of blue sky. A yellow text overlay reads 'you need The Beard Club.' The lighting is high-key and direct, creating a vibrant and clean look.
0:07beard club kit indoor A medium close-up shot focuses on a collection of 'The Beard Club' products arranged neatly on a polished wooden table indoors. The products are identical to the previous scene: black bottles and jars with distinctive yellow 'B' logo branding, including beard shampoo, growth vitamins, beard oil, and a beard comb. The camera is positioned slightly above the products, looking down. The background is blurred, showing a modern living space with a television screen, plants, and a light-colored wall, indicating a home environment. The lighting is soft and diffused, creating a warm and inviting atmosphere. A yellow text overlay at the bottom reads 'The Beard Club is your one-stop shop'. The composition highlights the clean design and variety of the products, without any camera movement.
0:09close up combing thick beard An extreme close-up shot focuses on a man's lower face, specifically his mouth, chin, and a significantly thicker, darker brown beard compared to the initial patchy beard. A small, light-colored wooden comb is being used to smoothly comb through the dense beard hairs, moving downwards. The texture of the beard is highlighted, showing healthy, uniform growth. The lighting is soft and even, emphasizing the rich color and volume of the beard. The background is blurred and indistinct, with a hint of an olive green shirt or fabric. A yellow text overlay at the bottom reads 'for a thick, luscious beard.' The shot serves as a visual proof point of the desired outcome from using the product. The camera is static.
0:10screen recording quiz The scene displays a screen recording of a white mobile phone interface. The screen shows a quiz page titled 'Take The Quiz' at the top, with a close button (X) on the right. Below, it reads '3 of 3' and then prominently 'WHAT BOTHERS YOU MOST?'. The text is in a clear, sans-serif font. The screen is static, simulating a user interaction. A yellow text overlay at the bottom says 'take the quiz,'. The background is plain white, making the phone screen the sole focus. The lighting is bright and even, typical of digital display capture.
0:11beard club kit delivery This shot is a medium close-up, identical in composition to the earlier product shot at 0:05.8. A brown cardboard box filled with 'Beard Club' products (shampoo, vitamins, balm, wax, brush, comb, sprays) is positioned on a light wooden surface. Bright sunlight illuminates the scene, casting shadows and suggesting an outdoor setting. The camera slowly zooms out, revealing more of the sky above the box, emphasizing its outdoor placement and perhaps implying delivery. A hand then reaches into the frame and picks up the box. Yellow text overlays appear: 'and The Beard Club will deliver a Growth Kit' followed by 'with THE BEARD GROWTH essentials!'. The lighting is consistent with bright, natural outdoor light.
0:15close up derma roller An extreme close-up shot focuses on a black 'Derma Roller' with a textured handle and a rolling head covered in tiny needles. The product is held between the thumb and forefinger of a person, likely male, whose fair skin and short fingernails are visible. The background is a blurred, light-colored surface, possibly a bathroom counter. The lighting is bright and even, emphasizing the details and texture of the derma roller. A yellow text overlay reads 'Derma Roller'. The camera is static, allowing for a clear view of the product. The color palette is neutral, featuring black, skin tones, and subtle background colors.
0:16man using derma roller A medium close-up shot features a Black man in his late 20s or early 30s with long braided hair, one braid falling forward over his shoulder. He has a dark, well-defined beard, and is seen from the chest up, positioned slightly to the right of the frame. He is actively using the black Derma Roller on his right cheek and jawline, gently rolling it over his beard and skin. His expression is focused and serious, looking slightly upwards and to the left, as if observing his reflection in a mirror. He is wearing a light pink t-shirt and a prominent gold chain is visible around his neck. The background is a clean, bright white bathroom with white tiled walls, suggesting a routine of personal care. The lighting is bright and even, highlighting the action and the product. Yellow text overlays appear, first 'that not only stimulates your growth,' then 'but exfoliates the skin.'
0:19close up growth oil bottle An extreme close-up shot showcases a small, amber glass dropper bottle of 'Beard Club Growth Oil'. The bottle has a black cap and a black label with the distinctive yellow 'B' logo and 'BEARD CLUB GROWTH OIL - SIGNATURE BLEND' text. The label also specifies '1 fl oz | 30 ml'. The bottle is held centrally by a pair of hands, likely male, with fair skin and visible fingerprints on the fingers, adding a human touch. The background is blurred and light-toned, possibly an outdoor setting due to bright, even lighting. A yellow text overlay reads 'Growth Oil'. The camera is static, providing a clear and detailed view of the product. The colors are dominated by black, yellow, and amber tones.
0:20man applying beard oil A medium close-up shot captures a Caucasian man in his late 30s or early 40s, with short dark hair and a neatly trimmed dark beard, looking into a mirror (implied, as he looks off-camera to the upper left). He is bare-chested, revealing a muscular physique and tanned skin. He is applying a product to his beard and lower face with both hands, gently massaging it into his skin and hair. His expression is one of satisfaction and care, with a subtle smile. The background is a brightly lit, clean white bathroom with white subway tiles behind him and a metallic towel hook visible on the left. The lighting is bright and even, typical of an indoor bathroom setting. Yellow text overlays appear: 'that nourishes the hair follicles' and then 'while promoting healthy growth.' The camera is static, focusing on the man's grooming ritual.
0:24close up touching patchy beard An extreme close-up shot returns to a patchy beard, similar to the opening scene. The camera focuses on the side of a man's face, specifically his cheek and jawline, where his light brown beard is sparse and uneven, with individual hairs clearly visible. A finger with fair skin gently presses into the patchy area, drawing attention to the lack of density. The man's eye is partially visible at the top left, closed, and he has long, light brown hair flowing over his shoulder. The background is blurred and indistinct. The lighting is soft and natural, emphasizing the texture and sparse nature of the beard. Yellow text overlays at the bottom: 'If you’re fine with a patchy, uneven beard,' followed by 'then go ahead, keep doing what you’re doing.' This scene re-establishes the problem for comparison.
0:27man gesturing beard A medium shot shows a Black man in his late 20s or early 30s, looking directly at the camera with a confident and engaging expression. He has a short, well-groomed beard and a slight mustache, along with short, dark hair. He is wearing a black t-shirt and a prominent gold watch on his left wrist. He gestures with both hands towards his beard, making circular motions, as if encouraging viewers to consider their own beard or the product. The background is a clean, modern white room with a shelf on the left holding two white decorative candles and a subtle green plant. The lighting is bright and even, creating a clean and professional appearance. A yellow text overlay reads 'But if you're ready'. The camera is static. The man's direct gaze and gestures create a strong call to action.
0:29older man beard reflection A medium close-up shot captures an older Caucasian man, likely in his 50s or 60s, with a well-groomed white/gray beard and short gray hair. He is heavily tattooed on his arms, chest, and neck. He is bare-chested and looks intently off-camera to the upper right, as if admiring his reflection in a mirror. His expression is one of satisfaction and self-assurance. The background is a clean, modern bathroom with white subway tiles, similar to a previous scene, and a glass shower door. The lighting is bright and even, highlighting the details of his tattoos and beard. A yellow text overlay reads 'check out The Beard Club today!'. The camera is static, allowing the viewer to absorb the image of transformation and confidence, serving as a final proof point and call to action.
