0:00product intro close up A dynamic close-up shot focuses on a white, oblong bottle of Carpe Antiperspirant Underarm Lotion, held firmly in a gloved hand. The product features a prominent "carpe" logo and "FRESH POWDER" text. The hand, covered by a form-fitting black glove, is positioned just above an open cardboard shipping box, suggesting preparation for packaging. The background is shallowly focused, revealing the upper chest and face of a man wearing a dark olive green t-shirt, a black baseball cap, and glasses, with a trimmed beard. Hints of an industrial warehouse setting with shelves and fluorescent lighting are visible behind him. The lighting is bright and utilitarian, illuminating the product clearly. The overall color palette is dominated by the product's white, the dark green shirt, and the earthy brown of the box, contrasted by the black gloves. Prominent text overlays include "Deodorant built for sweaty dads" in a red rectangular bubble, "Our formulas" in black text, and a pink-bordered bubble stating "Free Shipping! Up to 56% Off".
0:01secondary product intro The scene shifts to display a bright orange, rectangular fanny pack, also held by the same gloved hands as in the previous scene. The fanny pack has a small white patch with a 'C' logo stitched onto it, hinting at brand identity. It is presented in a similar manner, just above an open cardboard box. The man's torso and face remain in the blurred background, maintaining visual continuity with the warehouse setting and fluorescent lighting. The color scheme features the vibrant orange of the fanny pack, black of the gloves, and the muted green of the shirt. Text overlays are "Deodorant built for sweaty dads" (red bubble), "are filled," (black text), and "Free Shipping! Up to 56% Off" (pink-bordered bubble).
0:02product packaging action A medium shot captures a man, seen mostly from the side, meticulously placing a white product into a standard brown cardboard shipping box. He wears a dark olive green t-shirt, a black baseball cap, and black gloves. He is positioned over a light brown wooden workbench. In the background, the vast interior of a warehouse is visible, characterized by high ceilings, industrial shelving filled with various boxes, and other workers in orange safety vests moving about. A large American flag is proudly displayed on a distant wall. The lighting is bright and evenly distributed by overhead fluorescent lights, casting minimal shadows. The dominant colors are the earthy tones of the wood and cardboard, the green of the shirt, and the orange of the safety vests. Text overlays remain consistent: "Deodorant built for sweaty dads" (red bubble), "are shipped" (black text), and "Free Shipping! Up to 56% Off" (pink-bordered bubble).
0:03host addressing camera warehouse A medium shot frames a man, consistent with the product demonstrator, speaking directly to the camera with an engaging and confident expression. He holds a white Carpe product in his left hand, clad in a black glove, and gestures with his right gloved hand. He wears a dark olive green t-shirt, a black baseball cap, and glasses. Behind him is the expansive, brightly lit warehouse, with shelves packed with boxes and other personnel in the blurred background. A large American flag is mounted on the wall behind him. The lighting is industrial and bright. The primary colors are the green of his shirt, the white of the product, and the browns of the boxes, accented by the flag's colors. Black text overlay reads "right here in the USA.", and the pink-bordered "Free Shipping! Up to 56% Off" is present. A top banner with US flags and eagles explicitly states "🦅 KEEP IT IN THE USA 🦅".
0:04overhead packaging multiple products An overhead shot provides a top-down view into an open, brown cardboard shipping box positioned on a wooden workbench. A pair of gloved hands, consistent with the demonstrator's, methodically places multiple white Carpe deodorant products into the box, filling it precisely. The products have either pink or blue labels. Subsequently, a white box labeled "CLEAN TOWELS XL" is carefully placed on top of the deodorants, and then the main cardboard box is closed and taped shut. The background, out of focus, shows part of a "METTLER TOLEDO" scale and other vague industrial elements, confirming the warehouse setting. The lighting is bright and direct from above. The scene's color palette is dominated by the brown of the cardboard, the white of the products, and the black of the gloves. Black text overlays change sequentially: "We want you", "to say goodbye", "to those multinational deodorant megacorps", "that don't care about local roots.", and "Free Shipping! Up to 56% Off" in a pink-bordered bubble. The top banner "🦅 KEEP IT IN THE USA 🦅" is also present.
0:09warehouse overview host gesturing A wide shot captures the man, wearing a dark olive green t-shirt, black baseball cap, glasses, and black gloves, standing between two massive open cardboard bins. These bins are overflowing with individually wrapped orange packages, presumably products ready for shipment. He faces the camera, gesturing with his hands as he speaks, conveying a sense of energy and confidence. The background reveals the expansive warehouse environment with high ceilings, complex industrial shelving structures, and a red forklift visible in the mid-ground. The lighting is uniform and bright throughout the large space. The scene's dominant colors are the vivid orange of the packages, the brown of the bins and various boxes, and the green of the man's shirt. Black text overlays evolve from "We want you to try" to "something that was born and bred right here in North Carolina", and the pink-bordered "Free Shipping! Up to 56% Off" bubble is displayed. The top banner "🦅 KEEP IT IN THE USA 🦅" reinforces the message.
0:12product feature demonstration An extreme close-up focuses intensely on the top of a white Carpe deodorant bottle. A male hand, clad in a black glove, uses its thumb and forefinger to demonstrate the product's dispensing mechanism, pressing down gently. The background is extremely blurred, showing the host's face and upper body (green t-shirt, black cap, glasses) slightly out of focus, with the warehouse environment a mere abstract blur behind him. The lighting is crisp and highlights the product's details and the action of the fingers. The dominant colors are the white of the product and the black of the glove, with the green of the shirt subtly visible. Black text overlays appear sequentially: "and designed", "to be the best deodorant", "you've ever used.", and the pink-bordered "Free Shipping! Up to 56% Off" bubble. The top banner "🦅 KEEP IT IN THE USA 🦅" is continuously displayed.
0:15host offer call to action A medium shot of the host speaking directly to the camera in the warehouse setting. He initially holds four white Carpe deodorant products, two in each gloved hand. As he speaks, he successively replaces some of these with other Carpe products: orange packets of underarm wipes, a tube of face lotion, and a blurred orange box representing a "mystery gift." He maintains strong eye contact and gestures expressively with his hands, displaying the products as he describes the offer. The background shows the warehouse shelves and boxes. The lighting is bright and even. The color scheme is dominated by the green of his shirt, black of his gloves and cap, and the white and orange of the products, against the industrial browns and grays of the warehouse. Dynamic text overlays present the sales offer: "Free Shipping! Up to 56% Off", then progressively adding bullet points: "- Choose 4 scents", "- FREE Underarm wipes", "- FREE Face lotion", and "- FREE Mystery gift". The top banner "🦅 KEEP IT IN THE USA 🦅" is constant. He concludes with an encouraging and appreciative expression.
